De digitale wereld en
   de consument


   Vincent Everts december 2007




                                  1


        ...
Who is
Vincent Everts




                 2


                     2
InterimIC innovation acceleration




                                    3


                                        3
InterimIC innovation acceleration




                                    3


                                        3
PCzapper white label video portals




                                     4


                                         4
CONTENTS
                           EXTRA’S
                            Web 2.0 explained
    Web 1.0
                  ...
WEB 1.0




          6


              6
7


    7
Broadband penetration internet households




                                        7


                                ...
Broadband penetration internet households




                                        7


                                ...
Broadband penetration internet households




                                        7


                                ...
Broadband penetration internet households




                                        7


                                ...
• Youth
 trendsetters
• Elderly
 follow (fast)
• Professionals
 natural



                  8


                      8
• Youth
       trendsetters
  • Elderly
       follow (fast)
  • Professionals
       natural



Bron: Trendbox Internet M...
• Youth
       trendsetters
  • Elderly
       follow (fast)
  • Professionals
       natural



Bron: Trendbox Internet M...
How do we spend our time?


TV:          39% 178 min.

Radio:       33% 151 min.

Internet:    19% 86 min.

Newspaper:   6...
More than two-thirds of Net users multi-task; nearly
half sometimes listen to the radio while online

      “Do you ever d...
Net users in their teens and 20s are far more
likely to multi-task
   “Do you ever do any of the following while using the...
IMPACT ON BUSINESS




                     12


                          12
13
FD: 08/11/06
                    13
13
FD: 08/11/06
                    13
DELL Case




            14


                 14
DELL Case




            14


                 14
DELL Case




            14


                 14
DELL Case




            14


                 14
DELL Case




            14


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NEWS




       23
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Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
...
Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
...
Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
...
Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
...
25
25
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WEB 2.0




          28


               28
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     29
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     29
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   Bloglines
•   Del.icio.us
•   Youtube
•   Hyves



                 ...
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   Bloglines
•   Del.icio.us
•   Youtube
•   Hyves



                 ...
1,4 nieuwe blogs per seconde…




                                32


                                     31
1,4 nieuwe blogs per seconde…




                                32


                                     31
1,4 nieuwe blogs per seconde…




                                32


                                     31
1,4 nieuwe blogs per seconde…




                                32


                                     31
1,4 nieuwe blogs per seconde…




                                32


                                     31
1,4 nieuwe blogs per seconde…




                                32


                                     31
1,4 nieuwe blogs per seconde…




                                32


                                     31
1,4 nieuwe blogs per seconde…




                                32


                                     31
32
RSS
      32
34


     33
34
71


     35
Track and trace!




                   36


                        36
Wie o Wie




            37


                 37
35
                                          35
15-02-07   ROOS - Regionale TV in 2010
                                   ...
35
                                          35
15-02-07   ROOS - Regionale TV in 2010
                                   ...
35
                                          35
15-02-07   ROOS - Regionale TV in 2010
                                   ...
35
                                          35
15-02-07   ROOS - Regionale TV in 2010
                                   ...
36


     39
43%

24%

10%

9%

6%

     36


          39
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     40
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     40
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     40
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     40
Brand and consumers




                      41
37


     42
The Long Tail




                43
The Long Tail




                43
The Long Tail




                43
The Long Tail




                43
Web 2.0 trend:

 EVERYTHING IS ONLINE
          -
SOFTWARE AS A SERVICE




                        39


                 ...
40


     45
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     45
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     45
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     45
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     45
Google Trends




                41


                     46
Google Trends




                41


                     46
Best WEB 2.0 software

•   Social Bookmarking              del.icio.us
•   Web 2.0 Start Pages             Netvibes
•   On...
Salesforce, showing the way




                              48


                                   48
Web 2.0 trend:

 MASHUPS




                 51


                      49
Mashup


 a web application that combines
 data and/or functionality from
 more than one source into a
 single integrated ...
Voorbeelden

• Populairst met Google Maps/Earth:
  30.000 mashups




                                      51
Voorbeelden

• Populairst met Google Maps/Earth:
  30.000 mashups




                                      51
Voorbeelden

• Populairst met Google Maps/Earth:
  30.000 mashups




                                      51
Voorbeelden

• Populairst met Google Maps/Earth:
  30.000 mashups




                                      51
Voorbeelden

• Populairst met Google Maps/Earth:
  30.000 mashups




                                      51
Voorbeelden

• Mashups stap naar semantische web?

