NDIM was established in 1992 and is committed to imparting high-quality education to help develop the next generation of business leaders. Its vision is to be a global learning hub that nurtures courageous change leaders through innovative learning. NDIM's mission is to revive India's rich educational heritage by providing equal opportunities for all. It offers a 2-year PGDM program with dual specializations and has consistently high placement rates, with over 250 companies recruiting annually. NDIM emphasizes industry interface, offering students live projects, internships, and mentorship to prepare them for careers. It is considered one of the top private B-schools in North India.

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Submitted To: Submitted By:
Prof. Amit Nagpal Vipul Dinodia (458)

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About NDIM
Established in 1992, NDIM is committed to impart the highest qulity of education and exposure to
help develop the next generation of business leaders with global outlook and capability of adapting
to the fast-changing business environment of India and the world at large. By introducing new
specialization areas and adopting an innovative pedagogy, the institute has been constantly working
to develop professionals with vision, courage and dedication to initiate and manage the change.
Vision:
NDIM was founded with the Vision of being a global learning hub, a unique gurukul to nurture
courageous global change leaders through holistic, transformative and innovative learning.
Mission:
With the Mission of reviving centuries old rich educational heritage of India, the founders
conceived NDIM to be a catalyst for limitless learning with human values providing equal
opportunity to one and all.
India's premier B-School, New Delhi Institute of Management has been consistently ranked among
the top MBA schools of India by the AIMA, IMRB, Business World, Business Standard, Business
India, DNA Group of Newspapers and the KPMG. It is approved by the AICTE, Govt. of India,
since 1996 and declared MBA equivalent, both by the Association of Indian Universities and the
AICTE, since 2008.
Over the years, more than 1000 companies of repute have recruited at NDIM and given 100% finest
placements year on year basis with more than 250 companies recruiting at its campus every year for
the past 5 years. Business India has consistently rated NDIM in the highest A+++ category, while
KPMG has ranked NDIM among the fastest growing MBA-schools of Asia.
Full time faculty of NDIM is highly rated and is drawn from 201 industries & corporate houses and
19 international universities. The faculty continues to teach at European universities and is on the
boards of several multinational companies, a rare distinction for any academia. The faculty designs
and conducts trainings and consultancies for top professionals of the corporate world and for
Government of India and is being regularly invited to train the families of India's civil servants,
staff of India's Parliament and State Assemblies including senior commandants of the para military
forces.
Unlike most other PGDMs and MBA programs, PGDM at NDIM is unique as the students graduate
with 'Dual Specialization' rather than 1 major and 1 minor specialization as in most other b-schools.
Students pick up 2 Major Specializations out of HR, Marketing, Finance, IT & Systems, Media
Marketing & Communication, Logistics-Supply Chain Management & Operations and International
Business. MBA with two Specializations multiplies the career opportunities and opens wider
options.
NDIM's PGDM is known for its 'Case Based Learning' and 'Skill Based Curriculum' which is
regularly fine-tuned to changing global requirements by 93 recruiters across different sectors of
industry, who constitute its ‘Academic Advisory Council'.
NDIM is a sought-after MBA school because of its strong "Industry Interface" for which it has been
rated at first place in India and bracketed with IIM (K) and MDI. The high 'Industry Interface' has
facilitated longest hours of 'Continuous Corporate Connect' for every student who prepares those to
global expectations. Taking advantage of its industry connect, every first-year student of NDIM has
worked on minimum two 'live projects' at recruiters' premises as NDIM was offered 717 'live
projects' with top Indian companies during the last 12 months in addition to 8 weeks of 'Summer
Internship' for all the students with blue chip companies. Strong Industry connect of NDIM has
ensured continuous grooming for leadership and strategic positions under the unique 'Corporate
Mentorship Program' which is driven by 137 senior industry professionals over a continuous period

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of 12 months for all the students. Additionally, every student works on a major industry project of
14 weeks as part of their PGDM-MBA program.
In addition to 717 projects in India, NDIM offered 120 international projects in 15 countries to its
1st year students in the last 2 years with free boarding & lodging. NDIM is perhaps the only MBA
School to be offering such many international projects, courtesy it's highly distinguished board of
directors.
Corporate connect of NDIM students is further strengthened with their regular one to one
interaction with the industry captains at the platforms of FICCI, CII, ASSOCHAM, PHDCII and
several TV channels where they are invited on continual basis. This direct interaction with industry
stalwarts at the biggest business chambers opens students' personality in a big way and puts NDIM
students on a higher platform. NDIM students participated at 83 such high business platforms
during the last one year.
Currently, NDIM is steered by global leaders of eminence to ensure international standards in
curriculum, faculty, teaching pedagogy, and industry connect and placements.
Courses Offered
MAJOR- 1 MAJOR- 2
Marketing
Finance
HR
Marketing
Finance
HR
International Business
Business Analytics
Digital Marketing
Operations
Media Marketing

