Tata Consultancy Services (TCS) is an Indian multinational IT services, consulting and business solutions company headquartered in Mumbai, India. The document discusses TCS's marketing strategy, including its segmentation, targeting and positioning analysis based on geography and industry. It details TCS's target segments and their current revenue contribution. The document also provides background information on TCS, including its founding, growth over time, and current global presence with offices in many countries.

1. Swot Analysis Of TCSS
About The Company
Tata Consultancy Services Limited (TCS) is an Indian multinational that offers information technology (IT) service, consulting and business solutions
company. It is headquartered in Mumbai, Maharashtra. TCS is a subsidiary of the coveted Tata Group and is also listed on the Bombay Stock Exchange
and the National Stock Exchange of India. TCS is one of the largest Indian companies by market capitalization ($80 billion) and is the largest India–
based IT services company by 2013 revenues. TCS is now placed among the 'Big 1' most valuable IT services brands worldwide. In 2015, TCS is
ranked 64th overall in the Forbes World's Most Innovative Companies ranking, making it both the highest–ranked IT services company and the first
Indian company. It is the world's 10th largest IT services provider, measured by the revenues. ... Show more content on Helpwriting.net ...
Now, TCS have 230 offices across 46 countries and 147 delivery centres in 21 countries.
Its existence in multiple numbers in several countries made us inquisitive of its marketing strategy.
We endeavour to now focus on the various key aspects of TCS's marketing strategy.
Marketing Strategy
Segmentation, Targeting and Positioning Analysis
 SEGMENTATION and TARGETING: Taking geography and industry as the segments, TCS' target segment has been shown along with the current
contribution to elaborate on TCS' targets and their current contribution to TCS's revenue.
Geography–wise:
As on 31st March
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2. IT Sourcing Essay
Business Transformation by way of IT Sourcing?
Overview
Do I think IT sourcing can be a transformative agent? Absolutely. Should IT sourcing be used as a transformative agent? Not only do I reply in the
affirmative, I'd go so far as to say that IT sourcing, where applies, is the key to successful business transformation.
We have got to ask ourselves this question first – why do companies outsource? The bigger they are, the more likely they are to be geographically
distributed. The more distributed they are, the more likely they are to outsource their IT requirements. The reasons are simple – local vendors, like
Cognizant Technology Solutions or Tata Consultancy Services in India, are established players, incorporate industry wide best practices, operate on a
large scale (which is exactly what the client company seek to achieve), possess expertise in varied technology domains and have stellar reputations for
delivering quality IT services. More importantly, they offer cost reduction and efficient technology management.
However there has been a subtle but steady shift in end user preferences that renders the traditional outsourcing models redundant. Clients can no
longer afford to be satisfied with just reducing their costs. To stay competitive in this increasingly dynamic environment, to retain their user base and
market share, companies are now looking to their sourcing vendor partners to innovate and provide technology enabled business transformation [1].
Next logical
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3. Similarities Between Hills And Dale
Tata:
In an organization, the flow of information in different direction creates the communication network. Network could be of many different types but
broadly it could be of two types– internal communication network and external communication network. Internal communication network is consisted
of all kinds of communication within the organization. All the internal stakeholders of the company conduct their communication through this network.
External communication network, on the other hand, is the network for the outside stakeholders of the company. Outside stakeholder could be the
society, government, educational institutions etc. An organization always try to regulate the network strictly and mange it accordingly to ensure the
proper flow of information. Internal communication:
We ... Show more content on Helpwriting.net ...
First of all, the nature of these two organizations is totally different. Therefore, the products and services offered by these companies are different.
Hence, the organogram and organizational structure of these companies are not the same. For example, TCS conducts supply chain management
services which need a long chain of management. But in case of Hills and Dales, the nature of the service requires short chain of management eg
childcare, residence service etc. Hence, for Hills and Dales, internal communication network is shorter vertically than that of TCS.
Another difference in internal communication system is that, there is less peer interaction for Hills and Dales. For example, an employee who is
working for Hills and Dales in a childcare center will not be communicated with other employees of other centers such as residential centers. But in
case of TCS, there is a higher chance of peer interaction as employees of different departments work together in near proximity. Therefore, in case of
TCS, the horizontal communication network is relatively
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4. Pursuing Master Of Information Technology At The...
As an engineer with bachelor of engineering degree from the University of Mumbai, India, I wanted to practically apply my knowledge and thus I
started my professional career with Tata Consultancy services, Mumbai, India, having worked there for 3 years, I felt the need to get a deeper
knowledge of Information and Communication Technology (ICT), hence I opted to pursue Master of Information Technology at the University of
Auckland. Going through my first semester here, I acquired knowledge not only about the technical aspects of Information technology but also the
business side of the industry. At the start of my masters I wondered how is this going to be any different than what I studied in my undergraduate
studies, and as I already had deep knowledge of the IT industry through my professional experience, I wasn't too sure what new could the university
teach me. With courses like Big data and data mining I was introduced to data analysis field which was unprecedented for me, Adaptive enterprise
systems and advanced professional development enabled me to understand how to become professional, how an industry is built, planning that takes
place to start a company, what factors are taken into account to predict the capital required and project future profits etc. I am glad I was proven wrong,
in this short time I have learned a great deal and by the end of my time here I'm sure my hunger for knowledge in IT industry (both technical and
business aspects) will be satisfied. I was
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5. Case Study Of Tata Group
Tata Consultancy Services
Jibin Balachandran
Abstract– Tata Group, was founded by Jamsetji Tata in 1868 this group is India's most respected institutions today. Tata Sons Limited holds major share
of Tata Group which is a conglomerate. In this study we will look into how Tata Consultancy Service Ltd which is one of its conglomerate has risen to
be one of the best in India.
Key words:
INTRODUCTION
Tata Consultancy Services Ltd. (TCS) began its software research and service about three decades ago. TCS offers a range of IT solutions, services,
outsourcing for and of business. It's a part of Tata Group, one of India's respected business conglomerate, Headquartered in Mumbai, Maharashtra.
They have 142 offices in 42 countries and 105 delivery ... Show more content on Helpwriting.net ...
To make it a joy for all stakeholders to work with us." And they uphold values like "Leading change, Integrity, Respect for the individual, Excellence,
Learning and sharing." With this mission and values TCS has established itself as one of the prominent in IT sector player in India with Cyrus Mistry as
chairman and N Chandrasekaran as the Managing Director, employing 300,464 employees as of March 2014.
I. Background of the study
TCS was a division to service electronic data processing (EDP) at first there requirement was to provide management consulting services at first when
it was established. In 1971, they got their first international assignment. In 1981, company set up its first R&D division in India called Tata Research
Design and Development Centre at Pune. In 1985, first client–dedicated offshore development center for Compaq (then Tandem) was setup. In 1989,
they provided electronic depository and trading system called 'SECOM' for a company 'SIS SegaInterSettle', Switzerland. In 1997, they setup their new
corporate training facility at Trivandrum to give training to their employees. In 1998, they ventured into
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6. Case Study Of Tata Motors Acquisition Of Rar Land Rover
CORPORATE STRATEGY PROJECT
Tata Motors acquisition of Jaguar Land Rover
Submitted by:
Rishi Thaper (Roll No: 081)
IIM – KOZHIKODE EPGP BATCH 08
2015–2017
Faculty:
Prof. P Rameshan
Jaguar F–Type Land Rover Discovery Range Rover Evoque
Table of Contents
Executive summary 4
Introduction to the study, statement of problem and propositions 5
Methodology, source of data and presentation scheme 6
Analysis, interpretations and implications 7
Company Profiles 7
Tata Group 7
Tata Motors 7
Jaguar Land Rover 8
Rationale behind Ford selling JLR 9
Rationale behind the acquisition by Tata Motors 9
Primary Reasons 9
Economic environment during the deal period 10
Acquisition Strategy Analysis 10
Strategic Fit 10
SWOT Analysis 11
Acquisition 12
Tata Motors & JLR performance post acquisition 13
Conclusions 15
References 16
Appendix of Balance Sheet and Profit–and–Loss data used in the analysis 17
Enclosures 19
Executive summary
Introduction to the study, statement of problem and propositions
Tata's acquisition of JLR is one of the biggest foreign acquisitions that any Indian business group has done till date. When opting for this topic, I
wanted to gain more ... Show more content on Helpwriting.net ...
