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![Track Activity to Mobile Websites [link]
Mobile Websites
Server-side tracking
[Ad] Car Sale –
Low car prices – Track all web-enabled devices (not just JS & cookie capable)
cars.com – Call:
800-123-2431
Four languages supported: PHP, Perl, JSP, ASP
Works just like Analytics on desktop web pages
25](https://image.slidesharecdn.com/gtugsg-googleanalytics-2010-06-05-100616075838-phpapp01/75/Gtug-sg-google-analytics-2010-06-05-25-2048.jpg)
![Enter Event Tracking
Track events on your site
Detect events and trigger tracking call
_gaq.push(['_trackEvent', Purpose Example
Group of objects being
category, tracked
'Markers'
Type of user interaction 'Click'
action, with the object
Additional info about 'Google
opt_label, the event Singapore'
Numerical data about 1
opt_value]); the event
33](https://image.slidesharecdn.com/gtugsg-googleanalytics-2010-06-05-100616075838-phpapp01/75/Gtug-sg-google-analytics-2010-06-05-33-2048.jpg)
![Query The Right Data
Tracking Code
_gaq.push(['_setCustomVar', 1, ‘top-links’, linkId, 3]);
_gaq.push(['_trackEvent', enclosingId, linkText]);
Data Export API Query
query.setFilters("ga:customVarName1==top-links");
query.setDimensions("ga:customVarValue1");
query.setMetrics("ga:totalEvents");
55](https://image.slidesharecdn.com/gtugsg-googleanalytics-2010-06-05-100616075838-phpapp01/75/Gtug-sg-google-analytics-2010-06-05-55-2048.jpg)
Uploaded byVinoaj Vijeyakumaar
Gtug sg google analytics - 2010-06-05
The document discusses Google Analytics for digital developers, covering its purpose, functionality, and how to measure app performance. It details the mechanisms of tracking user behavior, event tracking, and mobile application tracking, along with data export features. Additionally, various resources and documentation for further learning are provided throughout the presentation.
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Gtug sg google analytics - 2010-06-05
- 1. Google Analytics forthe Digital Developer Moving Towards Actionable Insights Vinoaj Vijeyakumaar Google Analytics JAPAC Lead, Global Technical Services Google Southeast Asia http://twitter.com/vinoaj http://cse-sea.blogspot.com Google Confidential and Proprietary 1
- 2. Today Google Analytics forthe Digital Developer 1 Why Google Analytics 2 How Google Analytics Works 3 Measuring Your Apps 4 Data Export API 5 Resources 2
- 3. Why Google Analytics Google Confidential and Proprietary 3
- 4. Track Behaviour Behaviour Entry Exit Engagement 4
- 5. 6 + 1Report Categories 5
- 6. 6 + 1Report Categories Who are my visitors? 6
- 7. Who are myVisitors? 7
- 8. 6 + 1Report Categories How are they finding and coming to my site? 8
- 9. How are VisitorsFinding My Site? 9
- 10. 6 + 1Report Categories What did they do on my site? 10
- 11. What did theydo on my site? 11
- 12. 6 + 1Report Categories Why does my site exist and did my visitors meet those objectives? 12
- 13.
- 14. 6 + 1Report Categories What actions should I be taking on my site? 14
- 15.
