“Establish Starbucks as premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow”Great Work EnvironmentEmbrace DiversityStandards of ExcellenceSatisfied CustomersContribute to CommunitiesProfitability is Essential
Examples in Portugal Delta Rui Nabeiro Delta Cafés“Um cliente um amigo”
Examples in Portugal Montepio 510.000 Montepio“Defendemos um crescimento inteligente, baseado no conhecimento e na inovação; um crescimento sustentável, assente na gestão adequada de recursos; e um crescimento integrador, que garanta emprego, coesão económica e social.”
Starbucks Memo 2007“Watering down of the Starbucks experience”“No longer reflecting the passion our partners feel about our coffee”
Starbucks In 2008 “Starbucks added stores too quickly, focused too much 42% 2007 on speeding up lines and reducing costs than keeping customers happy.”In 2008 Howard Schultz was again appointed CEO 20087100 3,5 hours 2 years
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Our CoffeeOur partners Our customers Our shareholders Our stores Our neighborhood
Starbucks In 201111.7 B USD+ 17.000 stores 55 countries 149.000 partners 6200 +10.800 USA
How Starbucks fought for its lifewithout losing its soul?