Its principal activity is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover (including Range Rover)
marques. Both marques have long and complex histories prior to their merger, going back to the 1940s, first coming together in 1968 as part of the ill–
fated British Leyland conglomerate; and later existed independently of each other as subsidiaries of BMW (in the case of Land Rover), and Ford Motor
Company (in the case of Jaguar); Ford later acquired Land Rover from BMW in 2000 following the break–up of the former Rover Group; which was
effectively the remainder of British
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7. Financial Analysis on Tata Consultancy Services
FINANCIAL ANALYSIS ON TATA CONSULTANCY SERVICES SUBMITTED TO PROF . D.V.RAMANA Debasis Sarangi(77) Dhanya K(78)
Dinesh Kumar Mandal(80 TABLE OF CONTENTS 1. Acknowledgments.........................................................................3 2. Executive
Summary........................................................................4 3. Environment Analysis.....................................................................5 4. IT Industry
Overview.....................................................................6 5. Company Analysis........................................................................10 6. Ratio
Analysis..............................................................................15 Liquidity Ratios......................................................................15 Efficiency
Ratios.....................................................................19 Solvency Ratios.......................................................................21
Profitability...........................................................................25 Market Based Returns...............................................................34 7 DuPont
Analysis...........................................................................36 8 Economic Value ... Show more content on Helpwriting.net ...
Enabling business policy and regulatory environment: The Indian government has encouraged this sector by providing incentives and non–financial
assistance, and by creating enabling regulations. 4. IT INDUSTRY OVERVIEW The Indian software industry has grown from a mere US $ 150 million
in 1991–92 to a staggering US $ 5.7 billion (including over $4 billion worth of software exports) in 1999–2000. No other Indian industry has performed
so well against the global competition. The annual growth rate of India's software exports has been consistently around 30% or more every year.
According to a NASSCOM–McKinsey report, annual revenue projections for India's IT industry in 2008 are US $ 87 billion and market openings are
emerging across four broad sectors, IT services, software products, IT enabled services, and e–businesses thus creating a number of opportunities for
Indian companies. In addition to the export market, all of these segments have a domestic market component as well. Other key findings of this report
are: Software & Services will contribute over 7.5 % of the overall GDP growth of India IT Exports will account for 35% of
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8. Leadership Paper On Ratan Tata
UNIVERSITY ID # 13892116
LEADERSHIP PAPER ON MR. RATAN TATA
RATAN TATA
A standout amongst the most well–known and regarded industrialists in India, Ratan Tata (Ratan Naval Tata), is the Chairman of the Tata Group which
is situated in India and containing 98 working organizations spread across 56 countries in six continents. Ratan Tata, born on December 28, 1937 to
Soonoo and Naval Hormusji Tata and is the great grandson of Jamsedji Tata founder of Tata group. Rattan's childhood was troubled, his parents
separated in the mid–1940 and Ratan and his brother were raised by their grandmother. He learned at the Campion School in Mumbai and at 15 years of
age, he moved to the United States for further studies. He finished his graduation from Cornell University with a degree in Architecture and Structural
Engineering in 1962 and briefly worked with Jones and Emmons in Los Angeles. He was offered a position at IBM, which he turned down on the
advice of JRD Tata. He finished the Advanced Management Program at Harvard Business School in 197510. Left to him, Ratan Tata would most likely
have stayed on in the United States in the wake of preparing as a draftsman at Cornell University. However the child of appointee gathering director
Naval Tata and the nephew of JRD Tata couldn 't be permitted to work outside the gathering. In 1962, Ratan joined the family business, taking a shot at
the Tata Steel shop floor at Jamshedpur, working with
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9. Knowledge Management Essay
Tata Consultancy Services (India) – Case study
Name: Ayesh Perera
Student id: s0223566
Assessment: Assessment 2_Case Study–Essay Course: Case study Knowledge Management Foundations
Course no: COIT13233
Lecturer: Santoso Wibowo
Due date: Week 10 Thursday (09–May–2013)
Abstract
The purpose of this essay is to answer the questions from the "Tata Consultancy Services (India)" case study on pages 253–255 of Jashapara (2011)
The discussion includes advice regarding a strategic alliance with Cisco. Two of the key elements of this case study which are discussed are describing
the current weaknesses in Tata Consultancy Services with an approach to knowledge management and the improvements that are made to eliminate
these ... Show more content on Helpwriting.net ...
(http://www.businessdictionary.com)
It is a preparation between two companies that have decided to share resources to undertake a specific, mutually beneficial project. A strategic alliance
is less involved and less permanent than a joint venture, in which two companies typically pool resources to create a separate business entity. In a
strategic alliance, each company maintains its autonomy while gaining a new opportunity. A strategic alliance could help a company develop a more
effective process, expand into a new market or develop an advantage over a competitor, among other possibilities. (http://www.investopedia.com)
Investopedia explains 'Strategic Alliance'
For example, an oil and natural gas company might form a strategic alliance with a research laboratory to develop more commercially viable recovery
processes. A clothing retailer might form a strategic alliance with a single clothing manufacturer to ensure consistent quality and sizing. A major
website could form a strategic alliance with an analytics company to improve its marketing efforts. (http://www.investopedia.com)
Knowledge Management can make a significant difference between ongoing or successful ventures of any organization in a world of accelerating
change. Knowledge Management provides the ability to connect and cooperate complex ideas efficiently and can be beneficial even to expand when
using strategic alliances. To make Knowledge Management work in an
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10. The Internal Environmental Factors Of An Organization
Executive Summary: An organization can break down and roll out improvements focused around internal and external environment factors that
influence its execution. Change is constant and organizations that don 't acknowledge change fast are doomed to fail. Organizations can modify and
alter these factors for successful management of the internal and external effectiveness. These situations can have either a positive or a negative impact
on a business and are called 'environmental factors. ' There are two types of environmental factors: internal environmental factors and external
environmental factors. Factors that are habitually viewed as a feature of the internal environment incorporate the organization 's statement of purpose,
... Show more content on Helpwriting.net ...
