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The Future of Advertising in 2010- (it's all about real time)

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This is the deck I used during my AMA Atlanta presentation regarding the future of advertising in 2010 on 2/3/10

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The Future of Advertising in 2010- (it's all about real time)

  1. 1. It’s a revolution out there (Placeholder for video: use Youtube Search: Social Media Revolution) Presentation by: Thursday, February 4, 2010
  2. 2. I apologize for the old stats... Presentation by: Thursday, February 4, 2010
  3. 3. Real time. The future of Metrics. Mobile. advertising and.... I HAVE NO IDEA Presentation by: Thursday, February 4, 2010
  4. 4. It’s moving too fast... Presentation by: Thursday, February 4, 2010
  5. 5. How many of you watched? Presentation by: Thursday, February 4, 2010
  6. 6. LOST? .....take a deep breath Presentation by: Thursday, February 4, 2010
  7. 7. Old paradigm: PAY to PLAY. New paradigm: PLAY to PLAY. -Bogusky Presentation by: Thursday, February 4, 2010
  8. 8. It’s about creating experiences worth talking about Presentation by: Thursday, February 4, 2010
  9. 9. Coke: The Happiness Machine (Placeholder for video: use Youtube Search: coke happiness machine) Presentation by: Thursday, February 4, 2010
  10. 10. It’s the art of un advertising Presentation by: Thursday, February 4, 2010
  11. 11. THE NEW = ADVOCACY ROI Presentation by: Thursday, February 4, 2010
  12. 12. friendsourcing > google Presentation by: Thursday, February 4, 2010
  13. 13. 2.5Billion Photos Uploaded Monthly 3.5MM 35MM Events Created Monthly Update Status Daily :55 700K Time Spent Per-Day Businesses with FB Page 140 70% Avg. Friends Per-User Use Apps Each Month 350 Million Active Users Presentation by: Thursday, February 4, 2010
  14. 14. My new headquarters Presentation by: Thursday, February 4, 2010
  15. 15. “Facebook is the new micro-site for brands.” -David Rollo Presentation by: Thursday, February 4, 2010
  16. 16. Identify + Amplify Content that Resonates Develop a post (content) strategy - News. Videos. ?’s. Events. Music... Measure everything. Presentation by: Thursday, February 4, 2010
  17. 17. = What happened = RIGHT NOW Presentation by: Thursday, February 4, 2010
  18. 18. REAL TIME Reviews Brand Love Brand Hate Video Posts News... Presentation by: Thursday, February 4, 2010
  19. 19. google real-time search (Placeholder for video: use Youtube Search: real time google search) Presentation by: Thursday, February 4, 2010
  20. 20. 23.5MM Est. Monthly Users 300 40% Avg. Followers Social Media Leads* 170 44% Avg. Following Ages 18- 34 44% 420 Follow Brands for Deals Avg. Total Updates Twitter has entered pop culture. It’s been the web buzzword of the year. Everyone from NFL players to rock stars are tweeting. Presentation by: Thursday, February 4, 2010
  21. 21. Twitter is a customer service platform 1st ...and an advertising platform 2nd Presentation by: Thursday, February 4, 2010
  22. 22. 80% of people update Twitter from cell phones = REAL TIME Presentation by: Thursday, February 4, 2010
  23. 23. But online remains VIRTUAL.... Presentation by: Thursday, February 4, 2010
  24. 24. Location based applications Foursquare = virtual experiences + in-person Drives in-store visits with deals/specials Creates loyalty, i.e, mayorships Activates W.O.M. Provides useful analytics Easy to use and free Presentation by: Thursday, February 4, 2010
  25. 25. IN CLOSING... THINK LONG TERM GIVE UP CONTROL EXPERIMENT Follow me on Twitter: @christuff Follow my unborn on Twitter: @Baby_Tuff (about to be youngest post ever) Presentation by: Thursday, February 4, 2010

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