Shame On UX Launch Meet Up

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Shame On UX Launch Meet Up

  1. 1. Follow @ShameOnUX
  2. 2. Introductions  Who am I?  Well, who are you?  General Principles of User Experience  Easy to Like  Easy to Understand  Easy to UseFollow @ShameOnUX
  3. 3. The $300 Million Button  Simple to begin with: two fields, two buttons, and one link  "Im Not Here To Be In a Relationship"  Even repeat customers were pissed off’  Little changes make a BIG difference  The results:  purchases increased 45%  $15 million extra the first month.  First year, the site saw an additional $300,000,000. Source: User Interface Engineering. Ref: http://www.uie.com/articles/three_hund_million_buttonFollow @ShameOnUX
  4. 4. Show me this crazy form… Email Address: Password: Login Register Forgot password?Follow @ShameOnUX
  5. 5. And the change to the form… Email Address: Password: Login Continue Forgot password?Follow @ShameOnUX
  6. 6. We Don’t Make Optimum Choices  We Satisfice  We think humans will choose the best option  In Reality – we choose the first reasonable option  No penalty for being wrong Source: Don’t Make Me Think, Steve Krug (2005) Ref: http://www.sensible.com/chapter.htmlFollow @ShameOnUX
  7. 7. Google is simple right?  Search behaviors are predictable  4 out of 5 top search terms are exact match brand keywords less the “.com” Source: Online Search Engine Trends, Hitwise (an Experian Company) Ref: http://www.experian.com/hitwise/online-trends-search-engine.htmlFollow @ShameOnUX
  8. 8. No Onto The Shame Cases!  How this works…  We look at a screen capture of a broken or failed experience  We align around what’s shamefully wrong  We discuss where the experience went wrong, and what could have been done to save it.  You all become expert user experience analystsFollow @ShameOnUX
  9. 9. Shame Case 1: Delta Airlines Submitted by: Chase (Thanks Chase!)Follow @ShameOnUX
  10. 10. Shame Case 2: FacebookFollow @ShameOnUX
  11. 11. Shame Case 3: ConfirmItFollow @ShameOnUX
  12. 12. Shame Case 4a: GetResponseFollow @ShameOnUX
  13. 13. Shame Case 4b: GetResponseFollow @ShameOnUX
  14. 14. Shame Case 5: World Golf TourFollow @ShameOnUX
  15. 15. Shame Case 6a: American AirlinesFollow @ShameOnUX
  16. 16. Shame Case 6b: American AirlinesFollow @ShameOnUX
  17. 17. Shame Case 7: Strategic WebsitesFollow @ShameOnUX
  18. 18. Shame Case 8: Error MessagesFollow @ShameOnUX
  19. 19. Fin!Follow @ShameOnUXVisit ShameOnUX.com

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