It is accepted to be embraced a noteworthy execution related rebuilding of its workforce which may expand the steady loss rate. TCS additionally
crossed a breakthrough of utilizing one lakh ladies experts with a sex differing qualities degree of 32.9 every penny amid the July–September quarter
2014. In 2008, the organization experienced an inward rebuilding activity to achieve nimbleness to the association. The new structure, characterizes the
association into five ISU's. These gatherings were going by an executive, who reported straightforwardly to the COO. Prior, center level representatives
in TCS did not have the data transfer capacity to be a piece of the administration group. This new structure gave an opportunity not to be lost in this
enormous organization. Employees Benefits: TCS is thought to be a world class business and one of the best work environment. Its pay groups are plot
in a way to suit for both the key and persuading power parts. It is concentrated around the EVA model i.e. Money
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11. Social Media Definition Essay
Definition The term social media define the attribution to the fact that it relates to the technology and platform to allow interactive web's creation,
collaboration and exchange of comments of the participants and public. Social media in today's context changes the way of communicating between
many users: business executives, individuals, as well as the public. Facebook, Twitter, Blogs and Youtube are examples of various user–driven (inbound
marketing) channels that are widely used presently. Define a Multinational Corporation A multinational Corporation is an enterprise company
(sometimes referred as transnational corporation) that operate in several countries but managed from (home) country. Such companies have offices or
factories in ... Show more content on Helpwriting.net ...
With the new online platforms, the brand stood out and work best from its contemporaries and also, this help to ease the communication and
information sharing in a positive manner. Having known that, it is never easy to address all problems in such a large scale corporation but without
consumers/customers query there would be a possibility in losing business opportunities as every problem that had raise is a chance given to the
company to showcase their customer support. In addition, having facebook platform as a form of communication, consumers need not worry about the
efficiency and the cost of conveying the messages through mails as it is FOC and is providing a personalized service. Branding Loyalty and improving
marketing through the use of facebook With the social media assistances, Tata able to bring communication to a brand new level as majority of the
product or services can be convey through the media platform. Webpage also can be created in the facebook website, with the help of social media
platform; browser will lead to 'like' selection to comment on their opinion on the marketing method. As an organisational point of view, cost saving for
the company is important, through the use of social media, advertising costs are reduced. Company would just need to flash out their new products
through facebook. In a short period, many browsers/online consumers would be expected to view this in web page. In encouraging more supporters,
online viewers, Tata can
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12. Annotated Bibliography: Business Process Of Leading Change
[1] Connelly, M. (n.d.). Kurt Lewin Change Management Model. Retrieved January 2013, from Change–Management–Coach.com:
http://www.change–managementcoach.com/kurt_lewin.html
[2] Ecademy. (n.d.). Change Management. Retrieved January 2013, from The Social Business Network: http://www.ecademy.com/
[3] Homji, K. F. (2010). Business Process and Change Management Offerings for Addressing Issues in the Retail Supply Chain. Gurgaon: Tata
Consultancy Services.
[4] Kotter International. (n.d.). The 8–Step Process for Leading Change. Retrieved January 2013, from Kotter International:
http://www.kotterinternational.com/ourprinciples/ changesteps/changesteps
[5] Kotter, J. P. (1996). Leading Change. Boston: Harvard Business Press Review.
[6] Mind Tools Ltd. (n.d.). The Change Curve. Retrieved December 2012, from Mind Tools: http://www.mindtools.com/pages/article/newPPM_96.htm
... Show more content on Helpwriting.net ...
(2012). Effective Change Management: An Indispensable Ingredient of Successful. TCS.
[8] Prosci Inc. (2007). Best Practices in Change Management. Colorado.
[9] Prosci Inc. (2007). Prosci Change Management Toolkit. Retrieved December 2012, from Change Management Learning Center: www.change–
management.com
[10] Prosci Inc. (2011). Best Practices in Change Management.
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13. My Best Speech Essay
Good morning fellow Toastmasters and guests. I am Hari. This speech should have happened long back, but somehow things didn't materialize and
finally I am here now, delivering my first prepared speech and it feels great to 'break the ice' .
When I decided to give my first speech, a lot of things went inside my mind. I kept thinking on how to present it. Shall I present it the non–linear way,
as shown in films such as 'Curious case of Benjamin Button' or the simple linear narration? Finally, I decided not to go overboard. The same tried and
tested template will work for the first speech.
A bit of intro...
I was born and brought up in Chennai. Completed my schooling in T.I. Matriculation School, part of AMM foundation. Just as everyone, I relished my
school days. After completing my schooling, just as a typical Indian male, I chose to study Engineering. Engineer from St.Joseph's college of
Engineering. My college is one among the few colleges, which is well known for food and sports more than academics. I had my own share of fun in
such an austere college, by helping one of my friends for love. How? My friend asked me to pass on his mobile to her and I am not good at such things.
I clearly invited the attention of the 'In charge', and he not just confiscated my friend's mobile, but made us stand near the college gate for days together.
Guess what? Romance continued even beneath such torrid weather.
Both my parents are working and for a brief stint, we happen to live in
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14. Airtel Managing All Its Functions Essay
Airtel managing all its functions in–house came to conclusion to outsource the non–core activities to reduce its capital overheads. Airtel realized that
they needed to provide a flexible, reliable and best in class customer services to its customers and focus on building a loyal customer database. They
shifted their focus from network. Airtel comprehended that its network operations could be better accomplished by Ericson, Nokia or Siemens and
IBM. The reason to outsource is to focus on core, have a scalable network, faster reach, better quality, providing enhanced services and to have a team
of best persons to manage networks across the globe.
Airtel's strategy of outsourcing with Nokia Siemens and Ericson included buildup, maintenance and overhauling of network telecom equipment's.
Airtel's contract was a two pronged outsourcing structure to its vendors. The vendors will provide network capacity requirements as mentioned in the
agreement. Payment models were based on the customer utilization of the capacity, hence paying for only what is used. Ownership of assets rests with
Airtel, maintenance responsibility with the vendors. Techniques were taken to check quality parameters. The contract was for 3 years and renewable
under mutual consent. Airtel followed Dollar Per Erlang model which meant pay only for the Traffic that come out of the tower. Airtel's contract with
IBM was for 10 years and had complete, end–to–end management and wide–ranging services for supplying,
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15. Mission Statement For Imt
About IMT Ghaziabad
Institute of Management Technology (IMT) is an Indian business school with its first and principal campus situated in Ghaziabad, Uttar Pradesh. It has
been consistently ranked amongst the top B–schools of the country and in the year 2013, Careers360.com, one of India's largest student community and
career counselling platform, rated IMT Ghaziabad as one of the top 10 management schools of India. Dr. Bibek Banerjee, who acquired his PhD and
MS degree in the field of Economics and Marketing from Krannert Graduate School of Management of Purdue University, is the current Director of
IMT Ghaziabad and academic mentor of IMT group of institutions (India). The Governing Council of IMT Ghaziabad has Shri Kamal Nath as the
President ... Show more content on Helpwriting.net ...
Courses Offered at IMT Ghaziabad
IMT Ghaziabad has been constantly evolving and revamping its' management education with the idea of grooming leaders of tomorrow to manoeuvre
the continually altering business landscape. The curriculum offered at IMT Ghaziabad is continuously updated in order to meet the ever–changing
requirements of the industry.
The 2 years Post Graduate Diploma in Management courses offered at IMT Ghaziabad include:
1. Post Graduate Diploma in Management – Full Time (FT) [In this program, students are free to opt for either Marketing, IT or HR as their
specialization in the 2nd year]
2. Post Graduate Diploma in Management – Marketing
3. Post Graduate Diploma in Management – Finance
4. Post Graduate Diploma in Management – Dual Country Program [In this program, students undergo their 1st year at the campus in
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16. Name: Vishnu Sukumaran. Clientrfs #Ops Security...