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Existence of NDIM as a brand
Amidst so many big and reputed colleges in Delhi, NDIM has made itself a brand in recent years.
Established in 1992 the college has come a long way. I went out in the field and asked random
people about their knowledge of B Schools in Delhi. To my surprise JIMS was making the most
number of counts in my notebook and reason is that JIMS offers multiple courses and it has
multiple branches in major parts of the city but as I moved onto the more better and intellectual
segment NDIM unsurprisingly started doing the round.
NDIM is well known in DU colleges and Jamia University. The NDIM (BBA) which comes under
IP University gives a strong edge too and also a ready bunch of BBA students who love the brand
NDIM and I am saying this because I had personal interactions with these BBA students while
sitting in their canteen.
Advantages & Disadvantages of NDIM:
NDIM has triple the seats compared to its competitor which gives advantage as well as
disadvantage to the brand. Advantage is that more number of seats shows the college’s strength of
strong placements despite its more number of students and it also shows the strength of the
college’s infrastructure to intake so many students. The disadvantage is sometimes it gives a
negative image to the college, students want a small classroom strength and it also sometimes gives
a negative message that the college has no strong admission procedure.
Fee structure of NDIM:
The fee structure is comparatively much better than other colleges like IILM who take as much as 6
lakh per year (12 Lakh) for the full time course, which is around 5 lakh more than NDIM’s fee, the
college also boast of the best industry interface (ranked highest in India). The college has also
owned the tag of “A MARKETING COLLEGE” because of its excellent placement in sales and
marketing. The brand image will only grow further as NDIM is making its presence felt on big
platforms like ISL league (Football league of India). NDIM getting linked up with various trade
fares and even important summits like BRICS summit and Sahitya Aaj tak is a proof of its growing
brand image. NDIM is also may be the only college having a current cabinet minister on its board
of directors list (Mr. Suresh Prabhu). The coming years may see NDIM as the top private B school
in north India.
Why Join New Delhi Institute of Management (NDIM)
➢ 100% placement record
➢ 15th B-School in India by Business World 2013 rankings
➢ Financial assistance & scholarships for deserving candidates
➢ Highly qualified and experienced faculty
➢ All courses are recognized as equivalent to MBA by AIU, AICTE approved and Accredited by NBA
➢ Regularly organizes conferences, seminars and workshops
➢ Separate Corporate Resource Centre (CRC)/Placement Team
➢ Plays an active role in connecting with the most senior professionals and inviting them to campus to
bridge the Industry-Academia gap
➢ Conducts seminars, conferences, symposiums, guest lectures and also offer learning opportunities
through short-term/long-term projects, CSR projects, Live projects, networking events, Industry/plant
visits etc.
➢ Plans career guidance, counseling sessions and training programs with the help of industry and academic
professionals to groom towards a bright career
➢ Organizes numerous workshops on resume writing, group discussions, mock interviews and pre-
placement talk / company presentation
➢ More than 80 students were offered multiple jobs

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Major Competitors
MAJOR COMPEITORS OF NDIM
COLLEGE NAME
ESTABLISHING
YEAR
COURSES
OFFERED
INSTITUTION
TYPE
RANKING (2016) FEES
(PGDM)
(in lacs)
Business
Today
MHRD
New Delhi Institute of
Management
1992
PGDM,
MBA
Private NA NA 7.80
Asia- Pacific Institute of
Management
1996 PGDM Private 36/100 NA 8.95
Jagan Institute of
Management Studies
1993 PGDM Private 57/100 43/50 6.35
Apeejay School of
Management
1993
PGDM,
EPM
Private NA NA 6.50
Delhi School of Business 1997 PGDM Private NA NA 8.00
Jaipuria Institute of
Management
2004 PGDM Private 98/100 26/50 7.90

