Facebook marketing involves creating a Facebook page for a business and posting engaging content to promote brand awareness and drive customers. The best times to post on Facebook are weekdays from 12-3pm and weekends from 12-1pm. Advertising a page can help reach a wider audience. Using Facebook apps, contests and engaging with other social media can help increase likes and followers over time. Tools like Canva, EdgeRanker and LikeAlyzer can help optimize Facebook posts and pages.