- 16. How Google AnalyticsWorks Google Confidential and Proprietary 16
- 17. The GA TrackingCode (GATC) – non-Async 2. Page triggers load() event 1. Request and load Google Analytics 17
- 18. The GA TrackingCode (GATC) - Async 1. Page triggers load() event 2. Request and load Google Analytics 18
- 19. The GA AsyncTracking Code Look for _gaq stack and execute queued commands HTML5: Execute script asynchronously Dynamically load the ga.js tracking library 19
- 20. How Google Analyticsworks 1. Request--"Show me this Website Server webpage" <html> <head> 2. Serve page ... __utm.gif?utmwv=6.3&utmn=101027544&utmsr=1280x854&utmsc=32- ... bit&utmul=en&utmje=1&utmjv=1.5&utmfl=7.0 r24&utmdt=My User %20Website&utmhn=www.site.com&utmp=/ 3. Request: ga.js index.html&utmac=UA-51244-4&utmcc=__utma %3D117945243.823564440.1131054947.1131080858.1133834608.4%3B 5. Call trackPageview() +__utmb%3D117945243%3B+__utmc%3D117945243%3B+__utmz 4. Serve ga.js function %3D117945243.1131054947.3.2.utmccn%3D%28Spring%20Sale </head> %29%7Cutmcsr%3D%28google%29%7Cutmcmd%3D%28ppc%29% <html> Secure Google Servers 6. Read & write cookies %7Cutmtm%3D%28shoes%29%3B ... ... 7. Send gif request. Request contains data. 8. Serve gif
- 21. The __utm.gif hit __utm.gif?utmwv=6.3&utmn=101027544&utmsr=1280x854&utmsc=32- bit&utmul=en&utmje=1&utmjv=1.5&utmfl=7.0 r24&utmdt=My %20Website&utmhn=www.site.com&utmp=/ index.html&utmac=UA-51244-4&utmcc=__utma %3D117945243.823564440.1131054947.1131080858.1133834608.4% 3B+__utmb%3D117945243%3B+__utmc%3D117945243%3B+__utmz %3D117945243.1131054947.3.2.utmccn%3D%28Spring%20Sale %29%7Cutmcsr%3D%28google%29%7Cutmcmd%3D%28ppc%29% %7Cutmtm%3D%28shoes%29%3B Screen Resolution: 1280x854 Page Title: My Website Screen Colors: 32-bit Hostname: www.site.com Browser Language: English(en) Filename: /index.html Java Enabled? Yes (1) Google Analytics Account: UA-51244-4 Java Version: 1.5 Visits: 4 Flash Version: 7.0r24 Campaign: Spring Sale | Google(PPC) | shoes
- 22. Raw Data toReports 22
- 23. Taking a CloserLook Management Web Interface Account Feed 2. Goals, Filters, Profile Settings Web Interface Tracking Data Export Feed 4. Functions 1. Logs 3. Data 5. Tables 6. Query Engine Structure Collection Processing Export
- 24. Mobile Tracking HTML & Applications WAP iPhone Windows Mobile Pearl & Curve Android Blackberry http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking.html 24
- 25. Track Activity toMobile Websites [link] Mobile Websites Server-side tracking [Ad] Car Sale – Low car prices – Track all web-enabled devices (not just JS & cookie capable) cars.com – Call: 800-123-2431 Four languages supported: PHP, Perl, JSP, ASP Works just like Analytics on desktop web pages 25
- 26. Tracking Your MobileSite • Provided with server-side code to generate the calls to Google Analytics • Will track all web-enabled devices, not just JS- and cookie-capable devices • Currently provide code snippets for PHP, Perl, JSP, and ASPX platforms 26
- 27. Copy & PasteSnippets 27
- 28. A Quick Lookat the PHP Code Snippet Insert a pixel for tracking Page rendering script Generate the pixel URL Send the request to GA ga.php 28
- 29. Server-to-Server Communications Secure Google Servers Website Server Request pixel: Send /ga.php?.... request to GA servers 29
- 30. Measuring Your Apps Google Confidential and Proprietary 30
- 31. Event Tracking “Traditional” GoogleAnalytics is pageview based 31
- 32. What about the1-page App/Site? Single URL, no page refreshes 32
- 33. Enter Event Tracking Track events on your site Detect events and trigger tracking call _gaq.push(['_trackEvent', Purpose Example Group of objects being category, tracked 'Markers' Type of user interaction 'Click' action, with the object Additional info about 'Google opt_label, the event Singapore' Numerical data about 1 opt_value]); the event 33