NAME: VISHNU SUKUMARAN
Client RFS # OPS Security Clearance Government Services Integration Cluster
Ministry of Government and Consumer Services
IT17–GSIC–0024 Yes 0
No 0
If Yes provide details:
Number: ___________
Expiry Date: _________
Category of personnel Level of expertise Estimated # of Days
System Analyst 1 249
Mandatory Skills Cross Reference to Resume
Analytical and Problem Solving Skills
Experience evaluating and assessing client 's information and system needs and defining IT and business requirements Role/Title and Company Name
Business System Analyst – GAORFID Inc – 3 months Systems Analyst – Tata Consultancy Services Ltd – 2 years Project Coordinator (Intern) – Ekana
Security Inc. – 3 months ... Show more content on Helpwriting.net ...
Total budget >2 M, developed patterns and solution completely based on Service oriented architecture that allows cost effectiveness and technology
independent services. Re–engineered multiple systems that fueled improvements in legacy systems by considering efficiency and responsiveness.
Created interfaces and functions in J2EE environment, Struts framework, JSP, Servlet, MVC. Total Years of Experience: 2 years
Web Content Management
Knowledge and Understanding of Setup, configuration of Web Content Management system Role/Title and Company Name Systems Analyst – Tata
Consultancy Services Ltd – 2 years
Provide a specific example of how you used the must have skill: Lead a team that supported application built on Adobe Experience Manager (WCM)
and the team deployed or managed to move many change requests to production through proper change management, Adobe CQ5 (platform), CRXDE
Lite (Tool for configuration, setup and build), Maven to create builds for new changes. Total Years of Experience: 2 years
Google Analytics and Reporting
Experience in Google Analytics, Crystal reports and Web analytic tools that includes
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17. A STUDY ON SUCCESSION PLANNING AND ITS
–Journal of Arts, Science & Commerce ■ E–ISSN 2229–4686 ■ ISSN 2231–4172
"A STUDY ON SUCCESSION PLANNING AND ITS IMPACT ON
ORGANIZATIONAL PERFORMANCE IN THE IT SECTOR"
Neetha Mary Avanesh,
Assistant Professor,
Department of ManagementStudies,
New Horizon College of Engineering,
Marathahalli, India
ABSTRACT
The present study aimed at measuring the practice of Succession Planning and its impact on
Organizational Performance in IT companies based in Bangalore. This study falls under descriptive study mainly aimed at fact finding. The method
adopted to collect data is questionnaire method. The study found that the mean percentage of Succession Planning and
Organizational Performance in IT consultancy firms is found to be higher than that of ... Show more content on Helpwriting.net ...
D. Shibulal, happened without a hitch, the issue of corporate governance isn't addressed with the seriousness it deserves.
While concerns about succession are as old as the human race, professional research on succession planning and management began in earnest in the
1950s (Zaich, 1986). The chief focus of that research was on CEO succession until the 1980's (Kesner & Sebora, 1994). At that time, due to the
growing interest in human resource planning, still a topic of interest today (Rothwell and Kazanas, 2003) – research began to take on a broader focus
that encompassed more than CEO's. The National Academy of Public Administration (NAPA) defines succession management as a deliberate and
systematic effort to project leadership requirements, identify a pool of high potential candidates, develop leadership competencies in those candidates
through intentional learning experiences, and select leaders from among the pool of potential leaders.
NEED FOR THE STUDY:
The robust growth of the Indian economy can be attributed to the meteoritic success of ' Indian IT Industry '.
The Indian Software Industry has grown from a mere US $ 150 million in 1991–92 to US $ 5.7 billion in 19992000 to a staggering US $ 47.3 billion in
2008–2009. Poised to become a US$ 225 billion industry by 2020, the
Indian information technology (IT) industry has played a key role in putting India on the global map. The sector is estimated to have grown by 19 per
cent in 2011, clocking revenue of almost
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18. Tata Group And Their Relative Global Industry...
1. Describe the Tata Group's major subsidiaries and their relative global industry competitiveness.
Tata group is an international venture having based in India. It has 106 running company, with businesses inside above 100 countries all more than 6
continents, offering products to many markets all over the world and also services to more than 150 countries. In the year 2009, Tata group was
positioned number eleven amongst the best globally operating companies (Kneale, 2009). Tata Group's major subsidiaries and global industry
competitiveness a top of the line corporate citizenship has been a segment of the group's DNA as a worldwide competitive strategy. An extent of around
sixty–one percent of the shares of the group is involved by benevolent trusts, in this manner reestablishing wealth to individuals. Because of this
extraordinary ownership creation and reasoning of helping the general public, the name of Tata has been cherished for more than 142 years.
Tata is confided for its recognition to strong values together with business ethics. Every single Tata company is run independently and has its individual
BOD and in addition shareholders with whom it is responsible. There are more than thirty Tata publicly–listed subsidiaries. These subsidiaries possess
an aggregate marketplace capitalization of around $152 billion and in addition the investor base of around 62 million (ET Bureau, 2011). Tata Group's
major subsidiaries are:
 Tata Steel(TS),
 Tata Motors(TM),
 Tata
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19. India 's Competitive Position Of India Essay
1. Introduction
The IT industry in India has two major components IT and ITeS. This includes hardware, networking, training, and domestic and international market
for IT services and software. IT enabled Services–Business Process Outsourcing. The growth in the service sector in India has been led by the IT sector
and it is contributing to increase in gross domestic product (GDP). The major cities of this sector 's exports are Bangalore, Hyderabad, Chennai, Delhi,
and Mumbai. The market size of the industry is expected to rise to US $ 225 billion by 2020 considering India's competitive position. Today IT sector
leads the economic growth in terms of GDP, employment, export promotion, revenue generation and standards of living.
The Indian IT sector continues to face challenges of competitiveness in the globalized world, specifically from countries like China and Philippines.
The cost of the skilled Indian workforce is low compared to the developed nations. This makes the Indian IT services highly cost efficient and this is
also the reason as to why the IT enabled services like business process outsourcing and knowledge process outsourcing have expanded significantly in
the Indian job market. India's reputation both as a source and a destination for skilled workforce helped it improve its relations with a world economy.
So it can be said that the growth of India's IT industry has been instrumental in facilitating the economic progress of India.
Role of IT Sector in India
The
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20. Impact Of Digital Marketing On E Commerce
PROJECT REPORT
ON
"IMPACT OF DIGITAL MARKETING OR E–COMMERCE IN CURRENT BUSINESS SCENARIO"
(A CASE STUDY OF TATA CONSULTANCY SERVICES)
SUBMITTED BY
ANKUR NARANG ENROLLMENT NO.: 1321000782
UNDER SUPERVISION OF
MR. SUPREET SINGH
Submitted in partial fulfillment of the requirements for qualifying
P G PROGRAMME IN MANAGEMENT
In
(MARKETING)
INSTITUTE OF MANAGEMENT TECHNOLOGY
CENTRE FOR DISTANCE LEARNING
GHAZIABAD
MAY, 2015
TABLE OF CONTENTS
CHAPTER CONTENTS PAGE NO Certificate 3 Acknowledgement 4 Declaration 5
1. Introduction to the Study
⇒ Company Introduction
Objectives of the study 6
12
19
2. ⇒ Review of Literature 20
3. Research methodology 41
4. Data Analysis and Interpretation 43
5. Finding and Suggestions 53
6. Conclusions and Limitation 56
7. References 58
8. Appendix 61
CERTIFICATE
This is to certify that ANKUR NARANG a student of IMT – CDL Ghaziabad has completed project work on titled "IMPACT OF DIGITAL
MARKETING OR E–COMMERCE IN CURRENT BUSINESS SCENARIO:– A CASE STUDY OF TATA CONSULTANCY SERVICES" under my
guidance and supervision. I certify that this is an original work and has not been copied from any source.