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Asia- Pacific Institute of Management
Asia-Pacific Institute of Management is a top ranked Business
School of India. The latest Business Today - MDRA survey ranked
the Institute "6th" amongst private B-Schools in North India (9th
amongst all B-Schools in North India).
The AICTE approved PGDM programme, one of the most sought-
after courses by the corporate, has also been approved by the
National Board of Accreditation (NBA), the apex accreditation
body. The other three programmes are duly approved by AICTE:
PGDM-Marketing, PGDM-International Business and PGDM-
Banking & Financial Services. All the above mentioned programmes have been highly appreciated
by the corporate sector, enabling the Institute secure a high rank amongst top B-Schools in North
India.
The secret of the spectacular growth of Asia-Pacific Institute of Management lies in its commitment
to provide world-class education. The curriculum is designed by industry experts and a team of highly
qualified faculty. The Institute provides industry exposure by sending students in various
conferences, seminars and industrial visits in India and abroad.
This helps encourage a healthy relationship between the industry and academia through a mutual
exchange of practical and theoretical aspects of management knowledge.
The vision of this institute is to be an academic institute of "first choice" to transform lives that will
change the world for the better, at whatever level of human endeavor they are involved.
It follows a mission to develop professionals who are committed to excellence in their personal and
professional endeavors. To improve the industry practices through research, training and consultancy
programmes and hence make a meaningful contribution to the socio-economic development of India.
To serve as an intellectual resource base in India, maintain the standards of excellence in every aspect
of operation, and become a role model for newly emerging centers of quality education.
They aim to offer world-class management education in India, providing industry with future business
leaders and entrepreneurs, who can balance business needs with corporate responsibility and add
value to the socio-economic system in their own individual ways.
They shall achieve this through focused pedagogy, by selecting the right balance of academics and
industry exposure, promoting the spirit of inquiry & research and providing a state-of-the-art learning
infrastructure.
They believe in doing things right the very first time. However, they do not rest on their laurels but
strive for excellence, through regular interaction with the corporate world and academia and
through a process of continual review & improvement.

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Jagan Institute of Management Studies
Jagan Institute of Management Studies (JIMS) imparts professional
education at post graduate and graduate levels in the fields of
Management and Information Technology. The Institute has been
working for the attainment of a mission: to develop highly skilled and
professional human resource for industry and business. From a very modest start, it has now acquired
a commendable position as one of the premier institutes of the country. Our PGDM Programme is
approved by the All India Council for Technical Education and accredited from National Board of
Accreditation (NBA) for excellence in quality education. PGDM has also been granted equivalence
to MBA degree by Association of Indian Universities (AIU). Apart from PGDM, we have two AICTE
approved Two-Year Full Time Programs namely PGDM (International Business) & PGDM (Retail
Management). Our MCA, BCA and BBA programmes are affiliated to Guru Gobind Singh
Indraprastha University, Delhi. Our MCA programme is accredited by National Board of
Accreditation (NBA) for both the shifts.
PGDM (International Business) is aimed at providing the skills required to compete in the global
market and enables students to analyze and apply principles and skills of economics, finance,
marketing and management in the context and environment of international business.
PGDM (Retail Management) aims at providing a comprehensive view of retailing, an analysis of the
retail environment and exposure to issues and developments in the industry, providing industry
professional who can adapt to the fast changing world of retail.
JIMS is a place of learning for knowledge-driven learners. It has been built with an aim to impart
education that surpasses the benchmarks of excellence. To achieve the motto it has a comprehensive
pedagogical structure which provides paramount academic skills, curriculum with the ever-evolving
dynamics of global business environment, esteemed faculty members with their vast experience and
expertise and world class facilities.
JIMS thus proves to be an ideal place for those wishing to engage in academic pursuits and seek
intellectual fulfillment.
VISION
To be an Institute of Academic Excellence with total commitment to quality education and research
in Management and Information Technology with a holistic concern for better life, environment and
society
MISSION
To serve the society and improve the quality of life by imparting high quality education in
management and information technology,providing training and development services,fostering
research, giving consultancy services to industry and disseminating knowledge through the
publication of books, journals and magazines

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Apeejay School of Management
In its endeavour to establish a truly international level Centre of
Excellence in Management and Information Technology, the
Apeejay Education Society established the Apeejay School of
Management (ASM) in 1993. The ASM strives to develop
competent and relevant manpower for the twenty first century needs
of trade, business, and industry. The School supports the various
programmes for enhancing the potential of individual students,
enriching human values, upholding the Indian value system, all
acting in union as a vehicle for growth at the national and
international level, thereby making it a "student driven" institute of
higher learning.
Vision
To be the most preferred management school known for creation of valuable business leaders.
Mission
▪ We nurture globally competent, socially sensitive and ethically sound managerial talent to
lead businesses and organisations.
▪ We inculcate creative thinking and problem solving skills through a dynamic curriculum in
an interactive learning environment.
▪ We do this with a set of committed faculty, deeply engaged in both creation and
dissemination of knowledge strengthened by a rich academic and industry interface.
Quality Policy
The institute aims to have global standards of quality in all its processes in order to develop globally
competent, socially sensitive and ethically sound managerial talent to lead businesses and
organizations. The institute is committed to quality as the guiding principle in its decision making
and leadership.
Affiliations
The Apeejay School of Management is approved by the All India Council for Technical Education
(AICTE), Ministry of Human Resource Development, Government of India, to run full time Post
Graduate Diploma in Management (PGDM). Our PGDM program has been given equivalence to
MBA by AIU and AICTE.