• Geotagging van foto’s
• Google Maps populairst
 (30.000 mash-ups)



...
Voorbeelden

• Mashups stap naar semantische web?

• Geotagging van foto’s
• Google Maps populairst
 (30.000 mash-ups)



...
Voorbeelden

• Mashups stap naar semantische web?

• Geotagging van foto’s
• Google Maps populairst
 (30.000 mash-ups)



...
Voorbeeld

• API: Google Maps
• Bron: Architecture 2030 study on climate
  change




                                    ...
Voorbeeld

• API: Google Maps
• Bron: Architecture 2030 study on climate
  change




                                    ...
Heel veel soorten mashups




                            54
Heel veel soorten mashups




                            54
Voorbeeld: Upcoming scrobbler

• API:Last.fm en upcoming.org




                                55
Voorbeeld: Upcoming scrobbler

• API:Last.fm en upcoming.org




                                55
Userinterfaces: Marketmap




                            56


                                 56
Web 2.0 trend:

USER GENERATED CONTENT




                         43


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Web 2.0 trend:

CO-CREATION




                  47


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ONLINE MARKETING




                   56


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Online advertising spending is now
growing at over 30% (dollars in billions)




                           Source: eMarke...
Search Engine Marketing market




                                 59


                                      68
69
69
•   $10 billion sales ($10),
•   Marketvalue 150b
•   200 million/day
•   50% market share




                           ...
61


     70
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Landing pages


• Prospect ‘lands’ on page after clicking on ad
• Specific information about proposition
• Should cause pr...
Example landing page




             72


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Example landing page




             72


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Example landing page




             72


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MARKETING 2.0



                64


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Viral Marketing

• Low costs
• Viral spread




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COMMUNICATIE 2.0




                   75


                        81
MSN

• NL: 5.8 mln actieve
  gebruikers
• WW: ± 400 mln

• NL < 20 jaar: 90%
  MSN
• 50 mln ‘gesprekken’
  per dag
• Verge...
MSN
                       Gebruik MSN per leeftijdsgroep
                  90.00%
        90.000%
• NL: 5.8 mln actieve
 ...
Corporate IM


• 10% of business allows use
  of MSN
• Employess use it anyway
  (webmessenger.msn.com)
• IT-staff conside...
84
84
84
Communicatie 2.0




                   79


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HUISWERK




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SOCIAL NETWORKING




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INTERNET GOES MOBILE




                       88


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Mobile Internet




                  89


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Mobile Internet




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Mobile Internet




                  89


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Everything mobile




                    90


                         97
Everything mobile




                    90


                         97
Everything mobile


                    •   Hyves
                    •   Nu.nl
                    •   Funda
            ...
Everything mobile


                    •   Hyves
                    •   Nu.nl
                    •   Funda
            ...
iPhone met echte browser




                           92


                                98
iPhone met echte browser




                           92


                                98
Google's Phone!
                   Android
Motorola, HTC
NTT DoCoMo,
T-Mobile,
Sprint, China
Mobile +30
others

NOT!
Nokia...
New services: location, location, location




                                             94


                         ...
New services: location, location, location




                                             94


                         ...
Mobile, Social, Location




                           101
Mobile, Social, Location




                           102
Mobile, Social, Location




                           102
Mobile, Social, Location




                           102
THE LIVING ROOM
     TV 2.0




                  103
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TV anywhere, anytime, any place




                                  105
TV verkopen Nederland

                        1,5 Mio
   1,2 Mio




                                  BOOM
             ...
TV verkopen Nederland

                        1,5 Mio
   1,2 Mio




                                  BOOM
             ...
TV verkopen Nederland

                        1,5 Mio
   1,2 Mio




                                  BOOM
             ...
New kinds of television

•   Digital TV
•   HD TV
•   Harddisk recorder / PVR
•   IP TV
•   Mobile TV
•   Web TV




     ...
PVR – personal video recorder


• 120% of USA households
• Threat to big networks
• Dutch advertising bureau (SPOT) says:
...
Penetratie harddisk recorders (voorspelling)
2007 jaar van HDD recorder massapenetratie




                              ...
110
111
Internet TV


• Streaming
  –   Content providers
  –   Semi-professional
  –   Internet underground
  –   Sharing
  –   P...
WHAT NEXT?!




