1. SHAILA ENTERPRISES
CONTENTS
SL NO. PARTICULARS PAGE NO.
1 BUSINESS OVERVIEW 2
2 PRODUCTS AND SERVICES 3
3 MARKETING STRATEGY 4-5
4 OPERATIONAL PLAN 6
5 FINANCIAL PLAN 7-10
6 DESCRIPTION OF STOCK 11-24
7 CONCLUSION 25
ISBR 1

2. SHAILA ENTERPRISES
EXECUTIVE SUMMARY
This report is about business plan of “SHAILA ENTERPRISES”
This business deals with stationery and printing.
It is a sole proprietorship business.
The initial capital of the business is Rs. 500000.
This business mainly deals with stationery and printing.
The place of the business is Electronic City.
The main products of the business are books, pens, etc.
The target customers of this business are management students.
The business has planned to install special copier which consists copier, printer, and
scanner and it is inexpensive.
The report also includes the projected Income Statement and Cash Flow Statement.
It also includes list of the stock which the business will be planning to buy.
This report consists the questionnaire through which I could collect the information of
this line of business.
ISBR 2

3. SHAILA ENTERPRISES
1. BUSINESS OVERVIEW
This business deals with stationery items. Where it sells different stationary items like note
book, pen, files etc. Along with these products the business also deals with print outs,
photocopy, spiral binding etc.
Mission statement: the first and foremost aim of the company is customer satisfaction. It
wants to provide a good service to the customers. In addition to the above aim it wants to earn
a good amount of profit.
Goals and objectives: the business has planned to earn a good amount of profit and with the
help of this profit it has planned to expand the business both in terms of stock of the products
and outlets.
Business philosophy: as the mission statement says customer satisfaction is very important. If
the customer is satisfied, automatically, he will visit the shop regularly and helps to improve
the business
The target customers of this business is the college students as the location of the business is
near the college vicinity.In addition to that there are many companies and government offices.
Since the location of business near by the college vicinity, the demand for the stationery
products will be very high. I have planned to offer the products at reasonable price along with
attractive discounts which may help me to create demand.
Legal form of ownership: it is a sole trading concern. This is a very small business which can
be managed by single person. So I thought its best to choose sole proprietorship.
ISBR 3

4. SHAILA ENTERPRISES
2. PRODUCTS AND SERVICES
Stationery business deals with many products like note books, where both ruled and not ruled
books are available, different brands of pens and pencils are available. The list runs on and on.
So the detailed list of the product is given at the end of the report.
Along with the stationery products, the business also does printings, photocopies and spiral
binding.
I have installed a new type of copier machine which is very inexpensive compare to other
photocopier machine. The single machine does three works of three different machines i.e.
printing, photocopy and scanning. The one more advantage of this machine is that the machine
consists USB port which helps to insert portable devices like pen drive and we can directly
take the print out of the material which is in the pen drive. This feature of the machine saves a
lot of time and energy.
Due to this reason I can get more customers which will lead to more profit.
ISBR 4

5. SHAILA ENTERPRISES
3. MARKETING PLAN
Since the location of business is near the educational institutions the market is very strong. So
automatically the demands for the products are very high.
In order to promote the product I have planned to print the hand out and distribute to the
students and to the passer by. Through this the people will come to know the business. In
addition to that I have planned to put the banner which gives the detail of the business.
Market size: there are two colleges the strength of the colleges is around 400. Along with this
the non student customers are around 50 .So, the customers to our business are around 450.
Customers:
The target customers are students.
Age: The first segment is of students from 20 to 30 yrs.
The second segment is more than 30 yrs
Gender: both men and women
Location: Phase 1 of Electronic City
Income level: There is no limitation to the income level.
Competition:
There are two major competitors to this business. They are :
1. Kumkum Enterprises
Plot no. 9, shop no. 2, 1st main, 2nd cross, Phase 1, Electronic City.
2. A to Z Copy Centre
Plot no. 9, shop no.3, 1st main, 2nd cross, phase 1, Electronic City
Both are the major competitors. The first will compete both in stationery items and printing, whereas
second will compete only in printing.
Marketing strategy:
As the target customers are more, the demand more stationery items will be more.
First I will promote the product through introductory offers. I will offer high quality products at
reasonable price and I will also offer the goods at attractive discounts.
ISBR 5