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Delhi School of Business
Delhi School of Business offers the PGDM, A.I.C.T.E.
accredited program and stands apart for its dynamic
curriculum structure that doesn’t just respond to market
needs, but predicts them.
The Business School was launched after 12 years of
research on business management and administration to
meet professional skills demand. Our global industry
network combined with cutting-edge teaching quality,
provide our students with the best cross-section of
dynamic management courses, world-class faculty,
regular industry exposure, innovative pedagogy and professional skills training – offering real-life
platforms for personal growth, work-readiness and fast career track.
Mission
The mission of Delhi School of Business (DSB) is to equip students with skill-based, practical
business management knowledge and analytical skills and develop their capacity to lead domestic
and global organisations through adaptability, innovation and creativity.
DSB facilitates the realization of the inherent potential in each student through experiential education
that leads the individual towards a self-motivated path in aspiring for perfection, personal success,
professional achievement and responsible citizenship. To these ends, we:
▪ Leverage cutting edge teaching quality, resource and infrastructure for sustained learning
and development.
▪ Prepare our students for ever changing business requirements.
▪ Provide an environment that encourages creativity, analysis and critical thinking and
effective communication.
▪ Simulate real-life environment in our up-to-date labs so as to build confidence among our
students.
Vision
Delhi School of Business aims to create a knowledge society by establishing, maintaining and
promoting the Centers of Excellence in the field of business education, comparable with the best in
the world and become a nationally recognized leader in business education among the private
business schools and among top ten institutes in the county in the next five years.

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Jaipuria Institute of Management
Jaipuria institute of management is the top ranked b-school in India. Jaipuria Institute
of Management, Lucknow, was established in 1995 followed by Jaipuria Institute of
Management Noida in 2004, Jaipur in 2006 and Indore in 2010. All the campuses
offer AICTE approved PGDM Programs with a total intake of 750 at all their
campuses.
The secret of the spectacular growth Jaipuria Institute of Management lies in its
commitment to provide world-class education. The curriculum is designed by
industry experts and a team of highly qualified faculty. The Institute provides
industry exposure by sending students in various conferences, seminars and industrial
visits in India and abroad.
This helps encourage a healthy relationship between the industry and academia
through a mutual exchange of practical and theoretical aspects of management
knowledge.
The group of institutes after an inspection by the NAAC team got accreditation for its
Lucknow and Noida campuses as an ‘A’ grade institution. This is the highest ranking
given by the National Assessment and Accreditation Council (NAAC)
Significantly, the NAAC is an autonomous entity under the University Grants
Commission (UGC) and usually ranks the college on parameters like infrastructure,
qualitative aspects of research and education, teacher-taught ratio (TTR), students’
amenities and placements. Currently, the NAAC follows a grading model which is:
Grade A (very good), B (good), C (threshold) and D (not accredited). Being awarded
the highest ranking means that Jaipuria Institute of Management has fulfilled its goal
of delivering and promoting the all-round development of its students.
Jaipuria, Lucknow is not only NAAC accredited but also ranks 27 th, by recruiters,
amongst best private B School in India Business World, 2012. The institute ranks 5th
in North India amongst best private B-schools. Jaipuria, Noida is also NAAC
Accredited 'A' grade institute and is ranked 6th in North India amongst best private B
School by Outlook Career 360 and A++ by Business India Best B School survey.

