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Stumble Rocks


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Stumble Rocks was a presentation for the Northern Bloggers Meetup in the UK by Tim Nash.

Published in: Technology, Business
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Stumble Rocks

  1. 1. Stumble Rocks! Tim Nash – Warning this presentation contains language not suitable for minors or people with heart conditions
  2. 2. What is StumbleUpon? <ul><li>A Toolbar </li></ul><ul><li>A Website </li></ul><ul><li>A Game? </li></ul><ul><li>An Addiction </li></ul><ul><li>A Marketing Tool? </li></ul>
  3. 3. StumbleUpon Toolbar <ul><li>Stumble sites through it! </li></ul><ul><li>Thumb up or Down pages </li></ul><ul><li>Send people pages </li></ul><ul><li>Write Reviews </li></ul><ul><li>Report Sites </li></ul>
  4. 4. StumbleUpon as a search tool? <ul><li>Stumble through sites or tags </li></ul><ul><li>Stumble Reviews in search engines </li></ul><ul><li>Are these useful? </li></ul>
  5. 5. StumbleUpon website... <ul><li>Your Profile, Tag pages </li></ul><ul><li>Reviews without the toolbar </li></ul><ul><li>Pimp that profile </li></ul>
  6. 6. Addiction <ul><li>It's addictive </li></ul><ul><li>It's fast.... </li></ul><ul><li>Very fast </li></ul>
  7. 7. A Game or a Tool <ul><li>Purity vs practicality... </li></ul><ul><li>People are using StumbleUpon to find great content. </li></ul><ul><li>People use StumbleUpon because they are: </li></ul><ul><li>Bored </li></ul><ul><li>Addicted </li></ul><ul><li>Meant to be writing that report </li></ul><ul><li>Do trolls exist? </li></ul>
  8. 8. Do you trust a herd?
  9. 9. This aint going to be pretty...
  10. 11. But its not just sites...
  11. 12. Even Nokia falls foul....
  12. 13. Stumble Marketing <ul><li>Spam and you burn </li></ul><ul><li>StumbleUpon offers a legitimate marketing method. </li></ul><ul><li>Most “trolls” are pro members and do not see sponsored ads </li></ul><ul><li>Sponsored Ads give you much more information </li></ul><ul><li>Can you sell to Stumblers... Yes but you can't sell crap! </li></ul>
  13. 14. Hey Tim where's the stats....
  14. 15. On an average there are 250 referral per thumb up. But... 1 Thumb does not equal 250 visitors
  15. 16. For every 4 positive thumbs up is a negative thumbs down :( In terms of traffic thumbs down to up ratio is not 1:1
  16. 17. Females are 4x more Likely to vote a story up Twice as likely to review and have 1.6x more friends then males
  17. 18. A female avatar with skimpy clothes.... has on average 4x number of friends. Nearly all of these friends are males under 30
  18. 20. Someone thumbing down a page is more likely to comment... You probably won't like it!
  19. 21. There is some truth in the SEO spam complaints SEO and marketing pages in the Web Development tag were up by 30% on random stumbles between Jan-Aug 2008
  20. 22. From the Venture Skills Global Stumble Survey
  21. 23. When surveyed 74% of people asked would click on a “stumbled” link in a search engine in preference to a non stumbled link.
  22. 24. When surveyed 51% replied No to “Does StumbleUpon show Sponsored or paid pages?”
  23. 25. Of those using Twitter and StumbleUpon when asked “Do you twitter requests to stumble your site?” 82% said “yes” , 12% Said they did not have a site.
  24. 26. When asked “Is StumbleUpon addictive?” 89% said yes . When the question was modified to “Are you addicted to StumbleUpon” 91% said....
  25. 27. Yes