Event: "How to Crowd Power Your Company" (During Internet Week Denmark in Århus, 2015)

1. CROWDEDHow to create, launch, and grow a business.
A Startups.co presentation spoken by @ryanarutan

2. NEW WORLD
RULES

3. NEW Opportunities NEW Challenges

4. CONSUMERS
PEOPLE are empowered.

5. POWER
What once was theirs – is now yours.

7. GIMME![gim-ee] (n) Pronunciation Spelling. Give me.

8. Wait…

9. Fred

10. You probably know him.
(?)

11. AILURE
Massive

12. Environment?

13. Resources?

14. Objectives?

15. Success?

16. 0+0+0+0=0(Duh).

17. This is Fred.

18. PLEASE…
Understand the environment
Plan according to your resources
Define objectives
Understand success

19. Starting a business is
HARD

20. 50,000,000

21. 6,000,000

22. Really
HARD.

23. BUTreasonably
so…

24. 1,500 Days
$120,000 Dollars

25. Yummmm…(?)

26. 1,500 Days
$120,000 Dollars

27. A $45,000 a year job.

28. so…

29. Starting a business is
HARD(Again).

30. 4‫أربع‬ ‫ד‬四 肆

31. WHO ARE WE?

32. 24,000,000
Annual Visitors

33. 12,000,000
Backers/Followers

34. 600,000
STARTUPS

35. 15,000
Startup
Registrations/Mont
h

36. $150,000,000
Raised in Startup Funding

37. ROADBLOCK

38. Simple
NOTSingular

39. The very next step.

40. Watch
Your
Step

42. 5 STAGES
1 2 3 4 5

43. IDEATION.

44. VALIDATION.

45. TRACTION.

46. FUNDING.

47. SOURCING.
(Growth)

48. IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.

49. Secret:
The POWER
is in the
PURPOSE

50. IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.

51. How
YOU
see it.

52. How the
WORLD
most likely
sees it.

53. Do NOT let perspective get in the way of vision.
#SOMERELEVANTHASHTAG

54. A few ways to validate.

55. FORUMS

56. LANDING PAGES

57. CROWDFUNDING
(Hint: It’s not about the money)

58. Validation with Purpose:
The Story of the Staples Contest

59. 63KPeople helped select
FOURStartups for Staples to fund

61. IDEATION.
VALIDATION.
TRACTION.
FUNDING.
SOURCING.

62. B.Y.O.C

65. A few ways to:
GAIN TRACTION

66. LANDING PAGES

67. MEDIA

68. RENTED LAND

69. CROWDFUNDING
as a signal.

70. The
PROBLEM

72. FUNDING.

73. SHAPES
&SiZeS

74. Let the punishment fit the
CRIME.

75. Their little steps.
Your vision.
BIG

76. Funding with
PURPOSE:
The story of BodBot

77. things to consider…(Key)

78. Do not let perspective get in the way of vision.
Your own perception can become a leash.

79. GIVE Purpose. Get Power.
(Replace consumers with contributors.)

80. The Crowd is not inherently good.
It’s power can make you – but it can also break you.

81. The Crowd is not the
ONLY WAY.
Leverage the power of the crowd to enter
traditional consumer channels.

82. We’re all in this
TOGETHER.

83. I want to help.
clarity.fm/ryanrutan/
ryan@startups.co
@ryanarutan