1. Writing a Business Plan
Cover Page
1. Aizu Denki
2. highway 48 Aizu-Wakamatsu,Japan
3. 0242-oo-xxxx
4. Group F
5. Logo (A professional, attractive logo can be used to dress up the cover
page)
6. Toho Bank

2. Executive Summary
A. Aizu Denki/ Internet shopping
B. We don't end.
C. Listen to Customer's opinion , and it makes it to a more comfortable shopping.
D. We get customer's credit and get assented to investors.
If you're obtaining a loan or equity your Executive Summary should also include:
A. Corporation.
B. It is one hundred million.
C. Personnel cost, cost of equipment and cost of stock
D. We will get hundred of million yen.

3. The Business: Description of the Business
1. Description of the Business
1. We will start online shop about home electric appliance.
2. Mail order of electrical appliances.
3. Our company caught the eye of many people and can get so many
orders at once.

4. The Business: Industry Analysis
B. Industry Analysis
Discuss the growth potential of the market and present statistics for the
industry. It is critical to identify the target market. Here are some
questions you should ask yourself.
Q: Is it a fad? A: Yes .
Q: Is it seasonal? A: Yes.
Q: Is it increasing or decreasing? A: Increasing is.
Q: Does it simply grow with the population? A: Yes.
Q: Is the market always there, always the same? A: Yes.
Q:What are the factors affecting the growth of the market, and of market
share?
A: We seek a more comfortable environment.
Q: Where are they located?
A: They are on web site.
Q: How large is the market?
A: It is worldwide
Q: What are their characteristics?
A: They can buy and sell on the net.
Q: What percentage of that market is the business' share?
A: thirty percent.
Q: Who are the potential customers for the business' product or service?
A: Old people are.

5. The Business: Vision Statement
C. Vision Statement
Prepare a brief vision statement describing where the business should be in
five years. This should not be confused with vision trigger.
First year: We create the basis.
Second year: We increase the base stock.
Third year: We are one trillion yen in sales.
Fourth year: We enters first section of the Tokyo Stock Exchange.
Fifth year: We are three trillion yen in sales.

6. Vision Trigger
4. Vision Trigger
A brief phrase that summarizes what the business wants to do. It is the
business commitment to customers.
The vision trigger will emphasize the premium quality of your
product/service as well as representing everything about the business
that will be good for your customers. The main vision trigger will be your
company's slogan.
When creating your slogan you need to be creative. Your slogan needs
to catch the attention of the consumers. It needs to be something that
is easy to remember and should deal with your product/service.
Remember this is what customers will think of first when they think of your
company. So take the appropriate time and planning when thinking of
your company's slogan.
Our company slogan:
First year: The power of dreams
Second year: Designing the future
Third year: Ideas for life
Fourth year: Your potential Our Passion
Fifth year: For life and the Earth

7. The Business: Mission Statement
E. Mission Statement
Mission statement is the road to the goal. Prepare a sentence or two that
describes each specific area of your proposed business such as: customer­
market, product­service, geographic area, business philosophy, concern for
public image.
Before writing your Mission Statement, look at other's to get a feel for what
you like and dislike. You want yours to be a direct reflection of your
company. You need to believe in it 100%. If you do not believe in your
statement, then it should not be your Mission Statement!
Your Mission Statement should include who you are, what you do, and why
you do it. Remember it is not your slogan or your entire business plan.
Your Mission Statement may never be final. It needs to be reviewed and if
necessary edited continuously.
Ensure that all employees have a copy of the Mission Statement and that
they understand what it means. Make sure that your employees can carry
out your Mission Statement.
Customer­market: All people
Product­service: We replace defective products. We repair their homes and
travel.
Geographic area: Worldwide
Business philosophy: Customer­first
Concern for public image: Promotion of Eco

8. The Business: Business Objectives
F. Business Objectives
Each business has different objectives. These should be stated in specific,
measurable and realistic terms as shown in the sample
Cash balance of $10,000 at the end of Year 1.
Owner draw of $500 per month in Year 1.

