2. Is DISCOURAGING YOU
FROM BUYING A SUSTAINABLE STRATEGY?

3. DON’T BUYWHAT YOU DON’T NEED

4. A DIFFERENT APPROACH:
CULTURE OF CONSUMPTION VS BUY LESS
OPEN INFORMATIONVS HIDDEN
ENVIRONMENTAL IMPACT DETAILS

5. R2 JACKET IMPACT
135L OF WATER = 45 PEOPLE DAILY NEEDS
9KG OF CO2 = x24 ITS WEIGHT
WHY TO REPLACE IT WHEN IS
EXCEPTIONALLY
DURABLE?
EVERYTHING WE MAKE COSTS THE PLANET MORE THAN IT GIVES BACK

6. RETHINK

7. RESULTS
SALES
UP TO NR
$600M
REVENUE
X 3 IN 5 YRS
MANIFIESTO
+25,000 PEOPLE
MOST INNOVATIVE
F.C.
TOP 5
WORN WEAR
RESALES
+15,000 PCS

8. WHAT’S NEXT?

9. J.Manuel Velázquez Balderas has a versatile background with broad experience in marketing and business
development. He brings forth a “think different” approach thanks to the skills gained in other positions of the value
chain, as well as an entrepreneurial spirit, relations building skills and international exposure.
He is a professional with strong work ethic and sound business acumen, fully identified with the values of integrity,
respect, collaboration, innovation and effectiveness.
He earned a bachelor degree in Business Management from the University of Derby and a Master in Business
Administration from ESIC. He has been involved in different industries such as Air Cargo, Agro Food, Horeca or
Education. He speaks English, French and Spanish.
http://ch.linkedin.com/in/josemanuelvelazquezbalderas/ velabal@hotmail.com +41 786456111