Water, a necessity of life without which living on earth is unimaginable. But the recent fiasco – where the water levels are going down, year on year in cities, suburbs and rural areas – draws our attention to the grim problem India is facing. Maharashtra is among the worst hit. This Holi saw the bare reality of decline in celebrations as there was not even enough water in many cities to drink! These are not new issues and the Jalgaon Plant experienced it as well. The recently organised CSR event "Every Drop Counts" was one of our first steps to take charge of resolving this issue from our end. Six long months of planning involvement and cooperation from many hands led to the successful execution of this initiative. Over 5,000 students from 8 major schools were covered. The aim was to educate and sensitize young minds about this unavoidable major need of the hour. More than 10,000 copies of informative booklets on water conservation were distributed and mailed to schools located in far-off places and saved in school libraries for future reference. The program was encouraged by Harsh, Saugata and Milind with their messages in the booklet.

1. 1
AN OVERVIEW ON THE CORPORATE SOCIAL
RESPONSIBILITY INITIATIVES BY MARICO LIMITED
Varun Kesavan, Research Scholar, E – Mail Id –
varunkesavan@yahoo.com
INTRODUCTION
Marico is an Indian consumer goods company providing consumer products and
services in the areas of Health and Beauty based in Mumbai.[3]
During 2015, the company generated a turnover of Rs. 5,733 crore.[4] Marico has
8 factories in India located at Pondicherry, Perundurai, Kanjikode, Jalgaon,
Paldhi, Dehradun, Baddi and Paonta Sahib.
In Bangladesh, Marico operates through Marico Bangladesh Limited, a wholly
owned subsidiary. Its manufacturing facility is located at Shirirchala, in Dhaka
Division.
PRODUCTS
The organisation holds a number of brands including Kaya Limited, Parachute,
Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Livon, Set Wet, Zatak,
Fiancee, HairCode, Eclipse, X-Men, Hercules, Caivil, Code 10 and Black Chic.

2. 2
SOCIAL INITIATIVES BY MARICO LIMITED
Water, a necessity of life without which living on earth is unimaginable. But the
recent fiasco – where the water levels are going down, year on year in cities,
suburbs and rural areas – draws our attention to the grim problem India is facing.
Maharashtra is among the worst hit. This Holi saw the bare reality of decline in
celebrations as there was not even enough water in many cities to drink! These
are not new issues and the Jalgaon Plant experienced it as well. The recently
organised CSR event "Every Drop Counts" was one of our first steps to take
charge of resolving this issue from our end.
Six long months of planning involvement and cooperation from many hands led
to the successful execution of this initiative. Over 5,000 students from 8 major
schools were covered. The aim was to educate and sensitize young minds about
this unavoidable major need of the hour. More than 10,000 copies of informative
booklets on water conservation were distributed and mailed to schools located in
far-off places and saved in school libraries for future reference. The program was
encouraged by Harsh, Saugata and Milind with their messages in the booklet.

3. 3
The essay competition received overwhelming response with over 800 entries. A
100 of these entries were selected as winners and the students were given the
title of 'Water Girl and Water Boy', respectively. These students were felicitated
with certificates and gift hampers at the concluding event of 'Every drop counts',
an occasion that was graced by Dy. Collector Mr. Ravindra Rajput. Other guests,
Marico members, parents of the students and the Principals of the schools were
also present.
"SMILE" - A JOINT INITIATIVE BY MARICO & CPAA
The Marico office organized a CSR event called "Smile" - A Day of Sharing Joy
and Happiness for cancer patients (children), on Saturday 27th October, jointly
with the Cancer Patients Aid Association (CPAA). The organisation is a
registered charitable Non-Governmental Organisation (NGO) working towards
the total management of cancer as a disease.

4. 4
The basic intent of this was to enable Marico members to spend a few hours with
these kids, bring them cheer, happiness, smiles and to say "We Care" and "Add
life to your years, not only years to your life".
About 30 kids (4-12 years) were invited and a party like ambience was arranged
with events like magic shows, games, dances, gifts etc taking place. The notable
experience was the "Buddy" concept where members from the Marico team were
assigned one kid each to care of and make them feel special.
The Buddies ensured all the needs of the kids were taken care off right from
serving food, participating with them in the events; making them comfortable and
making the day a wonderful and memorable one in their lives.