Signature of Guide : ____________________________
Name of Project Guide : ____________________________
Date : ____________________________
ACKNOWLEDGEMENT With Candor and Pleasure I take opportunity to express my sincere thanks and obligation to my esteemed
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21. Strategy and Structure of Tata Motors
Introduction As we all know, strategy and structure is one of the most fundamental and significant part of an organization. Strategy and structure is
come up by planning process during processes of management in organization, therefore, it is not possible to ignore how well an organization in
determining its mission and goal, planning appropriate strategies and structures of organization and implementing these strategies. Strategy is the direct
result of decision making and structure is the indirect result. Nevertheless, both strategy and structure is the result of decision making by managers
through analyzing the organization and market, segmenting markets, selecting market, positioning themselves and using resources to implement the ...
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Many companies ignore these markets because they may think it is difficult to gain a lot profit from these markets, so Tata Motors decided to target
these markets and provided low price cars that customers can afford. Weaknesses: The weaknesses of Tata Motors are mainly too many competitors
form domestic and foreign: Domestic competitors: Because of the barriers to entry Indian automobiles markets by government policy, there are mainly
three major competitors: The first one is "Maruti Suzuki", which is controlled by Japanese company Suzuki and is the largest passenger car segment in
India. The second one is "Mahindra and Mahindra", which is targeting Multi–Utility Vehicle Sector (MUVs) market. MUVs are the cars that are larger
than passenger cars and also can be used in transportation, and Mahindra is the market leader in MUVs market who stands for about 50% market
shares. The third competitor is "Hindustan Motors", which is targeting passenger cars, trucks and other commercial vehicles. Even though Hindustan
Motors is the smallest among above four companies, because of its ownership of famous family, the Birla Group, Hindustan has potential to follow up.
(Richard, L, 2009) Name of Competitors Targeting Market Maruti Suzuki passenger car Mahindra Multi–Utility Vehicle Sector (MUVs) Hindustan
Motors passenger cars, trucks and other commercial vehicles Foreign competitors Even though Tata Group has been the leader in auto industry in India
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22. One India Ceo and His Core Values
Mr. Natarajan Chandrasekaran CEO & MD Tata Consultancy services (TCS) Mr. Natarajan Chandrasekaran ('Mr. Chandra') is the Chief Executive
Officer and Managing Director of Tata Consultancy Services (TCS), a leading global IT solution and consulting firm, and a member of its Board of
Directors. He was elevated to the role of Chief Executive in October 2009 after serving as the Chief Operating Officer since 2007. With revenues of
$15.5 billion in 2014–15, TCS is among the fastest growing IT services companies globally with a compounded annual growth rate of 26 per cent over
the last three years. The market capitalization of the company crossed USD 80 billion during 2014–15, making TCS the most valuable company in
India. With over ... Show more content on Helpwriting.net ...
He has also received the Medal of the City of Amsterdam – FransBanninckCoqc – in recognition of his endeavor to promote trade and economic
relations between Amsterdam and India. Mr. Chandra has spent his career in TCS, joining the company in 1987 after completing Masters in Computer
Applications from Regional Engineering College, Trichy, Tamil Nadu. Beyond office, Mr. Chandra is an avid photographer, music aficionado and a
passionate long–distance runner who has completed marathons in Amsterdam, Boston, Chicago Berlin, Mumbai, New York, Prague, Stockholm,
Salzburg and Tokyo. Core values possessed by Mr. Chandra: 1. Loyalty: Mr. Chnadra after finishing his studies joined TCS in 1987 and he is still
working with the same company it shows his loyalty towards TCS. Now a days very few employee start and end their career with the same company its
very rare to see such employees. 2. Motivated to Grow & Learn: Mr. Chandra never attende any management school or read much of management
literature but still he was appointed on managerial posts. What does it indicates? It indicated he learn from his experience from the people around him
and situations he experiences. This is driven by desire to grow and learn at every stage of life and career. 3. Strong Self – Confidence: The self–
confident person does what he/she feels is right and is willing to take risks. Mr. Chandra does the same in TCS he is not afraid of bringing change in the
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23. Global Crisis
Global crisis occurs due to financial crisis and economic crisis. These are nothing but risk that could threaten humankind as a whole or even cause the
end of planet Earth. A financial crisis is a situation where money demand quickly rises relative to money supply. A stock market crash is an example for
this. Whereas economic crisis refers to the economic down of countries all over the world. They are going down in –ve zone. Global economy has
become a hot topic for international forums. It believed that the value of IT off shore consists of better process management of operational skillfulness.
So, they should put effort in developing technology platforms to make business more efficient. The Major concern in India ... Show more content on
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Technology upgradation, investment in R&D, foreign collaborations, quality standards, and | | | |focus on employee skill development and quality norms
have emerged as the significant strategies to enhance | | | |global competitiveness. | In the face of intensified global competition and liberalised trade,
productivity has emerged as a key indicator of successful restructuring and upgrading by firms and industries. Traditionally, productivity growth has
been regarded as one of the main sources of income growth, along with the factors such as capital accumulation and the deepening of human capital
development. Over the past two decades, liberalisation has become an important part of many countries' development strategies. The present study
analyses the review of earlier studies on productivity IT sector & outsourcing: Limited impact Nasscom: The global financial meltdown following the
collapse of US investment banks will have limited impact on the Indian IT sector in the short and medium terms, but poses a challenge in the long term.
Growth will happen but at 22–23 percent it will be lower than in the last two–three years when the booming IT industry posted a CGPA (cumulative
growth per annum) of 31
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24. Analytics Is The Discovery, Interpretation, And...
Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded
information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.
Analytics often favours data visualization to communicate insight. Organizations may apply analytics to business data to describe, predict, and improve
business performance. Specifically, areas within analytics include analytics, prescriptive, enterprise decision management, retail analytics, store
assortment and stock–keeping unit optimization, marketing optimization and marketing mix modelling, web analytics, sales force sizing and
optimization, price and promotion modelling, predictive science, credit risk analysis, and fraud analytics. [1]
The importance of analytics
Analytics is a quantitative fact– and data–based approach to decision making with an emphasis on prediction and optimization. Historically, when
organizations have used business intelligence [BI], they have focused more on reporting, which is a backward–looking activity. Analytics lead you to
look forward and make predictions. Competing on analytics is building your strategy and the way you go to market around your analytical capabilities.
It 's not just using analytics, which has been going on for quite a long time, but instead giving them much more priority as a competitive resource than
they have
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25. Recommendations For A Efficient Recruitment Process
Recommendations for a efficient recruitment processes in TATA Outsourcing recruitment processes to an external agency has various demerits but if
recruitment process outsourcing (RPO) is carried out by a company 's subsidiary then the demerits in involving a third party agency can be overcome
and the merits in having an internal company owned recruitment team can be retained. If Tata Consultancy Services were to setup a subsidiary for
staffing similar to IBMs Kenexa, then it has to establish an agency that provides recruitment process outsourcing according to the following guidelines
in the UK (Hancock, 2012).
Steps for establishing a recruitment subsidiary: Fulfilling all formalities regarding paper work for the establishment of a ... Show more content on
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In order to mobilize the right applicants for the right jobs rigorous interviews and evaluation should be carried out. To conduct various processes
relating to checking the applicant's background and other assessments as preferred by the clients such as medical tests, drug tests etc. To keep a system
to track applicants in place in order to manage the whole procedure of recruitment.
