Why is a brand refresh so important? When’s the right time to change things up? We interviewed Creative Director Linda Bartling and asked her a few questions about refreshing a brand. Here are her thoughts.
3. “I like to compare a brand refresh to a home
remodel: fresh paint, new shingles and
landscaping can add curb appeal and
enhance the chance of selling a home and
getting the best price.”
20. 2a. Has your audience or offerings
shifted over time?
21. A refresh will allow you to more
accurately target the new or expanded
audience.
22. For example, if you’ve expanded to include a younger
demographic, you will need to adapt your messaging
strategy, visual presence and marketing channels in
order to reach a segment that is using an
ever-increasing variety of social networks for news
and information.
29. Your brand is your company’s face,
reputation, and identity.
30. To continue the home improvement
analogy, it’s the view from the street that
sets you apart from the neighbors, draws
buyers in and creates a lasting impression.
31. Have you gone through a
brand refresh?
Are you thinking about a
brand refresh?
32. Leave us a comment if you have questions
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