5. 5
Eminent personalities like actor Mr. Rajesh VivekUpadhyay, Mr.
SwanandBhusar, classical singer of Saregama fame; Mr. DeelipSriRao, IPS,
Joint Commissioner Vigilance, FDA Maharashtra; Mr. VivekShinde - Asst.
Commissioner Sales Tax Govt. of Maharashtra, graced the occasion and spent
valuable time with the kids..
WATER COOLER DONATION BY MARICO BADDI
In line with the organization's philosophy of being a sustainable partner in the
progress of society, we have donated a water cooler to the local primary schools
of Nandpur and Lodhimajra. On this occasion, the team form Marico Baddi was
joined by the Pradhan & BDC Member and few other key dignitaries from the
district.
ENCOURAGING EDUCATION AT THE GOVT. PRIMARY
SCHOOL LODHIMAJRA (HP) BY MARICO BADDI

6. 6
In line with the organizations philosophy of being a sustainable partner in the
progress of society, we conducted Baalveer - a sports day celebration in the local
primary school, Lodhimajra. Members interacted with the students at the school
and conducted various games for them. On this occasion, the team form Marico
Baddi was joined by the Vice Pardhan& BDC Member and a few other key
dignitaries from the district.
DENTAL CAMP BY MARICO BADDI
Marico Baddiorganised a Dental Camp for school children where certified
dentists were hired to undertake the check-up and also give teeth and gum care
tips to the students of the Lodhimajraschool.This was a part of several
sustainable initiatives for creating opportunities and positive engagements with
the local community.
ENROLMENT DRIVE BY MARICO BADDI

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Marico Baddi conducted the annual enrolment drive for children belonging to the
Govt. Primary School, Lodhimajra. This year, an adjoining school in the village of
Nandpur was also covered. Members from the local village bodies and the BDC
member participated in this initiative.
MARICO PAONTA ORGANISED AN EYE CHECK-UP
Marico Paontaorganised an Eye Check-up Camp where doctors from the
government hospital came and examined the eyes of people from the local area,
and distributed free medicines to patients.
MARICO JALGAON VISIT TO ORPHANAGE
Marico Jalgoan's visit to an orphanage in Lilai
jalgaon Members visited an orphanage for 5-15 year old kids where they
conducted a drawing competition and gave out prizes. Members enjoyed snacks
and soft drinks with the kids. A TV set was donated to the kids, with a promise
that it would be used for educational purposes.

8. 8
PARTY FOR THE CHILDREN OF WORKMEN, BY MARICO
JALGAON
The party was for children of our workmen. The children who participated in the
dance during Marico Day were treated at the party. Gifts were distributed as the
evening ended with cheers.
FREE EYE CHECK-UP CAMP BY MARICO DEHRADUN
Marico Dehradun organized a free Eye Check-up Camp. This was for members,
nearby villagers and business associates. More than 100 people benefited out of
it.

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FREE DENTAL CHECK-UP CAMPBY MARICO DEHRADUN
Two free Dental Check-up camp's were organized by Marico Dehradun where
more than 150 and 275 people (including Marico Members & Business
Associates) respectively, were examined / diagnosed by dentists from Apollo
Hospital. The efforts were highly appreciated by all attendees as well as by the
local media who covered the event.
BLOOD DONATION CAMP BY MARICO DEHRADUN
Marico Dehradun organized a blood donation camp through IMA Blood Bank,
Dehradun (UK). Around 52 units of blood were donated by members and other
business associates. The efforts were appreciated by the local media as well.

10. 10
MARICO PONDICHERRY SUPPORTS CHILDREN EDUCATION
In support of children's education, Marico Pondicherry issued school bags,
notebooks and stationery to the children of the local loading people.
MARICO PONDICHERRY SUPPORTS LOCAL GOVERNMENT SCHOOL CHILDREN-HEADLINE
Marico Pondicherry provided breakfast to local government school students who
wrote their Board Exams and attended special classes in the early morning.

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MARICO PONDICHERRY SUPPORTS LOCAL YOUTH
Marico Pondicherry sponsored the local youth who participated in the regional
Kabbadi tournament and provided them with jerseys.
MARICO PONDICHERRY SUPPORTS LOCAL FIRE STATION
Marico Pondicherry installed a water purifier for the local fire station, as the water
in the area had a high TDS.

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MARICO PONDICHERRY SUPPORTS LOCAL POLICE STATION
Marico Pondicherry installed a water purifier for the local police station, as the
water in the area had a high TDS.
MARICO PAONTA EDUCATED LOCAL GOVERNMENTSCHOOL
Marico Paonta invited students from nearby government schools to the plant and
made them aware about the processes and systems followed in the company,
and also informed them of career opportunities.

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MARICO PDRI SUPPORTS LOCAL GOVERNMENTSCHOOLS
The Marico PDRI team members visited nearby government schools and
distributed notebooks and stationery items to all the students.