Have you ever wondered if you are charging enough for your services? Have you debated whether to charge by the hour or by project? In "Pricing EE for Success", we'll discuss the pros and cons of billing strategies, explore methods for coming up with an appropriate rate, talk about how to increase your prices without alienating your clients, and much more.

1. Pricing EE
for Success
Ryan Battles

2. Ryan Battles
• Owner of Jovia Web Studio
• Cofounded Director-eeBoard)
(EE Community Site & Job
• Cofounded Harpoon Freelancers)
(Financial Planning App for

3. Questions Answered
• How do others price their services?
• How much should I be charging?
• How do I raise my rates?

4. Takeaways
• How to position yourself for success
• How others are pricing their services
• The average income of an EE developer
• How your prices affect how clients see you

5. Imagination Time

6. •
•
•
•
•
Design a website
•
•
•
•
•
Landing Page Tool
Marked up Responsively
E-commerce
Blog
Control Panel for Multiple
Authors
Responsive Image Gallery
Image Editing Tools
Progressive Image Loading
Tie in a CDN
•
•
•
•
•
•
•
•
Tie in Dropbox
•
Password-protected site
areas
Social Network Sharing
Auto-Tweets
Facebook Page Integration
Google Analytics Setup
Disqus Commenting Engine
Google Maps
Form Builder that submits
to Google Docs or
Mailchimp

7. 8
$
/mo

8. The key to success is to form
A Business Partnership

9. Pricing Strategies
• Flat Project Fee
• Flat Value Fee
• Hourly × Total Hours
• Hourly × Range of Hours

10. Pricing Strategies for ExpressionEngine Builds
Flat Fee
Total Hours
Range of Hours
45%
19%
34%
Combo 2%
A survey of 100 #eecms followers on Twitter

11. What About Addons?

12. How do you pass on the cost for Addons?
Don't mention them
43%
Mention & absorb cost
29%
Mention & itemize cost
Client purchase directly
34%
18%
A survey of 100 #eecms followers on Twitter

13. How do you handle Add-on license purchases?
Client purchase directly
24%
Keep in my name
Transfer license
67%
22%
Other 3%
A survey of 100 #eecms followers on Twitter

14. How do you handle ExpressionEngine license purchases?
Client purchase directly
29%
Keep in my name
Transfer license
63%
28%
Other 2%
A survey of 100 #eecms followers on Twitter

15. What is the climate of
charging for EE services?

16. Personal Annual Income
$0 - $24K
$50K - $74K
$100K - $124K
$150K - $174K
A survey of 100 #eecms followers on Twitter
$200K +

17. Story

18. Raising Rates

19. Recurring Income

20. Run your business
like a business.

21. Thank You!
ryanbattles.com/pricing-ee
@harpoonapp