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Reasons of Success of Asia- Pacific Institute of Management
1. Flexible Schedules for student’s Convenience:
Executive PGDM Programs are designed for professionals who are working full-time. Class
structure at different top ranked management institutes varies, but always keeps the working
student in mind.
2. Serious & Seasoned Business Professionals as Students:
Students who join and attend executive PGDM Program are seasoned business professionals who
are serious about their studies and their career growth prospects. As per various surveys on trends
and developments in the field of management studies in India, the average EX-PGDM student is
35-40 years old and has more than 5 years of experience of working in various management roles.
3. Prospects of Acquiring New & Contemporary Management Skills:
EXECUTIVE PGDM Programs are designed to provide you with the contemporary management
skills and networking opportunities to boost your career growth prospects. And, the best way to
acquire new skills is to ‘just do it’! After several years of experience in the workforce you must
be having a vast pool of skills and attributes next to your legal name.
4. Career Development Opportunities:
An EXECUTIVE PGDM Program can help you move into job positions you wouldn’t be able to
otherwise. And, this program is also capable of giving you the skills you need to start your own
business and become an entrepreneur.
5. A Different Perspective:
Earning your EX-PGDM will not only impart an insight into various managerial roles and
leadership approaches, but also update you on new and different business practices.
6. Immediate Results – For Employees and the Employers:
The key difference between a full-time PGDM Program and an Executive PGDM is the
immediate results for the employees and the employers. As a student, you will come out from
each class with applicable contemporary management skills and knowledge. On top of
everything, you will also have a holistic approach to comprehending and solving business
problems in different business scenarios.
7. Networking Opportunity:
Network built during your EXECUTIVE PGDM Program is an intense network which remains
with you long after you have finished your EXECUTIVE PGDM.

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Branding Strategy of Competitors
1. Newspapers
2. Online using google Ad words
3. Facebook
4. Local Institutes E.g. Bulls Eye, TIME, Career Launcher, Edu Corp
5. LinkedIn
6. Students appearing for MAT exam
7. Radio Advertisements
8. Banners
9. Sponsor of College Fests
10. Visit to different under graduate college for inviting students at their campus
Branding Strategy of NDIM
1. Newspaper
2. Online using Google Ad words
3. Facebook sponsor Advertisement
4. Cold calling to students of MAT exam
5. Interviews at different locations of the country
6. Sponsors of different events in Delhi
7. Sponsors for national level events
8. Alumni connect – Word of mouth
9. Banners around Delhi
10. Interaction with students those who are preparing for competitive exams

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Suggestions of establishing Brand NDIM
Business schools like NDIM traditionally have not always thought very much in terms of marketing
and in terms of branding their schools, although they teach branding a lot. But then, increasingly, the
brand of the business school is going to be very important to attract students, to attract donors and
companies for executive development.
NDIM should not only teach branding ideas and techniques to the students, but also apply themselves,
‘practice what you teach’. That is the key message. What NDIM is doing is that they do not really
distinguish themselves from other b schools. There is a competition where we see a lot of new
business schools coming to the market, a lot of MBA/PGDM degrees are being offered by minor
business schools, the market is less and less clear, what we have is a brand proliferation and business
schools proliferation; many of them having weak brands, there is a danger of taking down the value
of the MBA/PGDM degree itself since we are inundated by MBA/PGDM degrees and people with
MBA/PGDM degrees.
More and more it will be important not that you have an MBA/PGDM degree, but from which school
do you have an MBA degree. That was always important, but will be even more important in the
future. Now we are talking about the brand building of NDIM, and it is the same situation as with
what cell phone you have or what car you drive. At the core level, it is a brand thing. The difference
in brand reputation is often larger than the difference in objective quality, and that is branding.
Business schools that are being established in emerging markets, or any new business school or
business school that is not Harvard, face some of these challenges, but business schools from
emerging markets face especially strong challenges. Business schools from emerging markets, or if
we look into DELHI NCR in specific, some are not always associated with high quality research
incentives. When we look at the total volume of high quality research that is being produced by
business schools in emerging markets, it is not very large. Salaries and wages are low, so there is a
challenge, for example, if you look at a person with PhD from a major school in the US, UK or
Australia… for these people it is not very attractive to go back to an emerging market, the salaries
are just very low, even if you take purchasing power into account. There is another issue, and that is
that attracting the best and the brightest unfortunately costs a lot of money.
People may not always realize that academics are one of the most global citizens, and that has been
the case since middle ages. In academia, there is one common language, it used to be Latin, that is
now English, and you can evaluate any academic in the world, because the metrics are very
standardized. There is a limited set of top journals, and you can look at citations, it is all very
transparent, we have a common language, we have common metrics, we can assess eventually
anybody and researches are round to go to the best places.
And then the final thing, the final hurdle that needs to be overcome, is the mindset of students and
faculty. Students that come from hierarchical, collectivistic cultures, where group thinking is more
important and where group opinions are more important than individual opinions, those people find
it very difficult to develop their own thinking because in their educational system it was never
encouraged. Critical thinking is crucial for academic success, but if you have been socialized for
many years in elementary school or secondary school, or as an undergraduate, to be listening what
the great man, the teacher or the professor, what he was saying, and that your learning is focused on
reproducing what is being said, rather than creating new insights, then it is very difficult to switch
towards becoming a creative researcher.

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Online Presence
1. Website

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2. Facebook
3. LinkedIn

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4. Twitter