This document summarizes the internship of Vipul Dinodia at M1/DM Marketing & Digital Marketing. It describes the company as a content agency based in Mumbai that was founded in 2016. It then outlines the services provided such as competitive research, content creation, and media strategy. The document proceeds to list the objectives, outputs, learnings, and recommendations from Vipul's internship, which involved secondary research, creative development, and managing projects for client accounts.

1. Vipul Dinodia| 458 | M1/DM Marketing & Digital Marketing

2. AboutCompany
 A super-specialized content company, based in Mumbai
 Founded by digital media professionals, Nikhil Bapat and Manan Kapur
on March 9th, 2016
 Acquired SOINSI, Brand Planet Consultants
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3. Services
AtaGlance
 Competitive Research
 New Product Development
 Blogs & Articles
 Influencer Identification
 Reach Optimization
 Content Creation & Promotion
 Media Strategy
 Video Production
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4. Objectives
 Researched on the product & packaging of Personal Care Product Length of
Himalaya, Dove, Nivea, The BodyShop & Garnier for a new account “Tata
Trent”.
 Checked the availability of new names for the account “Tata Trent”.
 Researched on a new account “CONCUR” and its competitors.
 Suggested and checked names for a new account which deals in online
second-hand car sale-purchase.
 POSM deck created for “Kinley”.
 Changes done in creatives of “Georgia” brochure.
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5. Objectives
 Briefed and got the new creatives done by the studio creative team.
 Managing the creative work with the studio creative team for 2 accounts-
“TerraPay- A Mahindra Comviva Initiative” & “Georgia”.
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6. Outputs
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7. Outputs
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8. Outputs
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9. Outputs
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10. Outputs
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11. Learnings
 Learnt the working criteria of an advertising/branding agency.
 Learnt how to do competitive analysis through secondary research
 Learnt about Brand Identity Prism
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12. Recommendations
 As 2 separate teams are handling different aspects of a client due to which
there are possibilities of communication gap. So, there should be project –
based teams for such clients.
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13. Thank You!!!