6. SHAILA ENTERPRISES
Promotional budget:
As I have mentioned earlier I have planned to distribute hand outs and to put the banners near by the
shop.
The following are the expenses incurred on the promotion.
1. Hand outs: Rs. 5000
2. Banners :Rs. 10000
3. Posters : Rs. 5000
So, the total promotional expenditure is Rs. 20000 which is included in the establishment cost of the
business.
Proposed location:
I have planned to start my business at Phase 1 in Electronic City.
ISBR 6

7. SHAILA ENTERPRISES
4. OPERATIONAL PLAN:
Since the business is sole proprietorship there are no partners. In order to serve the customers
quickly I will hire one employee.
As it is a small business there will be no credit sale.
Initially I will order only one month’s product. After forecasting the sale I will alter the order plan
ISBR 7

8. SHAILA ENTERPRISES
5. FINANCIAL PLAN
The financial year of the business consists of 12 months.
The profit is calculated at the end of 12th month.
The initial capital of the business is Rs.500000. out of Rs. 500000; Rs.100000 is paid as the
advance to the owner for the place of business. The establishment cost includes the interior
decoration, license expense, insurance expense, cost of toners and advance paid.
Cost of toners –Rs.25000
Promotional expenses- Rs.20000
Interior decoration and license expense-Rs. 45000
Cost of Copier(Phaser 6110 MFP CPS)- Rs.66000
Cost of Computer-Rs.22000
Cost of Spiral Binding Machine - Rs.7500
Stock –Rs. 154745
OPENING BALANCE SHEET
LIABILITIES AMOUNT(Rs) ASSETS AMOUNT(Rs)
Capital 500000.00 Fixed Assets
Photocopy machine 60000.00
Spiral Binding Machine 7500.00
Computer 22000.00
Investments -
Current Assets
Stock 154745.00
Cash in hand 15755.00
Cash at bank 50000.00
Miscellaneous Expenditure
Establishment Costs 190000.00
500000.00 500000.00
NOTE: The description of stock is given in the following pages of the report
ISBR 8

9. SHAILA ENTERPRISES
PROJECTED INCOME STAEMENT FOR THREE YEARS
PARTICULARS 31-03-2012 31-03-2013 31-03-2014
AMOUNT (in AMOUNT(in AMOUNT (in
RS.) Rs) Rs.)
Sales 650000.00 750000.00 900000.00
Less: cost of goods sold* 505000.00 553000.00 655000.00
Gross profit 145000.00 197000.00 245000.00
Less: Rent paid 96000.00 102000.00 108000.00
Salary paid 6000.00 9000.00 12000.00
Power expenses 12000.00 13000.00 14000.00
Discount allowed 2000.00 3000.00 5000.00
Establishment cost written off* 19000.00 19000.00 19000.00
Depreciation*
-copier 3300.00 3135.00 2978.25
-computer 1100.00 1045.00 992.75
-spiral binding machine 375.00 356.25 338.44
5225.00 46463.75 82690.56
Add: Discount received 3000.00 5000.00 10000.00
8225.00 51463.75 92690.56
Tax paid* 5000.00 7500.00 7500.00
Net profit 3225.00 43963.75 85190.56
Note: * cost of goods sold= opening stock+ purchases-closing stock+carriage expenses
*Write off 1/10th of the establishment cost
* Tax is paid at VAT rate. The tax rate on stationery items is 5%
*Depreciation is charged at 5%.The depreciation is calculated on the basis of written
down value method.
ISBR 9

10. SHAILA ENTERPRISES
THE FOLLOWING TABLE SHOWS THE PROJECTED PROFIT OF
THE BUSINESS
YEAR NET PROFIT (AMOUNT IN
Rs)
2011-2012 3225.00
2012-2013 43963.75
2013-2014 85190.56
GRAPHICAL REPRESENTATION OF THE PROJECTED NET PROFIT
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
2011-2012 2012-2013 2013-2014
ISBR 10