Conditions to establish an agency in the United Kingdom
Terms for establishing employment business
In the matter of establishment of an employment it is essential to comply with certain terms for setting up such a business:
Those terms should cover: That the business is operated in the form of a recruitment business. The form of employment that the business is going to
find for the respective applicants The terms that will be attracted for placing the applicants by the business under a contract of service, apprenticeship or
a contract for service. A consideration of the remuneration that will be paid to the applicants for all work whether it has been reimbursed by the hirer or
not. The rate of pay or the minimum rate of pay that the business requires for the applicant. The interval of payment for the applicant. The tenure of the
notice that the applicant is required to fetch or he is going to receive for the assignments. The details regarding the holiday pay offered to the applicants
(Peppitt, 2011).
It will be the
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26. Sample Summary Of Sc And Stlc
An accomplished Senior QAAutomation Engineer specializing in Software methodologies (Automation and Manual) with detail–oriented, analytical,
and creative thinker with a passion for quality processes. Around 6 years of experience in the full lifecycle of both SDLC and STLC process including
requirements definition, prototyping, proof of concept, design, development, testing, and maintenance. Summary: Expert in testing web (Desktop and
Mobile) based enterprise applications using both Black Box, White Box and Back–end Web Service testing techniques. Expert in designing,
implementing and improving efficient and easy to maintain Selenium Automation Frameworks using strong programming and automation skills.
Proven ability in working with Agile ... Show more content on Helpwriting.net ...
¬ Improving the performance and scalability of the product by Identifying defects and reporting it through JIRA. ¬ Mentoring team interns. Salesforce
(Tata Consultancy Services Ltd) (May 2015 – Dec 2015) Senior Automation Engineer ♣ Co–architectured the Selenium testing framework for
Configure Price Quote (CPQ) product on top of the salesforce's generic framework (kumonium). ♣ Involved in testing and development of automation
for CPQ Product. ¬ Designed and developed new test classes with enough functionality coverage, white–box testing and configured Jenkin jobs for
daily executions. ¬ Involved in support of the product release and worked with developers in resolving the defects. ¬ Involved in working with
Business (Product Owners) and the Developers to get and understand the business requirements. Adobe (Tata Consultancy Services Ltd) (Jul 2013 –
May 2015) Automation Engineer ♣ Enhanced and optimized the existing selenium framework for Adobe E–commerce application. ¬ Identified
bottlenecks with debugging capability and developed logging framework to generate a log for individual Test case using TestNG listeners. ¬ Identified
bottle–necks in testing and Increased the Automation percentage from 30% to 80%. ¬ Maintain and update the framework to use selenium grid for
parallel execution along with dynamic inputs filters for executions. ¬ Automated verification and validation of email content; These changes resulted in
scaling the testing end to
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27. What I Learned At The Early World Of My Life
"Hard Work always deserves a Top Stand"
I believe that a top stand can be achieved only through the core values of hard work, determination and patience, which I learned at the early stages of
my life. Since childhood, I have been fascinated to explore the world of computers. My schooling at one the top most schools provided me enough
exposure to technological world very early in my life. This caught my eye and helped me choose and pursue my field of interest. For me motivation is
learning or getting influenced by others. I was motivated in early stages of life after facing lot of challenges, emerging victorious, and building my
goals.
My mother is an important person in my life. She is a Strong, disciplined and a super woman who has spent her life in her endeavor to become a
successful. Born in a middle class Indian family, she faced many challenges and overcame hurdles in life to achieve her goals. She followed her passion
towards education and goal of becoming a top most scale–1 officer in a bank. Her ability and focus developed the bank business resulted in substantial
growth and huge profits. She was a real inspiration and I followed her ideals in my life.
My first dream project that led me to a success in establishing my skills, is the Innovative club 'Igneous'. It was created in our college to motivate
students in developing strong communication and make them efficient. The first event was a success and established in trending similar cohesive clubs
in the college.
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28. Role And Financial Management Of Ratan Tata Company
Ratan Tata is an Indian representative, financial specialist, giver and executive emeritus of Tata Sons. He is a philanthropist and more than 65% of his
share is put resources into beneficent trust. During his tenure, the gatherings income grew totalling over $100 billion in 2011–2012. He was the
Chairman of Tata Sons from 1991 till his retirement on 28th December, 2012. He was executive manager of major Tata Companies , counting Tata
Motors,Tata Steels,Tata Consultancy Services, Tata Power, Tata Chemicals ,Tata Sky, Tata Salt and many more.
Ratan Tata was born on 28th December, 1937 in Surat, India to Naval Tata and Sooni. Naval Tata was the adopted son of Jamsetji Tata's younger son
Ratanji Tata. Jamsetji Tata was the one who founded Tata Group of Companies.Ratan Tata has a brother Jimmy and a step ... Show more content on
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He worked there as a blue collar employee till 1971 and after that he was promoted as the Director–In–Charge at the National Radio & Electronics
Company Limited. The company was having a rough financial phase at that time.Ratan Tata then suggested that NELCO should invest in developing
high technology products other than consumer electronics. At start JRD was not willing to do so as the financial performance of NELCO was really
low. He still followed Ratan's Suggestions and the company recovered all its losses .
Ratan Tata took control as Chairman of Tata Industries in 1981. Here, he was in charge of advancing new ventures in high–innovation organisations.
Later in 1991, he took over as the gathering Chairman from J.R.D Tata. It was then that he pushed out the old monitor and introduced youthful
supervisors. As far back as then, Ratan has been instrumental in reshaping the fortune of the Tata Group. It is simply because of his vision and true
exertion that today Tata Group holds the biggest business sector capitalisation than whatever other business house in the Indian Stock
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29. Stress Management
TOPIC AT A GLANCE
Topic Name: Managing Stress at Work
Managing an over worked and stressed human resource have become a challenging and ever difficult task for today 's managers. With a view to utilize
the available human resource thus minimizing costs and maximizing profits, today both managers and their subordinates have to coop with work related
stress. This stress if it goes to certain extent without being controlled can affect the person 's family/social life, health, performance etc and changes the
employee 's whole attitude towards work– frustrating, demotivating and frightening him/her which in the long run damages the organization and the
employee both.
This paper will briefly examine the various stress–management ... Show more content on Helpwriting.net ...
7. Career Development
a) Status conflicts
b) Obsolescence of skill
c) Mid–career stage
Consequences of Stress
1. On the Individual:
a. Physical Aliments e.g. headache, insomnia and heart problems
b. Mental e.g. anxiety, lack of clear thinking, loneliness
c. Behavioral e.g. excessive smoking, drinking, withdrawal from relationships
2. On the Organization:
Low productivity, poor quality, absenteeism, low job satisfaction, accident proneness and poor interpersonal communication.
Indian Methods of managing Stress
Indian philosophy consisting of Upanishadas, Vedanta, etc, is very helpful in winning stress. Dr. Satish Chandra Pandey (8m Journal, JIMS April–June
1997) has given some valid points on managing stress, some of which are as follows–
1. Develop training programs for executives and other staff members for their total personality development based on Indian values, so that they can
develop their own strategies for coping with their organizational environment/stressors.
2. Each organization must develop its own management philosophy based on Indian values and educate its employees about that philosophy to motivate
them for achieving excellence in different areas.
