Lessons From the Dark Side

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Kris Roadrucks "Lessons From The Dark Side" presentation @ Distilled's NOLA Link Building Seminar - March 25, 2011

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Lessons From the Dark Side

  1. 1. Click2Rank<br />Kris Roadruck – March 2011<br />Lessons From The Dark Side<br />
  2. 2. Presentation Primer:<br />Little Apologies <br />&<br />Big Disclaimers<br />
  3. 3. =/<br />
  4. 4.
  5. 5. +<br />+<br />
  6. 6. ><br />
  7. 7. Disclaimer [Important!]<br />Other Panelists Don’t Endorse Greyhat Tactics<br />Please Direct any Hate-Mail at Me ;-)<br />
  8. 8. Lies. Dirty, Dirty, Lies.<br />Presented for entertainment purposes only<br />All characters are fictional<br />Any resemblance to real people or engines are completely coincidental<br />Don’t try any of these very effective tactics at home<br />
  9. 9.
  10. 10. A Word on Twitter<br />
  11. 11. I’m Serious.<br />psssst… seriously.<br />
  12. 12. Science Requires Experimentation<br />
  13. 13. Don’t Junk Up The Web<br />
  14. 14. Defense is Worth The $$<br />><br />
  15. 15. Where to Get Content<br />
  16. 16. LinkSoup<br />Ingredients That Move The Needle<br />
  17. 17.
  18. 18. Trust & Authority<br />
  19. 19. Page Segmentation<br />
  20. 20. IP Diversity<br />
  21. 21. Anchor<br />
  22. 22. Niche Relevance<br />
  23. 23. Juice<br />
  24. 24. Thanks Captain Obvious<br />
  25. 25. Metrics are Cumulative<br />
  26. 26. Click2Rank<br />Kris Roadruck – March 2011<br />How To Make Links &Influence S.E.R.P.s<br />
  27. 27. Lets Go Shopping!<br />
  28. 28. A Few old Friends<br />Free Blogs<br />Web 2.0 Sites<br />Article Directories<br />RSS Directories<br />Web Directories (yes seriously)<br />Social Bookmarking Sites<br />Video Sites<br />
  29. 29. Save Time When Possible<br />
  30. 30. A Few New Friends<br />
  31. 31. CAAAAAAKE!!!!<br />
  32. 32. PageRank is Dead (LOL!)<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  33. 33. Wait a sec…<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  34. 34. You Can’t Be Serious!<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  35. 35. A Little Help From a Friend<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  36. 36. SERP SORT<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  37. 37. Yoink!<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  38. 38. Click2Rank<br />Kris Roadruck – March 2011<br />Watch Your Back (Links)<br />
  39. 39. Tunnel Vision Blues<br />
  40. 40. Think Bigger.<br />
  41. 41. Mini-Nets<br />
  42. 42. Numbers Are in Your Favor<br />Microsoft Can’t Beat Piracy<br />Think Algo Not Manual Review<br />Learn From Self Cannibalizing Groups<br />WWGD?<br />
  43. 43. Click2Rank<br />Kris Roadruck – March 2011<br />Go Big or Go Home<br />
  44. 44. Creating Super-Links<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  45. 45. Fast Site Formula<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  46. 46. Build-Out Checklist<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  47. 47. Example:<br />SECRET SAUCE REMOVED. <br />For Attendees Only.<br />
  48. 48. Mass Hosting Options<br />http://www.aseohosting.com/<br />http://www.seowebhosting.net<br />http://www.Biggest-Hosting.com/<br />http://www.seohosting.com/ (Hostgator)<br />DON’T USE:<br />http://www.hostseo.org<br />
  49. 49. Multiply Your Efforts.<br />
  50. 50.
  51. 51.
  52. 52. Remember Me?<br />
  53. 53. Q&A<br />EMAIL: kris@click2rank.com<br />TWITTER: Twitter.com/KrisRoadruck<br />LINKS FROM PRESENTATION:<br />www.click2rank.com/linklove (not yet live)<br />We’re Hiring!<br />

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