11. SHAILA ENTERPRISES
PROJECTED CASH FLOW STATEMENT
PARTICULARS 2011-2012(Rs) 2012- 2013-2014(Rs.)
2013(Rs.)
Revenues excluding 653000.00 755000.00 910000.00
investment income
LESS: Operating 624000.00 684500.00 801500.00
expenses excluding non
cash expenses
Operating Profit before 29000.00 70500.00 108500.00
working capital changes
THE FOLLOWING TABLE SHOWS THE PROJECTED CASH FLOW
YEAR AMT (RS.)
2011-2012 29000.00
2012-2013 70500.00
2013-2014 108500.00
THIS IS THE GRAPHICAL REPRESENTATION OF THE PROJECTED
CASH FLOW
120000
100000
80000
60000
40000
20000
0
2011-2012 2012-2013 2013-2014
ISBR 11

12. SHAILA ENTERPRISES
6. DESCRIPTION OF STOCK
SL NO. NAME OF THE STOCK RATE(RS) QUANTITY AMOUNT(RS)
1. KEYBOARD:
I ball 300.00 2 600.00
Microsoft 200 425.00 2 850.00
LogitechMK200 450.00 2 900.00
2350.00
2. MOUSE:
Logitech (optical usb) 340.00 2 680.00
Microsoft( Optical usb) 350.00 2 700.00
1380.00
3 KEYBOARD AND
MOUSE: 730.00 2 1460.00
I ball 800.00 2 1600.00
Microsoft 600 700.00 2 1400.00
Logitech
4460.00
4 PENDRIVE:
TRASCEND
4 GB 280.00 2 560.00
8 GB 450.00 2 900.00
KINGSTON
4 GB 290.00 2 580.00
8 GB 480.00 2 960.00
HP
4 GB 310.00 2 620.00
8 GB 480.00 2 960.00
4580.00
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13. SHAILA ENTERPRISES
5. CALCULATORS:
Orpat(desk) 210.00 4 840.00
Orpat (pocket) 100.00 4 400.00
Casio 280.00 4 1120.00
Flair 200.00 4 800.00
3160.00
6. GUM AND PASTE
Camel 700 ml 90.00 5 450.00
Camel 150 ml 23.00 5 115.00
Camel 300 ml 47.00 5 235.00
Fevistick big 28.00 10 280.00
Fevistick small 18.00 10 180.00
1260.00
7 CUTTERS
Big 13.00 20 260.00
Small 6.00 20 120.00
380.00
8. DRAWING PINS:
Omega 6.00 30 180.00
180.00
9. EXAM PADS: 42.00 20 840.00
840.00
10. FAX ROLLS:
Mitsubushi(30 mtrs) 55.00 4 220.00
Panasonic(50 mtrs *2) 320.00 4 1280.00
1500.00
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14. SHAILA ENTERPRISES
11. FOLDERS
Box files 22.00 20 440.00
Box file(small) 20.00 20 400.00
Flat file 6.00 20 120.00
Tag file 8.00 20 160.00
Spring file 8.50 20 190.00
Apj folder 3230 35.00 20 700.00
60.00 10 600.00
Apj folder 2425
5.50 10 55.00
L type folder
20.00 20 400.00
Document folder(blue
7.50 20 150.00
file)
15.00 20 300.00
Scribbling pad(1*8
size)
Scribbling pad(1*4size)
3515.00
12. PAPERS:
Printer paper A3(JK) 230.00 5 1150.00
Printer paper A4(JK) 135.00 3 405.00
Ex-bond paper A4 210.00 3 630.00
Legal paper white(250 210.00 3 630.00
pages)
Legal paper white(75 160.00 2 320.00
gsm) 135.00 2 270.00
Legal paer green(75
gsm)
3405.00
13. ERASER:
Nataraj plasto eraser 1.00 50 50.00
Apsara Non dust 2.50 50 125.00
175.00
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15. SHAILA ENTERPRISES
14. STAMP PAD
Camel(blue) 42.00 10 420.00
157*96mm
Camel (red) 157*96mm 42.00 5 210.00
Camel 24.00 10 240.00
(blue)110*70mm
Camel (red) 110*70mm 24.00 5 120.00
990.00
15. STAPLER:
Kangaroo – model No. 100.00 10 1000.00
HP 45
Kangaroo-model No. 48.00 10 480.00
HD 100
Max stapler No.10 60.00 10 600.00
2080.00
16. STAPLER PIN :
Kangaroo model 9.50 10 95.00
no.24*6 9.50 10 95.00
Kangaroo model no.HP 5.25 10 52.50
100
Kangaroo model no. 32.00 10 320.00
HD 100 6.75 10 67.50
Kangaroo model no
23/13
Max stapler pin
630.00
17. TACHNI PIN:
Arjun 50 gm 9.00 10 90.00
T shaped 50 gms 48.00 5 240.00
330
ISBR 15