              110


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Conference wiki




                  115
Invitation is an Art




                       116
Executive Blog




                 117
80


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82


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82


 119
120
PCzapper white label video portals




                                     4


                                     121
Innovate at 3 different levels

• One M2 around you
• Within your organisation
• With the outside world




              ...
112


  123
Vincent Everts


 www.vincente.nl
www.interimic.com
vincent@everts.net
                    113


                      124
Media- en communicatie-uitgaven


•   Mobiel: 5,7 mld (15 mln)        • Per huishouden:
                                  ...
Tijdbesteding vs reclame inkomsten

  •   Tijd online: 1,5 uur pp/per dag  120 mln uur/week
       6 mld uur/jaar
      ...
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Vincent Everts December presentatie

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Trends rondom web Web1.0 en de overgang naar Web2.0. Social networks, communicatie en marketing 2.0.

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Vincent Everts December presentatie

  1. 1. De digitale wereld en de consument Vincent Everts december 2007 1 1
  2. 2. Who is Vincent Everts 2 2
  3. 3. InterimIC innovation acceleration 3 3
  4. 4. InterimIC innovation acceleration 3 3
  5. 5. PCzapper white label video portals 4 4
  6. 6. CONTENTS EXTRA’S  Web 2.0 explained Web 1.0   RSS Explained Web 2.0   Day of the Longtail Online Marketing   Doritos Superbowl  Google Streetview Communication 2.0   Viral Marketing (PP) Social Networking   Dell Sucks Internet goes mobile   UPC High Definition Living room 2.0   Kryptonite Lock What next?!  5
  7. 7. WEB 1.0 6 6
  8. 8. 7 7
  9. 9. Broadband penetration internet households 7 7
  10. 10. Broadband penetration internet households 7 7
  11. 11. Broadband penetration internet households 7 7
  12. 12. Broadband penetration internet households 7 7
  13. 13. • Youth trendsetters • Elderly follow (fast) • Professionals natural 8 8
  14. 14. • Youth trendsetters • Elderly follow (fast) • Professionals natural Bron: Trendbox Internet Monitor 2006 8 8
  15. 15. • Youth trendsetters • Elderly follow (fast) • Professionals natural Bron: Trendbox Internet Monitor 2006 8 8
  16. 16. How do we spend our time? TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min 9 9
  17. 17. More than two-thirds of Net users multi-task; nearly half sometimes listen to the radio while online “Do you ever do any of the following while using the Internet / emailing at home?” Listen to music/radio 47.60% Have the TV on 34.50% Telephone people 32.90% Eat 22.60% EU-5 Play computer/PC games 15.30% Have friends over 12.20% Read magazines / newspapers 5.50% Never do anything else while online 29.70% Base: Net users 10 Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 10
  18. 18. Net users in their teens and 20s are far more likely to multi-task “Do you ever do any of the following while using the Internet / emailing at home?” Listen to music/radio 80% Have the TV on Telephone people Eat Play computer/PC games Have friends over 60% Read magazines/newspapers Never do anything else while online 40% 20% 0% 16-18 19-20 21-24 25-29 30-34 35-39 Age 40-44 45-49 50-54 55-59 60-64 65 + Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 11
