Chevy/ Primedia

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Chevy/ Primedia

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  3. 3. Research <br />Campaign<br />Strategy <br />Results<br />November<br />Campaign<br />Public<br />Relations <br />Advertising<br />Finance<br />Event<br />
  4. 4. Tell the Chevrolet story on campus<br />Client <br />Objectives<br />Develop promotion(s) that naturally integrate the Chevrolet brand messaging and/or vehicles into campus life <br />
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  6. 6. brand knowledge <br /> looks<br />Interior<br /> Brand awareness<br /> Unreliable<br />American<br />Favored features<br />cruze<br />expensive upkeep<br />affordable<br />
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  10. 10. Product User:<br />Associating a product/ service with a specified group or type of user.<br />
  11. 11. Broadcast Media<br />Direct Marketing<br />Guerilla Marketing<br />Word of Mouth<br />5. Public Relations<br />6. Event Marketing<br />7. Sales Promotion<br />8. Internet & Interactive<br />
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  29. 29. How objectives<br />Were met<br />How could they<br />have been better met<br />
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  38. 38. Recommendations<br /><ul><li>Supporting education
  39. 39. Marketing to everybody
  40. 40. Marketing to students to get jobs</li></li></ul><li>Thanks!<br />

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