16. SHAILA ENTERPRISES
18. WHITE BOARD
MARKER: 22.00 10 220.00
Reynolds black 22.00 10 220.00
Reynolds blue 22.00 10 220.00
Reynolds green 22.00 10 220.00
Reynolds red
880.00
19. WHITENER :
Kores pen (big) 10 ml 35.00 10 350.00
Kores Pen (small) 5 ml 22.00 10 220.00
Kores Whitener bottle 22.50 10 225.00
795.00
20. SPIRAL PAD :
No.8- 40 leaves 30.00 10 300.00
No.8- 80 leaves 50.00 10 500.00
800.00
21. WRITING PAD :
Sundaram size – ¼ “- 6.00 20 120.00
40 leaves
Sundaram size – 1/8” - 9.00 20 180.00
40 leaves
300.00
22 STAMP PAD INK :
Camel blue 25 ml 12.50 10 125.00
Camel red 25 ml 12.50 10 125.00
250.00
23. NOTE BOOKS:
Classmate 100 pages 7.00 100 700.00
(ruled)
Classmate 100 pages 7.00 100 700.00
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17. SHAILA ENTERPRISES
Navneet 100
pages(ruled)
Navneet 100 8.00 100 800.00
pages(unruled) 800.00
Classmate 200 8.00 100
pages(ruled) 15.00 100 1500.00
Classmate 200
pages(unruled) 15.00 100 1500.00
Navneet 200
pages(ruled) 16.00 100 1600.00
Navneet 200 16.00 100 1600.00
pages(uruled)
9200.00
24. KING SIZE NOTE
BOOK: 15.00 100 1500.00
Classmate 100 pages
(ruled) 15.00 100 1500.00
Classmate 100 pages
(unruled) 16.00 100 1600.00
Navneet 100 1600.00
pages(ruled) 16.00 100
Navneet 100 20.00 100 2000.00
pages(unruled)
Classmate 200 20.00 100 2000.00
pages(ruled)
Classmate 200 21.00 100 2100.00
pages(unruled) 21.00 100 2100.00
Navneet 200
pages(ruled)
Navneet 200
pages(uruled)
14400.00
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18. SHAILA ENTERPRISES
25. LONG NOTE BOOK:
Classmate 100 pages 17.00 100 1700.00
(ruled)
Classmate 100 pages 17.00 100 1700.00
(unruled)
Navneet 100 19.00 100 1900.00
pages(ruled)
Navneet 100
pages(unruled) 19.00 100 1900.00
Classmate 200
pages(ruled) 30.00 100 3000.00
Classmate 200
pages(unruled) 30.00 100 3000.00
Navneet 200
30.00 100 3000.00
pages(ruled)
Navneet 200
30.00 100 3000.00
pages(uruled)
19200.00
26. PAPER CLIPS:
26 mm 12.00 10 120.00
30 mm 14.50 10 145.00
35mm 25.00 10 250.00
515.00
27 PENCIL:
Nataraj ( per pack) 18.00 10 180.00
Apsara platinum 28.00 10 280.00
Apsara gold 20.00 10 200.00
660.00
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19. SHAILA ENTERPRISES
28. BATTERY(CELL)
panasonic 6.50 10 65.00
29. STAPLER PIN
REMOVER : 68.00 10 680.00
kangaroo
680.00
30. SCALE :
plastic scale 8.00 30 240.00
metal scale 15.00 30 450.00
1140.00
31. RUBBER BANDS:
nylon rubber band 320.00
rubber band (big) (50 14.00 10 140.00
gms) 14.00 10 140.00
rubber band ( small)( 50
gms)
600.00
32. PLOTTER PAPER :
size A0 (90gsm) 450.00 10 4500.00
size A0+(90 gsm) 430.00 10 4300.00
size A1(90 gsm) 395.00 5 1975.00
size A2(90 gsm) 325.00 5 1625.00
size A3 (80 gsm) 210.00 5 1050.00
13450.00
33. POST IT PAD:
3M 2*3mm (100 28.00 10 280.00
leaves) 38.00 10 380.00
3M3*3mm(100 leaves) 49.00 10 490.00
3M 3*4mm(100 leaves)
1150.00
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20. SHAILA ENTERPRISES
34. TRACING PAPER
ROLL: 1000.00
A4 (50 mtr)
1000.00
35. SCISSOR:
Big(210 mm) 48.00 20 960.00
Small(165 mm) 35.00 20 700.00
1660.00
36. PENS:
Reynolds 040 pens ( 43.50 30 1305.00
blue ,black,red)
Reynolds 045 pens ( 55.00 30 1650.00
blue ,black,red)
Reynolds jetter pens 16.00 60 960.00
Luxor hitech pen 23.00 60 1380.00
Luxor V5 pen 35.00 60 2100.00
Luxor v7 pen 35.00 60 2100.00
50.00 60 3000.00
Uniball eye
7.00 150 1050.00
Cello gripper
6.00 150 900.00
Cello finegrip
7.00 150 1050.00
Cello maxima
6.00 150 900.00
Cello technotip
16395.00
37. REFILLS:
Reynolds 040 ( blue 4.00 100 400.00
,black,red)
Reynolds 045 ( blue 4.00 100 400.00
,black,red)
ISBR 20

