Klantvriendelijk bouwen & sociale media

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De vereniging klantvriendelijkbouwen.nl bouwt ongeveer 10% van de 50.000 woningen per jaar. Ik hield een verhaal hoe je social media kunt gebruiken om klanten te inspireren en samen betere producten te maken zodat huis meer thuis wordt.

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Klantvriendelijk bouwen & sociale media

  1. 1. Thursday, February 10, 2011
  2. 2. Social media in klantvriendelijk bouwen?? Follow the consumer! 8 feb 2011 Vincent Everts +31647180864Thursday, February 10, 2011
  3. 3. Social media in klantvriendelijk bouwen?? Follow the consumer! 8 feb 2011 Vincent Everts +31647180864Thursday, February 10, 2011
  4. 4. Vincent Everts?Thursday, February 10, 2011
  5. 5. Vincent Everts?Thursday, February 10, 2011
  6. 6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in GovernmentThursday, February 10, 2011
  7. 7. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in GovernmentThursday, February 10, 2011
  8. 8. Tudou.com bigger YouTubeThursday, February 10, 2011
  9. 9. Tudou.com bigger YouTubeThursday, February 10, 2011
  10. 10. Thursday, February 10, 2011
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  13. 13. Social Media 2.0Thursday, February 10, 2011
  14. 14. • Mijn ToolsThursday, February 10, 2011
  15. 15. VideobloggerThursday, February 10, 2011
  16. 16. Videoblogger Talk to Me!Thursday, February 10, 2011
  17. 17. Videoblogger Talk to Me!Thursday, February 10, 2011
  18. 18. • kassaThursday, February 10, 2011
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  32. 32. Make your own company TV ChannelThursday, February 10, 2011
  33. 33. Make your own company TV ChannelThursday, February 10, 2011
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  38. 38. What are we going to talk about?Thursday, February 10, 2011
  39. 39. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsThursday, February 10, 2011
  40. 40. Web 1.0Thursday, February 10, 2011
  41. 41. Web 1.0Thursday, February 10, 2011
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  47. 47. How do we spend our time? 4% 6% 39% 19% 33%Thursday, February 10, 2011
  48. 48. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesThursday, February 10, 2011
  49. 49. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phThursday, February 10, 2011
  50. 50. Thursday, February 10, 2011
  51. 51. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcThursday, February 10, 2011
  52. 52. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeThursday, February 10, 2011
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  59. 59. Android biggest OS in 2010 (usa) 32Thursday, February 10, 2011
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  66. 66. Vision 2020 enterprise mobilityThursday, February 10, 2011
  67. 67. Vision 2020 enterprise mobilityThursday, February 10, 2011
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  74. 74. §Thursday, February 10, 2011
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  81. 81. IMPACT ON BUSINESS 12Thursday, February 10, 2011
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  91. 91. DELL CaseThursday, February 10, 2011
  92. 92. DELL CaseThursday, February 10, 2011
  93. 93. Dell notebooksThursday, February 10, 2011
  94. 94. Dell notebooksThursday, February 10, 2011
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  106. 106. tekstThursday, February 10, 2011
  107. 107. tekstThursday, February 10, 2011
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  120. 120. E-commerce worldwide 2010: €500B +15% Web influenced: €3000B bron: forresterThursday, February 10, 2011
  121. 121. Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48 miljardThursday, February 10, 2011 bron: thuiswinkel.org
  122. 122. Social tools ProductinformatieThursday, February 10, 2011
  123. 123. Social tools ProductinformatieThursday, February 10, 2011
  124. 124. Thursday, February 10, 2011
  125. 125. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersThursday, February 10, 2011
  126. 126. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. LondonCalling.mobiThursday, February 10, 2011
  127. 127. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobiThursday, February 10, 2011
  128. 128. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobiThursday, February 10, 2011
  129. 129. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublackThursday, February 10, 2011
  130. 130. Thursday, February 10, 2011
  131. 131. “What are you doing in 140 characters”Thursday, February 10, 2011
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  136. 136. LondonCalling.mobiThursday, February 10, 2011
  137. 137. LondonCalling.mobiThursday, February 10, 2011
  138. 138. kindleThursday, February 10, 2011
  139. 139. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceThursday, February 10, 2011
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  149. 149. Interview Chief Architect VtsPN @marcelnThursday, February 10, 2011
  150. 150. Playmate 71Thursday, February 10, 2011
  151. 151. betaThursday, February 10, 2011
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  154. 154. Social Media StatsThursday, February 10, 2011
  155. 155. Social Media Stats 600.000 nieuwe Facebook leden dagelijksThursday, February 10, 2011
  156. 156. Social Media Stats 600.000 nieuwe Facebook leden dagelijks 60% van Nederland met een Hyves profielThursday, February 10, 2011
  157. 157. Social Media Stats 600.000 nieuwe Facebook leden dagelijks 60% van Nederland met een Hyves profiel 33 uur video iedere minuut op YouTubeThursday, February 10, 2011
  158. 158. Social Media Stats 600.000 nieuwe Facebook leden dagelijks 60% van Nederland met een Hyves profiel 33 uur video iedere minuut op YouTube 1 op elke 10 min. wordt op Hyves gespendeerdThursday, February 10, 2011
  159. 159. Social Media Stats 600.000 nieuwe Facebook leden dagelijks 60% van Nederland met een Hyves profiel 33 uur video iedere minuut op YouTube 1 op elke 10 min. wordt op Hyves gespendeerd 900.000 blog posts iedere dagThursday, February 10, 2011