- 34. Example: Tracking OutboundSocial Media Links 34
- 35. Example: Tracking OutboundLinks 35
- 36. Tracking Rich MediaSites and Apps 36
- 37. Mobile Tracking HTML & Applications WAP iPhone Windows Mobile Pearl & Curve Android Blackberry http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking.html 37
- 38. iPhone and AndroidTracking • Track pageviews • Track events • Tip: batch hits to save on connection and battery overhead • Tip: bundle tracker dispatches with other HTTP requests made by your app • Android: Track referrals leading to download and activations of your apps 38
- 39. Chrome Extensions Load GAwithin Chrome extension page Call _trackPageView to measure extension activation Call _trackEvent to track interactions 39
- 40. Flash / Flex Track “Pageviews” Track Events 40
- 41. Silverlight 41
- 42. Silverlight 42
- 43. Data Export API Google Confidential and Proprietary 43
- 44. Dimensions and Metrics Dimensions Metrics Google Confidential
- 45. Interactive Examples 2. Run interactive samples 1. Authenticate user. App can only access accounts & profiles the user can http://code.google.com/apis/analytics/docs/gdata/gdataInteractiveSamples.html 45
- 46. Example: Optimise UserExperience 46
- 47. Order Links UsingData Google Confidential 47
- 48. Design Overview Database Content Management Webpage Display links on page 3. Order links by # of clicks 1. Track clicks on links Send IDs to GA 2. Export clicks on links export data by ID Google Analytics 48
- 49. Design Overview Database Content Management Webpage Display links on page 49
- 50. CMS Displays LinksOn Page Database Content Management Website SQL HTML <ul> SELECT A.linkId, html_links A.linkUrl, <li> linkId A.linkText <a name=“linkId” linkUrl FROM html_links AS A href=“linkUrl”> linkText linkText</a> </li> ... </ul> 50
- 51. Design Overview Database Content Management Webpage Display links on page 1. Track clicks on links Send IDs to GA Google Analytics 51
- 52. Track Clicks OnLinks With Google Analytics HTML JavaScript <ul> 1. Implement Tracking Code <li> <a name=“linkId” 2. Set linkId in Custom Variable href=“linkUrl”> linkText</a> 3. Send Data with Event Tracking </li> ... </ul> 52
- 53. Design Overview Database Content Management Webpage Display links on page 2. Export clicks on links export data by ID Google Analytics 53
- 54. 2-Step Scheduled DataExport 1. Scheduled Process GA App DB 2. Served On Demand DB Server Client 54
- 55. Query The RightData Tracking Code _gaq.push(['_setCustomVar', 1, ‘top-links’, linkId, 3]); _gaq.push(['_trackEvent', enclosingId, linkText]); Data Export API Query query.setFilters("ga:customVarName1==top-links"); query.setDimensions("ga:customVarValue1"); query.setMetrics("ga:totalEvents"); 55
- 56. Design Overview Database Content Management Webpage Display links on page 3. Order links by # of clicks Google Analytics 56
- 57. Order Links ByNumber Of Clicks Data Base Content Management html_links SELECT A.linkName, A.linkUrl, linkId A.linkText linkUrl FROM html_links AS A , linkText link_order AS B WHERE A.linkId=B.linkId link_order ORDER BY B.totalEvents linkId totalEvents 57
- 58.
- 59.
- 60. Contribute to theApp Gallery http://www.google.com/analytics/apps/ 60
- 61. Resources Google Confidential and Proprietary 61
- 62.
- 63.
- 64. Documentation Help Centre: http://www.google.com/support/analytics/ GoogleCode: http://code.google.com/apis/analytics/ 64
- 65. Blogs cse-sea.blogspot.com analytics.blogspot.com
- 66. Thank You! Q&A http://twitter.com/vinoaj http://cse-sea.blogspot.com Google Confidential and Proprietary 66