3. Organizations must know that reducing organizational stress is as important as motivating employees. Both the process is complementary to each
other: they are not replacements.
Stress Management Techniques
There are numerous techniques that experts recommend for relieving the
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30. Case Study On Tata Consultancy Services
About Tata Consultancy Services: The Tata group's core purpose is to improve the quality of life of the communities it serves globally, through long–
term stakeholder value creation.Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise headquartered in India, and comprises over 100
operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer
products and chemicals. Tata companies have operations in more than 100 countries across six continents, and export products and services to over 150
countries. The revenue of Tata companies, taken together, was $96.79 billion (around Rs527, 047 Crore) in 2012–13, with 62.7 percent of this coming
from businesses outside India. Tata companies employ over 540,000 people worldwide.Good corporate ... Show more content on Helpwriting.net ...
There are 32 publicly–listed Tata enterprises and they have a combined market capitalization of about $122.34 billion (as on May 22, 2014), and a
shareholder base of 3.9 million. Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power,
Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.Many Tata companies have achieved global
leadership in their businesses. For instance, Tata Communications is the world's largest wholesale voice carrier and Tata Motors is among the top five
commercial vehicle manufacturers in the world. Tata Steel is among the top 10 best steelmakers and TCS is amongst the top 10 global IT services
companies. Tata Global Beverages is the second–largest player in tea in the world and Tata Chemicals is the world's second–largest manufacturer of
soda ash. Employing a diverse workforce in their operations, Tata companies have made significant local investments in different
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31. Case Study Of Quinnox Company
Quinnox Inc. APRIL 11 TO PRESENT
Quinnox is a privately own, Chicago based Information Technology Provider focused on delivery
Services around application development & maintenance, testing, integration, mobility, cloud etc. across three verticals (Manufacturing, Retail and
BFSI).
Vice President – North America Sales April 13 – Present
Part of the Quinnox new business development team for positioning, pursuing and closing sustainable deals in the US market. Key responsibility
includes preparing and executing strategy for target market across Quinnox offerings, Manage/guide the business development campaign, work with
solution team to identify GTM strategy for Quinnox existing solution. Instrumental in acquiring 8 new ... Show more content on Helpwriting.net ...
This role includes defining revenue growth for the vertical globally through preparing strategy for new account acquisition, growing existing accounts,
building new solutions offerings, managing operations across for delivery excellence. Delivered business growth of 20% with minimum gross margin
of 40%. Significantly improved customer satisfaction through process improvement and people management. Turned around two dying accounts into
strategic accounts through building relationship at C– Level and delivering value.
TATA GROUP FEB 96 TO MARCH 11
Start with Tata Infotech (TIL) in the year 1996, which merged into TCS in the year 2006. Played various roles across geographies and verticals.
Established business units, markets and regions for products and services. Brief description of each role and achievement are listed below.
TATA CONSULTANCY SERVICES, London June 08 to March 11
Director – UK & Europe Operations, Media and Information Services –As a vertical head for Media and IS, managed growth of existing relationships
with 3 Client Managers; prepare strategy for new sales and customer acquisitions in the region with Client Acquisition team, responsible for analyst
briefing and operations across UK & Europe for the segment. Revenue growth recorded from GBP8M to GBP 25M in 3
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32. Tata Group Essay
This quote by Jamsetji Tata explains why the Tata group was so successful throughout history from a simple trading company to a global conglomerate
which makes more than makes more than US$ 103.27 billion (2014) and employs more than 580,000 people throughout the world.
The foundation of the future Tata Group was laid in 1868 by Jamsetji Tata through the establishment of a trading company in Bombay. This initial
investment was followed by the acquisition of a bankrupt oil mill in 1869 which, after being converted into a cotton mill, was sold to make profit and
enable him to undertake the first major industrial project of the Tata Group by setting up another cotton mill in 1874, the Empress mill (named after the
Empress of India, Queen Victoria). ... Show more content on Helpwriting.net ...
It would be under his leadership that his father's ideas would be realized essentially with the establishment of the conglomerates, Tata Steel (1907) and
Tata Power (1911). Both constitute the core of the present–day Tata group. Moreover, Sir Dorab Tata also contributed to helping India's educational
system grow by creating the Indian Institute of Science in Bangalore in 1911. This would become one of the first of many centers of research and
learning that would both support the Tata group and enhance its development. In addition, the Tata group is also characterized by the way they care for
their employees. A perfect example of this would be, when in 1912, Tata Steel introduced an eight–hour working day even though it was not statutory
in most industrialized nations. Under Sir Dorab Tata's management, the Tata group, which already possessed three cotton mills and a luxury hotel, now
also included the largest private sector steel company as well as three electric companies and one of India's main insurance companies, New India
Insurance Co Ltd in 1919 (the largest General Insurance Company in
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33. Tata Group : A Global Leader Player
The late Jamsetiji Tata who holds nearly 100 companies with 300 subsidiaries in 40 businesses founded Tata Group. Ratan Tata who is handling all the
main contracts and has been heavily investing to shape Tata Group into a global leader player. The groups comprise seven business segments
specifically: engineering, materials, communications and information technology, services, energy, consumer products and chemicals. Each company
and subsidiaries functions individually and are bound by Tata Sons and Tata industries where Ratan Tata and few others provide strategic vision,
governing the Tata brand and to contribute a share on big deal.
From the case study, several challenges are observed; Tata group will face with its widespread divergence ... Show more content on Helpwriting.net ...
Critical factors like overseeing the operations in international locations and with variations in the local regulations. Tata will faces problem in
understanding the country's background and the working nature of the country. (Luthan and Doh, 2009)
Ratan Tata strongly emphasize on corporate social responsibility, he exhausted substantial sum of money to grow Jamshedpur, the home based of Tata
Group and other rural–development projects. However, in the event of an economy slow–down, the Tata firm will have to weigh the importance and
decide whether to sustain its businesses or to fulfill this culture. Moreover, Tata already has a liability of $7.4 billion in its accounts.
As the case studies says, Ratan Tata is the chief steward handling all the main contracts himself and is vastly involved in the details of his businesses.
He is also the main decision maker for most of the Tata group's main contracts.
The fact that Ratan Tata is unmarried and doesn't have a children, it was even tougher of who to take over his positon, there wasn't a suitable candidate
to be the next successor. (Luthans and Doh, 2009)
With the acquirement of Corus Mills of $13 billion, it also means that Tata group is taking the debt of $7.4 billion and which in turn poses as a
challenge. And with Corus' high operational cost, it will wane the profit margin of Tata Steels.
The bidding of Jaguar and Land Rover will be a huge jump
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34. Case Study Of Tata Consultancy Services
The Company I carried my research on is Tata Consultancy Services limited located in India. Tata Consultancy Services (TCS) is a global leader in IT
services , digital and business solutions that partners with its clients to simplify , strengthen and transform their businesses. Furthermore, they ensure
the highest levels of certainty and satisfaction to their clients through a deeper –set commitment , comprehensive industry expertise and a global
network of innovation and delivering centers. Furthermore, Tata Consultancy Services has been recognized by Brand Finance as one of the big 4 Global
IT Services Brands.
Some couple of years ago, Tata Consultancy Services (TCS) was listed on the stock exchanges. But then it was not a force to ... Show more content on
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Coleman (2016). Aug 25, Tata Company Services Completes a decade of Wealth Creation. Retrieved from
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35. Corporate Social Responsibility, Sustainability, And...
