addressing food security through community adoption, one loaf of bread at a time.

1. Victoria Costa
vicosta@gmail.com
7 November 2012
breadfellows
addressing food security
through community adoption,
one loaf of bread at a time.

2. the general idea
1. A bakery opens in a community as a social
enterprise, and “adopts” a community
experiencing issues related to food security.
2. They make kickass, delicious artisan breads
and, at the same time, stimulate their local
economy by procuring regional ingredients.
3. They add the cost to bake and distribute one loaf
of bread in their sister community- equally
kickass to local palates, with regionally sourced
ingredients- to the retail price of each loaf of
bread.

3. for example
Town A, USA Town B, Guatemala
vegan banana bread sells for $5 10 tortillas made for $0.20
busbeytheelder @ flickr
alejandrolinaresgarcia @ wikicommons
retail price = $5.20 retail price = $free

4. considerations
Town A, USA Town B, Guatemala
How will you choose leadership, Use existing organizations?
ingredients and distribution in • food security NGOs?
your sister community? • women’s groups?
How will you convince people Social Media Feedback?
to pay an extra sum of money • Facebook Causes
so strangers have food? • YouTube non-profit program
How will you direct funds to, Is it possible to make it so we
and ensure sustainability, are not completely dependent
in your sister community? on our sister community?

5. how do we measure success?
Phase 1: Brings awareness, solves short term
problem of getting “healthy” regional food in
people’s bellies.
Phase 2: Seeks surplus to purchase and
cultivate community land in sister community to
grow wheat/corn/rice/quinoa/etc…
Phase 3: Evaluates efficacy and exits sister
community, and “adopts” another sibling.

6. one loaf of bread will…
1. feed two hungry families
2. stimulate two local economies
3. raise awareness to issues of access
4. promote (regional) land use
sustainability
5. bond the food in/secure

7. acknowledgements
first of all, I would like to thank my wife and son for assisting
me in fleshing out this project- I couldn’t have made any sense
at all without their valuable input and enthusiasm.
secondly, I would like to thank the only team member to
respond, even if it tapered off into the ether(net). his few
emails got the ball rolling that lead to this idea- which I was
excited and proud to flesh out. I miss/ed his input, and having
a team, and welcome feedback that will increase the
salience, efficacy and presentation of this effort.
finally, I would like to put a shout out to all my classmates in
search of a solid team for the final project. hit me up at
vicosta@gmail.com if you’d like to form something that will
inspire and adrenalize us to actualize.