  19. 19. IMPACT ON BUSINESS 12 12
  20. 20. 13 FD: 08/11/06 13
  21. 21. 13 FD: 08/11/06 13
  22. 22. DELL Case 14 14
  23. 23. DELL Case 14 14
  24. 24. DELL Case 14 14
  25. 25. DELL Case 14 14
  26. 26. DELL Case 14 14
  27. 27. 15
  28. 28. 15
  29. 29. 15 16
  30. 30. 16 17
  31. 31. 16 17
  32. 32. 16 17
  33. 33. 17 18
  34. 34. 17 18
  35. 35. 17 18
  36. 36. 17 18
  37. 37. 17 18
  38. 38. 17 18
  39. 39. 19
  40. 40. 20
  41. 41. 20
  42. 42. 20
  43. 43. 20 21
  44. 44. 20 21
  45. 45. 20 21
  46. 46. 20 21
  47. 47. 20 21
  48. 48. 21 22
  49. 49. 21 22
  50. 50. 21 22
  51. 51. 21 22
  52. 52. NEWS 23
  53. 53. 24
  54. 54. Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24
  55. 55. Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24
  56. 56. Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24
  57. 57. Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24
  58. 58. 25
  59. 59. 25
  60. 60. 25
  61. 61. 26
  62. 62. 27
  63. 63. WEB 2.0 28 28
  64. 64. 29 29
  65. 65. 29 29
  66. 66. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • Bloglines • Del.icio.us • Youtube • Hyves 31 30
  67. 67. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • Bloglines • Del.icio.us • Youtube • Hyves 31 30
  68. 68. 1,4 nieuwe blogs per seconde… 32 31
  69. 69. 1,4 nieuwe blogs per seconde… 32 31
  70. 70. 1,4 nieuwe blogs per seconde… 32 31
  71. 71. 1,4 nieuwe blogs per seconde… 32 31
  72. 72. 1,4 nieuwe blogs per seconde… 32 31
  73. 73. 1,4 nieuwe blogs per seconde… 32 31
  74. 74. 1,4 nieuwe blogs per seconde… 32 31
  75. 75. 1,4 nieuwe blogs per seconde… 32 31
  76. 76. 32
  77. 77. RSS 32
  78. 78. 34 33
  79. 79. 34
  80. 80. 71 35
  81. 81. Track and trace! 36 36
  82. 82. Wie o Wie 37 37
  83. 83. 35 35 15-02-07 ROOS - Regionale TV in 2010 38
  84. 84. 35 35 15-02-07 ROOS - Regionale TV in 2010 38
  85. 85. 35 35 15-02-07 ROOS - Regionale TV in 2010 38
  86. 86. 35 35 15-02-07 ROOS - Regionale TV in 2010 38
  87. 87. 36 39
  88. 88. 43% 24% 10% 9% 6% 36 39
  89. 89. 40 40
  90. 90. 40 40
  91. 91. 40 40
  92. 92. 40 40
  93. 93. Brand and consumers 41
  94. 94. 37 42
  95. 95. The Long Tail 43
  96. 96. The Long Tail 43
  97. 97. The Long Tail 43
  98. 98. The Long Tail 43
  99. 99. Web 2.0 trend: EVERYTHING IS ONLINE - SOFTWARE AS A SERVICE 39 44
  100. 100. 40 45
  101. 101. 40 45
  102. 102. 40 45
  103. 103. 40 45
  104. 104. 40 45
  105. 105. Google Trends 41 46
  106. 106. Google Trends 41 46
  107. 107. Best WEB 2.0 software • Social Bookmarking del.icio.us • Web 2.0 Start Pages Netvibes • Online To Do Lists Voo2do • Peer Production News digg • Image Storage and Sharing Flickr • Web-Based Word Processing Google Docs • Online Calendars Google Calendar • Project Mgt & Team Collaboration BaseCamp • Mindmapping Mindmeister 42 47
  108. 108. Salesforce, showing the way 48 48
  109. 109. Web 2.0 trend: MASHUPS 51 49
  110. 110. Mashup a web application that combines data and/or functionality from more than one source into a single integrated tool 52 50
  111. 111. Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
  112. 112. Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
  113. 113. Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
