Brand Identity Presentation

1. BRAND IDENTITY
PRESENTATION
AASA

2. Option 1

4. Bold and curvy text accompanied with stylized greater than signs. Dominant color is deep royal blue.

6. Option 2

8. More poise and elegant. Look of this design impregnates the essential values of the organization.

10. Option 3

12. The graphical element on the top is derived from letter A and denotes the tower portion of a high-rise.

15. Option 4

17. Sassy, curvy and thin, yet powerful. The letters CP establishes parent company relationship strongly.

19. Brand Positioning Statements
We present 4 brand positioning statements here based on the brand
characteristics, aimed to generate higher brand recall and create
excellent imagery.
a: Togetherness among the members of the organization
b: Futuristic plans that leads the organization forward.
The lines have been coined in such a way that strong brand
communication strategies and campaigns can be created around them.

20. Together, dedicated to future
Emphasizing the very brand promises.
Vision, values, togetherness, pioneering ideas and great confidence in future.
Option 1

21. We build with passion
Again we talk about two important aspects here.
The sector, which is construction, and the attitude that the organization carries.
Option 2

22. Committed to serve and build better
A statement that broadly talk about brand characteristics.
Identifying manpower management and construction industry as prime sectors.
Option 3

23. We make it happen
More of attitude oriented, and intended to reveal strength.
The word ‘make’ denotes creativity when the overall meaning reveals boldness.
Option 4

24. Thank you
PO Box 6712, Dubai. Tel: 04 355 4472