  160. 160. Social Media Stats 600.000 nieuwe Facebook leden dagelijks 60% van Nederland met een Hyves profiel 33 uur video iedere minuut op YouTube 1 op elke 10 min. wordt op Hyves gespendeerd 900.000 blog posts iedere dag 1 nieuw LinkedIn profiel iedere secondeThursday, February 10, 2011
  161. 161. Social Media Stats 600.000 nieuwe Facebook leden dagelijks 60% van Nederland met een Hyves profiel 33 uur video iedere minuut op YouTube 1 op elke 10 min. wordt op Hyves gespendeerd 900.000 blog posts iedere dag 1 nieuw LinkedIn profiel iedere seconde 50% Facebook gebruikers komt iedere dag terugThursday, February 10, 2011
  162. 162. Social Media Stats 600.000 nieuwe Facebook leden dagelijks 60% van Nederland met een Hyves profiel 33 uur video iedere minuut op YouTube 1 op elke 10 min. wordt op Hyves gespendeerd 900.000 blog posts iedere dag 1 nieuw LinkedIn profiel iedere seconde 50% Facebook gebruikers komt iedere dag terug 27.3 miljoen Tweets per dagThursday, February 10, 2011
  163. 163. Social Media Stats 600.000 nieuwe Facebook leden dagelijks 60% van Nederland met een Hyves profiel 33 uur video iedere minuut op YouTube 1 op elke 10 min. wordt op Hyves gespendeerd 900.000 blog posts iedere dag 1 nieuw LinkedIn profiel iedere seconde 50% Facebook gebruikers komt iedere dag terug 27.3 miljoen Tweets per dag 84% van de social netwerken worden vaker bezocht door vrouwen dan mannenThursday, February 10, 2011
  164. 164. Thursday, February 10, 2011
  165. 165. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, February 10, 2011
  166. 166. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, February 10, 2011
  167. 167. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, February 10, 2011
  168. 168. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, February 10, 2011
  169. 169. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, February 10, 2011
  170. 170. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, February 10, 2011
  171. 171. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, February 10, 2011
  172. 172. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, February 10, 2011
  173. 173. Who talksThursday, February 10, 2011
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  187. 187. FreeThursday, February 10, 2011
  188. 188. FreeThursday, February 10, 2011
  189. 189. ProfessionalThursday, February 10, 2011
  190. 190. ProfessionalThursday, February 10, 2011
  191. 191. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printThursday, February 10, 2011
  192. 192. RSSThursday, February 10, 2011
  193. 193. RSS ReadersThursday, February 10, 2011
  194. 194. RSS ReadersThursday, February 10, 2011
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  197. 197. Social NetworkingThursday, February 10, 2011
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  209. 209. Twitter/linkedin/Facebook corperate strategy Product/Mrk/Sales Tone of voice ToolsThursday, February 10, 2011
  210. 210. Communication 2.0Thursday, February 10, 2011
  211. 211. Communication 2.0Thursday, February 10, 2011
  212. 212. Thursday, February 10, 2011
  213. 213. “What are you doing in 140 characters”Thursday, February 10, 2011
  214. 214. Customer serviceThursday, February 10, 2011
  215. 215. Customer serviceThursday, February 10, 2011
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  218. 218. It’s now mainstream!Thursday, February 10, 2011
  219. 219. It’s now mainstream!Thursday, February 10, 2011
  220. 220. Twittering during TV High peaks = broadcast Low peaks = rerunThursday, February 10, 2011
  221. 221. Track viewers interestThursday, February 10, 2011
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  226. 226. Why callThursday, February 10, 2011 via computer?
  227. 227. It’s personal!Thursday, February 10, 2011
  228. 228. It’s personal!Thursday, February 10, 2011
  229. 229. It’s personal!Thursday, February 10, 2011
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  233. 233. Corperate VOIPThursday, February 10, 2011
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  241. 241. Wordprocessing 1951Thursday, February 10, 2011
  242. 242. Wordprocessing 1985Thursday, February 10, 2011
  243. 243. Wordprocessing 1985Thursday, February 10, 2011
  244. 244. Wordprocessing 2008Thursday, February 10, 2011
  245. 245. Wordprocessing 2008Thursday, February 10, 2011
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  248. 248. Online collaborationThursday, February 10, 2011
  249. 249. RevisionsThursday, February 10, 2011 compare
  250. 250. Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping MindmeisterThursday, February 10, 2011
  251. 251. Get feedbackThursday, February 10, 2011
  252. 252. Get feedbackThursday, February 10, 2011
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  262. 262. Web 2.0 Trend: Co-CreationThursday, February 10, 2011
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  265. 265. 49Thursday, February 10, 2011
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  267. 267. Internetvideo is not just YouTube!Thursday, February 10, 2011
  268. 268. Thursday, February 10, 2011
  269. 269. Make your own company TV ChannelThursday, February 10, 2011
  270. 270. Make your own company TV ChannelThursday, February 10, 2011
  271. 271. find, collect, publish www.yubby.comThursday, February 10, 2011
  272. 272. find, collect, publish www.yubby.comThursday, February 10, 2011
  273. 273. find, collect, publish www.yubby.comThursday, February 10, 2011
  274. 274. find, collect, publish www.yubby.comThursday, February 10, 2011
  275. 275. find, collect, publish www.yubby.comThursday, February 10, 2011
  276. 276. find, collect, publish www.yubby.comThursday, February 10, 2011
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  282. 282. Social Media 2.0Thursday, February 10, 2011
  283. 283. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Thursday, February 10, 2011

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