  114. 114. Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
  115. 115. Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
  116. 116. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups) 54 52
  117. 117. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups) 54 52
  118. 118. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups) 54 52
  119. 119. Voorbeeld • API: Google Maps • Bron: Architecture 2030 study on climate change 53
  120. 120. Voorbeeld • API: Google Maps • Bron: Architecture 2030 study on climate change 53
  121. 121. Heel veel soorten mashups 54
  122. 122. Heel veel soorten mashups 54
  123. 123. Voorbeeld: Upcoming scrobbler • API:Last.fm en upcoming.org 55
  124. 124. Voorbeeld: Upcoming scrobbler • API:Last.fm en upcoming.org 55
  125. 125. Userinterfaces: Marketmap 56 56
  126. 126. Web 2.0 trend: USER GENERATED CONTENT 43 57
  127. 127. 44 58
  128. 128. 44 58
  129. 129. 44 58
  130. 130. 44 58
  131. 131. 44 58
  132. 132. 44 58
  133. 133. 44 58
  134. 134. 45 59
  135. 135. 46 60
  136. 136. 46 60
  137. 137. 46 60
  138. 138. Web 2.0 trend: CO-CREATION 47 61
  139. 139. 48 62
  140. 140. 49 63
  141. 141. 50 64
  142. 142. 50 64
  143. 143. 65 65
  144. 144. 65 65
  145. 145. ONLINE MARKETING 56 66
  146. 146. Online advertising spending is now growing at over 30% (dollars in billions) Source: eMarketer, 2006 58 67
  147. 147. Search Engine Marketing market 59 68
  148. 148. 69
  149. 149. 69
  150. 150. • $10 billion sales ($10), • Marketvalue 150b • 200 million/day • 50% market share 69
  151. 151. 61 70
  152. 152. 61 70
  153. 153. Landing pages • Prospect ‘lands’ on page after clicking on ad • Specific information about proposition • Should cause prospect to act 71 71
  154. 154. Example landing page 72 72
  155. 155. Example landing page 72 72
  156. 156. Example landing page 72 72
  157. 157. 62 73
  158. 158. MARKETING 2.0 64 74
  159. 159. 65 75
  160. 160. 65 75
  161. 161. 65 75
  162. 162. 66 76
  163. 163. Viral Marketing • Low costs • Viral spread 67 77
  164. 164. 68 78
  165. 165. 72 79
  166. 166. 72 79
  167. 167. 72 79
  168. 168. 72 79
  169. 169. 72 79
  170. 170. 72 79
  171. 171. 73 80
  172. 172. 73 80
  173. 173. 73 80
  174. 174. 73 80
  175. 175. 73 80
  176. 176. COMMUNICATIE 2.0 75 81
  177. 177. MSN • NL: 5.8 mln actieve gebruikers • WW: ± 400 mln • NL < 20 jaar: 90% MSN • 50 mln ‘gesprekken’ per dag • Vergelijk: 90 mln telefoon… 82
  178. 178. MSN Gebruik MSN per leeftijdsgroep 90.00% 90.000% • NL: 5.8 mln actieve gebruikers 76.875% • WW: ± 400 mln 63.750% • NL < 20 jaar: 90% MSN 50.00% • 50 mln ‘gesprekken’ 50.625% per dag 40.00% • Vergelijk: 90 mln<20 37.500% 20-35 35-49 telefoon… 82
  179. 179. Corporate IM • 10% of business allows use of MSN • Employess use it anyway (webmessenger.msn.com) • IT-staff considers MSN dangerous. Just like they did with email… 83
  180. 180. 84
  181. 181. 84
  182. 182. 84
  183. 183. Communicatie 2.0 79 85
  184. 184. 80 86
  185. 185. 81 87
  186. 186. 81 87
  187. 187. 82 88
  188. 188. 82 88
  189. 189. 82 88
  190. 190. HUISWERK 89
  191. 191. 90
  192. 192. SOCIAL NETWORKING 83 91
  193. 193. 85 92
  194. 194. 86 93
  195. 195. 86 93
  196. 196. 86 93
  197. 197. 86 93
  198. 198. 86 93
  199. 199. 86 93
  200. 200. 86 93
  201. 201. 86 93
  202. 202. 94
  203. 203. 94