21. SHAILA ENTERPRISES
Reynolds jetter 4.00 40 160.00
Luxor hitech 4.00 40 160.00
Luxor V5 10.00 40 400.00
Luxor v7 10.00 40 400.00
Uniball eye 10.00 40 400.00
Cello gripper 3.00 100 300.00
4.00 100 400.00
Cello finegrip
4.00 100 400.00
Cello maxima
4.00 100 400.00
Cello technotip
3820.00
38. PEN PENCIL:
Classmate 9.00 20 180.00
Camlin 9.00 20 180.00
others 8.00 20 160.00
520.00
39. LEAD BOX:
camlin 10.00 30 300.00
300.00
40. SKETCH PEN:
camlin 90.00 10 900.00
X brand 60.00 10 600.00
Y brand 50.00 10 500.00
2000.00
41. PAINT BRUSH:
camlin 100.00 20 2000.00
2000.00
42 CLOUR TUBE :
camlin 80.00 20 1600.00
1600.00
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22. SHAILA ENTERPRISES
43. POSTER COLOUR:
camlin 110.00 10 1100.00
44. COMPASS BOX:
camlin 80.00 10 800.00
omega 90.00 10 900.00
1700.00
45. CRAYONS:
camlin 30.00 10 300.00
X brand 40.00 10 400.00
Y brand 20.00 10 200.00
900.00
46. COLOUR PENCIL:
Nataraj 50.00 10 500.00
Camlin 40.00 10 400.00
900.00
47. COLOUR PAPER :
Craft paper(6 colour) 18.00 120 2160.00
2160.00
48. DRAWING SHEETS 6.60 50 462.00
462.00
49. PACKING TAPES:
Brown tape 1” 13.00 30 390.00
Brown tape 2” 22.00 30 660.00
Brown tape 3” 38.00 30 840.00
Cello tape ½” 6.50 40 260.00
Cello tape 3/4” 10.00 50 500.00
Cello tape 1” 15.00 50 750.00
3400.00
ISBR 22

