Marketing & Business Development Dilemmas

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Leonardo da Vinci said: ‘Simplicity is the ultimate sophistication’ However, in today’s complex business world, could we say that Simplicity is a key concept of our strategy or rather something of the past?

Marketing

J. Manuel Velázquez Balderas ch.linkedin.com/in/josemanuelvelazquezbalderas/
Simplicity
is the ultimate form of
sophistication
Leonardo Da Vinci
In today`s complex business world, is Simplicity a concept of the past?
Marketing & Business Development Dilemmas

CV Marketing & Business Development J.Manuel Velazquez Balderas

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Looking after the basics. Marketing and Business Development Dilemmas

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IS DISCOURAGING YOU FROM BUYING A SUSTAINABLE STRATEGY?

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Will Big Data replace Human Decisions? Big Data has permeated every industry. There’s no denying it. From the way our food is grown to scoring the perfect airline seat, someone somewhere has strung together an algorithm that calculates efficiencies to get us closer to what we want. ..but is still human-decision continuing to dominate the game? Remember that fantastic movie Moneyball starring Brad Pitt? The 2011 film based on Michael Lewis’ book told the story of the Oakland Athletics’ pioneering use of scientific principles and maths to win at baseball. Both the book and film spurred a fair bit of speculation about whether sports managers could eventually be ousted by Big Data and technology. Now almost every big sports team has someone doing the analytics and feeding into strategy for that competitive edge. In the lead-up to the preparation for the 2011 World Cup All Blacks’ assistant coach Wayne Smith and statistician Alistair Rogers uncovered a bunch of fine details about how to deploy their players from diving into data. I’ll admit that even though I’d like the winning streak of my favorite teams to be more predictable, sport itself would be terribly boring if it were reduced to numbers. Human-decision continues to dominate the game, as Tomas Chamorro-Premuzic explains in a recent article on The Guardian. First, data will only give you the numbers. Interpretation of those numbers requires intuition; intuition that only humans have as a result of expertise and experience. Data can help refine our intuition, but on its own it remains trivial. Second, humans have emotions. A coach can provide leadership, empathy and recognition, and can make athletes want to run faster and jump higher. Data can’t lead. It can help diagnose problems, but it can’t fix them. It certainly can’t make you want to fix them. Finally, humans are charmingly unpredictable. Data can help us make better predictions, but it will not make humans more predictable than they already are. Unpredictability makes sports exciting. It’s the thrill of it. Source: KR Connect, Blog of Kevin Roberts, CEO Saatchi&Saatchi

Marketing & Business Development Dilemmas

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Marketing y redes sociales ¿al rescate de nuestra empresa?

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Manuel has been involved in different industries such as Air Cargo, Agro Food, Hospitality or Education. He speaks English, French and Spanish and he has designed and executed marketing &business development plans for different sectors, markets and economic contexts. He brings on an entrepreneurial spirit, relation building skills and international exposure. He is a professional with strong work ethic and sound business acumen, fully identified with the values of integrity, respect, collaboration, innovation and effectiveness. He earned a bachelor degree in Business Management from the University of Derby and a Master in Business Administration from ESIC. At present he is taking the Sports Marketing Specialist Program at SAWI Lausanne.

CV Marketing & Business Development Sport Industry J.Manuel Velazquez Balderas

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PROGRAMA I JORNADAS GASTRONOMICAS DE LA CEREZA. GUEJAR SIERRA. JULIO 2011

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