  204. 204. 94
  205. 205. 94
  206. 206. INTERNET GOES MOBILE 88 95
  207. 207. Mobile Internet 89 96
  208. 208. Mobile Internet 89 96
  209. 209. Mobile Internet 89 96
  210. 210. Everything mobile 90 97
  211. 211. Everything mobile 90 97
  212. 212. Everything mobile • Hyves • Nu.nl • Funda • YouTube • Mobile payment • DAG 90 97
  213. 213. Everything mobile • Hyves • Nu.nl • Funda • YouTube • Mobile payment • DAG 90 97
  214. 214. iPhone met echte browser 92 98
  215. 215. iPhone met echte browser 92 98
  216. 216. Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Motion, Microsoft, Apple 91 99
  217. 217. New services: location, location, location 94 100
  218. 218. New services: location, location, location 94 100
  219. 219. Mobile, Social, Location 101
  220. 220. Mobile, Social, Location 102
  221. 221. Mobile, Social, Location 102
  222. 222. Mobile, Social, Location 102
  223. 223. THE LIVING ROOM TV 2.0 103
  224. 224. 104
  225. 225. 104
  226. 226. 104
  227. 227. TV anywhere, anytime, any place 105
  228. 228. TV verkopen Nederland 1,5 Mio 1,2 Mio BOOM quot;Plattequot; TV 106
  229. 229. TV verkopen Nederland 1,5 Mio 1,2 Mio BOOM quot;Plattequot; TV 106
  230. 230. TV verkopen Nederland 1,5 Mio 1,2 Mio BOOM quot;Plattequot; TV 106
  231. 231. New kinds of television • Digital TV • HD TV • Harddisk recorder / PVR • IP TV • Mobile TV • Web TV 107
  232. 232. PVR – personal video recorder • 120% of USA households • Threat to big networks • Dutch advertising bureau (SPOT) says: impact only 7%, “Don’t you worry” • SKY reports 60% skips commercials • NL: 55% PVR owners skips commercials 108
  233. 233. Penetratie harddisk recorders (voorspelling) 2007 jaar van HDD recorder massapenetratie 109
  234. 234. 110
  235. 235. 111
  236. 236. Internet TV • Streaming – Content providers – Semi-professional – Internet underground – Sharing – Personal • Downloadable 112
  237. 237. WHAT NEXT?! 110 113
  238. 238. 114
  239. 239. Conference wiki 115
  240. 240. Invitation is an Art 116
  241. 241. Executive Blog 117
  242. 242. 80 118
  243. 243. 82 119
  244. 244. 82 119
  245. 245. 82 119
  246. 246. 120
  247. 247. PCzapper white label video portals 4 121
  248. 248. Innovate at 3 different levels • One M2 around you • Within your organisation • With the outside world 111 122
  249. 249. 112 123
  250. 250. Vincent Everts www.vincente.nl www.interimic.com vincent@everts.net 113 124
  251. 251. Media- en communicatie-uitgaven • Mobiel: 5,7 mld (15 mln) • Per huishouden: – € 250 breedband • Vaste tel: 2,7 mld (6,7 mln) – € 384 telefoon • Kranten: 1,5 mld (4.5 mln) – € 180 televisie • TV (kabel): 1,4 mld (6,7 mln) – € 200 krant • Breedband: 1 mld (2,5 mln) • Per persoon: • Boeken: 1,3 mld – € 384 mobiel – € 30 boeken • Reclame: 4,5 mld. 114 125
  252. 252. Tijdbesteding vs reclame inkomsten • Tijd online: 1,5 uur pp/per dag  120 mln uur/week  6 mld uur/jaar Online reclame 400 mln/jaar  Inkomsten per uur: 400/6.000 = € 0,07 • Tijd televisie: 3 uur per dag  250 mln uur/week  13 mld uur/jaar Totale reclamegelden 200(publiek) + 600(commercieel) = 800 mln/jaar  Inkomsten per uur: 800/13.000 = € 0,06 Leestijd kranten: 26 min/dag  4.5x2=9 mln bereik  1,5 miljard uur/jaar Kranten 750 miljoen advertentie  Inkomsten per uur: 750/1500 = € 0,50 126

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