9. Business Operations: Marketing
1. Marketing
Marketing can be described using the basic marketing functions: product,
price, place and promotion
Product:
The commodity that I sell is small electrical appliances like the drier, the
music player, and the electronic dictionary, etc. A lot of kinds of electrical
appliances are prepared and it satisfies the guest's demand as much as
possible.
Price:
We examine the market price of the price that exists in the commodity. We
examine the price of other appliance dealers every day. We make it to the
price not reduced to other electric appliances stores.
Place:
Because it is the net sales, a lot of stores are unnecessary so much. The
place where the commodity is kept is necessary.
Promotion:
The advertisement of each commodity can be put on the homepage and the
site. Because it is net business, it makes efforts to the advertisement on the
net.

10. Business Operations: Competitive Analysis
2. Competitive Analysis
A lot of rivals exist in the electric appliances store.
Yamadadennki(http://www.yamada­denki.jp/index2.html).
Ke­zudennki(http://www.ksdenki.com/).
Bikkukamera(http://www.biccamera.com/). and,etc. These companies have results,
and are very strong. However, the commodity of these shops that has been treated is
abundant.
We are the net sales companies. It is different from the company that
enumerated it on. In our company, products mentioned on easily find in the
house, can be purchased. Our company makes this an advantage and fights
against other companies.

11. Business Operations: Legal Structure
C. Legal Structure:
Aizu Denki will be operated as a corporation owned by Y. C. Entrepreneur.

12. Business Operations: Management Expertise
4. Management Expertise
The owner, Y.C. Entrepreneur, has founded many successful Electronics stores
in the Fukushima city. The owner holds an undergraduate business degree and
an MBA from the School of Entrepreneurship,New York University, New York.
Y.C. Entrepreneur has also received a Diploma of Merit, New York.
Y.C. Entrepreneur's extensive business enterprises have used several reputable
New York City professionals who provide business services. The owner join a long
term yahoo company.
Although consulting income is not included in the financial projections of this
plan, Y. C. Entrepreneur usually consults five hours per week at $1500/hour plus
travel expenses; fee for a day's consulting is $2000 plus travel expenses.

13. Business Operations: Support Personnel
E. Support Personnel:
In preparing this section you should cover describe in general terms your personal
needs.
The business will operate using local New York City University, Programmer ,
Operator and university of Aizu students as its principal employees. The
majority of the employees will work part­time with a full­time manager. Student
employees will earn $7.00/hour.
As a motto,our company respond to customers faster, always responding to
customer feedback.

14. Introduction to Financial Planning
[Financial Objectives]
<Development of Financial Objectives:>
The following objectives are for the first three years of "Aizu denki":
1. Owner draw of $13,500 in Year 1.
2. Cash balance of $30,289 end of Year 1.
3. Owner draw of $14,000 in Year 2.
4. Cash balance of $18,500 end of Year 2.
5. Owner draw of $17,000 in Year 3.
6. Cash balance of $7,218 end of Year 3.
{Exhibit 2}
Monthly Living Expenses For “Aizu denki”
Regular Monthly Payments
House payments (including tax)) 1,750
Health, life and other insurance premiums 1,200
Miscellaneous 165
Loan payments 3,065
Household Expense
Telephone 100
Utilities 590
Miscellaneous 130
Total 820
Personal Expense
Clothing, cleaning, laundry, shoe repair 170
Medical and dental 70
Education and training 65
Spending allowance 310
Total 615