23. SHAILA ENTERPRISES
50. COVERS:
10*4 white 40.00
9*4 white 35.00
10*8 kraft 75.00
10*12 kraft 90.00
11*12 kraft 120.00
16*12 kraft 125.00
280.00
10*8 cloth
350.00
10*12 cloth
450.00
15*12 cloth
550.00
16*12 cloth
900.00
16*18 cloth box type
3015.00
51. BLANK DVD:
Sony 190.00 2 380.00
Moser baer 200.00 2 400.00
verbatim 420.00 2 840.00
1620.00
52. BLANK CD:
Moser baer 315.00 2 630.00
Ambette pro cd 788.00 1 788.00
sony 850.00 1 850.00
2268.00
53. REWRITABLE CD:
Moser baer 265.00 2 530.00
Moser baer jewel case 345.00 2 690.00
1220.00
54. REWRITABLE DVD:
Moser baer 221.00 4 884.00
Verbatim dvd 194.00 4 776.00
1660.00
ISBR 23

24. SHAILA ENTERPRISES
55. SPIRAL WIRE 10.00 100 1000.00
56. CARBON PAPER:
Kores typewriting 105.00 5 525.00
carbon 105.00 5 525.00
Kores pencil carbon 26.00 10 260.00
Kores typewriting
ribbon carbon 53.00 10 530.00
Kores typewriting
ribbon carbon 18.00 10 180.00
Kores correcting fluid
2020.00
57. GIFT WRAPPER:
Plain 5.00 50 250.00
Coloured sheet 10.00 50 500.00
750.00
58. BIND SHEETS:
Plain sheets 15.00 50 750.00
Plastic coloured sheet 20.00 50 1000.00
1750.00
59. LABELS 15.00 100 1500.00
1500.00
60. CHARTS:
Small 3.00 100 300.00
Big 20.00 50 1000.00
1300.00
61. MAP:
India map 3.00 100 300.00
World map 3.00 50 150.00
450.00
62. GRAPH PAPER 4.00 100 400.00
400.00
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25. SHAILA ENTERPRISES
63. ATLAS: 100.00 10 1000.00
oxford
1000.00
64. DICTIONARY:
pocket dictionary 80.00 10 800.00
oxford 200.00 10 2000.00
2800.00
TOTAL AMOUNT OF 154745.00
STOCK
ISBR 25

26. SHAILA ENTERPRISES
CONCLUSION
The report is prepared with the help of different sources. As I have mentioned earlier this
report includes marketing plan as well as the financial plan. I could form these only on the
basis of information provided by the business men through the questionnaire and I am grateful
to those people. Thus, this is a business plan on sole proprietorship.
ISBR 26

27. SHAILA ENTERPRISES
INTERNATIONAL SCHOOL OF BUSINESS AND RESEARCH
CLASS PROJECT
1. NAME OF THE VENDOR:
2. NAME OF THE BUSINESS:
3. NATURE OF THE BUSINESS:
4. PLACE OF THE BUSINESS:
5. DATE OF COMMENCEMENT OF BUSINESS:
6. WHAT ARE THE GOALS OF YOUR BUSINESS?
7. WHAT ARE THE EXPENSES INCURRED WHILE SETTING UP THE BUSINESS?
8. WHAT ARE THE MAIN PRODUCTS OF THE BUSINESS?
9. HOW MUCH PROFIT DO YOU EARN FROM THIS BUSINESS?
10. WHAT ARE YOUR MARKETING STRATEGIES IN ORDER TO COMPETE WITH OTHER BUSINESS?
ISBR 27

28. SHAILA ENTERPRISES
11. WHAT ARE YOUR FUTURE PLANS?
PLACE: SIGNATURE
DATE:
ISBR 28