Executive Summary: The following business report will examine some critical concepts which apply to all businesses small or large more specifically
to the company of Tata. This report will provide an in depth analysis and evaluation of the areas of corporate social responsibility, sustainability and
approaches to managing culture and diversity of employment practices of the company. The methods used to analyse these key areas comprise of the
textbook, a wide variety of articles, a quote and a youtube clip. Tata has been successful in the global world of business which helps other companies in
learning techniques to help their businesses go global. In addition to this the report will conclude by identifying three specific ideas that an individual
may consider implementing in the future as a manager.
Introduction: The following report will look at the company Tata which was founded in 1868 by Jamsetji Nusserwanji Tata. The purpose of this report
is to research, analyse and synthesise Tata's approach towards a range of key areas and present it as a written report. This report should include the
sections of corporate social responsibility, sustainability and employment practices. Furthermore, this report will outline three specific approaches an
individual may consider implementing in the future as a manager.
Corporate Social Responsibility: Tata focuses highly on corporate responsibility which enables the corporation to be successful at various levels.
Corporate social
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36. Peru Merger Strategy
TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia's bubbling construction economy. When presented with
the opportunity (financially the government policies made it easier) to gain access to the other markets, they later acquire CORUS which was an
established name in Europe, but were not cost effective in their operations (Tarun Khanna, Krishna G. Palepu and Richard J. Bullock, 2009). This
acquisition provided them the right synergy by combing the low cost upstream production in India with the high–tech research aspects of Corus and
areas like procurement, marketing, back office operations and R&D. This was also required due to the trends in world steel industry whereby there has
been a global ... Show more content on Helpwriting.net ...
They therefore had to transform itself into a high–margin global distributor of specialty teas and other healthy beverages and at the same time, looks
towards vertical disintegration. Therefore, in knowing the demands of the market and in its attempt to meet it, they therefore acquired Tetley which not
only was a brand with global appeal, but at the same time provided them access to the market in both the developed and emerging markets, thereby
reducing dependency on one geography. Through this acquisition they also gained technology to create unique products (i.e. herbal, flavoured tea)
which they could offer to the markets which they are already established (i.e. India, Middle East and Russia) and attain cost synergies through the
manufacturing of tea and distribution via the global supply chain approach. In its bid to further diversify their portfolio and transform into a beverage
company, they later acquired EBI which was sold 9 months later to earn them a profit of $600M. This was not due to the fact of a change in their
strategy, but similar to Indian Hotel, they would prefer to have a controlling stake in the company in–order to attain the full benefits of gaining the
technology of producing enhanced water and brand control which was lacking due to the fear of knowledge spill over. Overall their focus was on
growth rather
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37. Ipms Project Management
SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN
INTERNATIONAL BUSINESS
Development and Deployment of Project Management Application and Management Information System For Public Works Department Uttarakhand
AT
MBA–IB (2006–2008) Roll No. : A1802006276 (E25)
SUBMITTED BY: SACHIN GUPTA
Mr. Satish K. Tiwari Project Leader, Tata Consultancy Services Limited, Lucknow.
INDUSTRY GUIDE:
FACULTY GUIDE:
Prof. Ravi Prakash Assistant Professor, AIBS, Amity University, NOIDA.
AMITY UNIVERSITY – UTTAR PRADESH
AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA
TABLE OF CONTENTS
S. No. / Section
Section / Sub–section Executive Summary Certificate From Company Certificate Of Origin ... Show more content on Helpwriting.net ...
The department has been maintaining its records and progress data manually
4
since its very starting. Then after 2003–04, it started using computers at some of its offices to maintain the data as manual maintenance was going out
of order. But they were not using any customized solution (customized business software suit) for this purpose instead they were simply using
Microsoft Office for maintaining their data and information, wherein they were storing data but the processing was almost negligible because of limited
functionality of these applications. Since Tata Consultancy Services has already automated many of the government and non–government organizations
with the best of the customized functional solutions in the recent past, the first name that came in the minds of the management of the department was
of TCS. After the approval of project proposal against the UAPWD's RFP in the year 2005, TCS started its primary research for designing the system
blue–print for the customized solution. Although TCS has been a trusted name not only in IT solutions industry but also for the Uttarakhand
Government since it has developed its portal just recently but the kind of challenges that TCS faced during the development and deployment phase of
the project were stiff but has always been handled with due care and expertise by TCS. This customized solution development project has been titled as
the
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38. Data Mining Case Study
Indiana University Health – A Cerner data warehouse in 90 days – Case Study
http://www.healthcatalyst.com/success_stories/how–to–deliver–healthcare–EDW–in–90–days/?
utm_medium=cpc&utm_campaign=Data+Warehouse&utm_source=bing&utm_term=+data%20+warehousing%20+case%20+study&utm_content=35427
Name: Goutham Para
Provide brief but complete answers. One page maximum (print preview to make sure it does not exceed one–two pages).
Q1: Describe the original data warehouse designed for Indiana University Health and its limitations. Please describe the new data warehouse and the
differences between each?
The original data warehouse structured and designed for Indiana University Health is traditional enterprise data warehouse. They ... Show more content
on Helpwriting.net ...
Data warehouse has different concepts of data. Each concept is divided into a specific data mart. Data mart deals with specific concept of data, data
mart is considered as a subset of data warehouse. In Indiana University traditional data warehouse is unable to create large data storage. Further it
shows any errors and imposed rules on data. The early binding method is disadvantage. It process longer time to get enterprise data warehouse (EDW)
to initiate and running. We need to design our total EDW, from every business rule through outset. The late binding architecture is most flexible to bind
data to business rules in data modeling through processing. Health catalyst late binding is flexible and raw data is available in data warehouse. It
process result by 90 days and stores IU data without any errors.
Q3: While this case study supports a specific data warehouse product, please locate another case study from another data warehousing Software
Company and explain the data warehouse that was designed in that case study?
TCS Company provided a solution to one of its client for changing hardware and software to existing database presented in client's data warehouse for
reutilization. Client is leading global provider for offering communication services, it delivers solutions to multinational Companies and Indian
consumers (Tata consultancy). Company implemented a solution by replacing the existing hardware and software with TATA Company data warehouse
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39. Impact Of Near Zero Marginal Cost Approach On The Non...
The Impact of Near Zero Marginal Cost Approach in the Non–Qualified Benefits Insurance Market From the moment U.S. Corporations started to
remove liabilities associated with the existence of pension plans, the private sector has been in a struggle to find strategies to provide adequate funds for
retirement in compliance with IRS regulations, while being competitive in employee payouts. The Retirement market is a thriving market that has
grown at an average annual rate of 5.6% to total $9.2 trillion over the five years to 2014 (Goddard, 2014), despite its lack of dynamicity due to heavy
regulatory climate. The Benefits market in the U.S. is a complex arena defined largely by income levels: for those in the upper tiers, earning above
$254,188 (Seelig, n.d.) , Non–Qualified (NQ) Benefits and sophisticated financial strategies are the answer: levels of contribution can be high, but at a
high implementation cost. For the ones the lower end, usually under $116,042 (Seelig, n.d.)1, standard options such as 401(k) and IRAs are a cost–
effective way to keep their retirement assets covered. Nonetheless, even these low–end, "safe" harbors are being re–evaluated: due to recent economic
crisis, ability of retirees to tap into such funds is making them an unsafe vehicle to fulfill aging population needs (Siedle, 2013). However, the dilemma
comes for the middle market: individuals whose wealth is not enough to offset the cost of implementing leading–edge retirement vehicles, but at the
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