15. Food Expense
Food at home 270
Food away 295
Total 565
Total personal monthly cost of living expenses 5,065
Subtract monthly income from sources other than your business
4,065
Minimum monthly draw needed from your business
1,000
{Exhibit 3}
1 Sources of Cash
2 (Not Used)
3 Personal Funds 76,000
4 Loan Proceeds 76,000
5 Cash Receipts from Business (Net) 157,000
6 Total Sources 305,000
7 Uses of Cash
8 Equipment/Supplies 31,250
9 Vehicle Purchase/Lease 4,200
10 Fixtures 9,500
11 Security Deposits (Rent and Utility) 9,500
12 Signs 9,400
13 Leasehold Improvements 7,200
14 Cost of Goods Sold 54,280
15 Telephone and Utilities 4,200
16 Rent 21,540
17 Business License 2,700
18 Insurance 8,000
19 Office Supplies 4,000
20 Legal and Accounting 6,890
21 Advertising 9,400
22 Real Estate Taxes 4,000
23 Miscellaneous Expenses 7,000
24 Payroll 45,900
25 Payroll Taxes 9,180
26 Loan Payments (Principal and Interest) 14,000
27 Owner's Draw 14,000
28 Total Expenditures (Uses) 274,020
29 Cash balance 28,297
30 Total Uses 1,275,077
Net Cash Flow for the Year (Sources Minus Uses) 0

16. <Sources of Information>
· Data from trade associations, technical journals
An industry trade groupe, also known as trade association , is an organization founded and
funded by business that operate in a specific industry.
· SBA resources such as SCORE and SBDCs
http://www.sba.gov/
· Other persons in similar businesses
http://www.yamada-denki.jp/index2.html
· Real estate agents
http://www.homes.co.jp/
· Accountants and/or bookkeepers
http://www.hp.jicpa.or.jp/
· Major suppliers
http://www.yamada-denki.jp/index2.html
· Robert Morris Associates, Dun and Bradstreet
Nothing
· Personal experience
Nothing
· Links in this web site
http://www.yamada-denki.jp/index2.html

17. <Accounting System>
1.Create a "Chart of Accounts." You will use these account labels when you create
your cash flow projections. The "chart" will require more labels if you sell inventory
rather than just provide services. The "chart" will require even more accounts if you
intend to hire employees.
2.Address several items as part of your accounting system.
A. Transfers initiated to collect funds from their accounts using the equity
shareholders.
B. Letting the classification of cost accountants in business, separating it from the
customer. The accountant also leave your check or bank book and check payments
journal.
C. Count the total and with general accounting and systems such as databases and
Peg.
D. Is your business plan to use cars, and of course business travel and meals. Is
going to get a tax deduction for business use so.
E. Since my company will be a very large company in the future, in order to control
it, we will hire a qualified employee of the bookkeeping.

18. Summary
Aizu Denki will be successful. This business plan has documented that the
establishment of Aizu Denki is feasible. All of the critical factors such as industry
trends, marketing analysis, competitive analysis, management expertise, and
financial analysis support this conclusion.

19. Supporting Documentation
1. Resume
Who have programming skills, experience in entertaining people, people think that
you understand the company's profit and company policy, TOEIC employ people
with more than 700 scores.
2. Letter of Intent
Assentor's signature and seal, date and assentor's agreed names, and describing
of imports and export thing clearly.
3. Letter of Recommendation
Our company want science college graduates, and high achiever.
4. Special Awards, Achievements
200,000 yen per month in-house performance bonuses to top people, out of 100
million yen as annual company performance bonus of top people.
5. Newspaper and Magazine Clippings
We can save the articles written in newspapers and business environment that.
Also, their work keep the newspaper article about our work
6. Additional Relevant Information Supporting Your Business
Information on lease contract. Because a lot of stationeries are used in-house,
information on contract with stationery company.

20. Q1: Why is it important to launch this business ?
A: Our company caught the eye of many people and can get so many orders at once. And the purpose
is to live better of people.
Q2: Ideas for launching this business
A: We will start an online shop in surroundings of the home electric appliance.
Q3: How should we reach out to the potential customers ?
A: The commodity with the function that everyone can easily use is put and it puts it on the lead story
on Respect-for-the-Aged Day.
Q4: How should we advertise our product ?
A: The advertisement of our company is put on the site.
Q5: How could the UofA assist us?
A: Information presentation in class of venture
Q6: What do we need to start the business?
A: Business plan,Money,Talent,Place.
Q7: Give an example of a company who offers similar training program for corporate professionals.
A: The person who assists for one year is applied to the new employee.