Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions. One of the main functions of GSC is to provide data on how often a website appears in Google search results, as well as how many clicks and impressions it receives. This data can be used to identify areas of the website that need improvement, such as pages that are not ranking well or keywords that are not performing as expected. GSC also provides tools to help website owners optimize their site's performance in search results. For example, it can help to identify and fix technical issues such as broken links or crawl errors that may be affecting the site's search engine rankings. It can also provide data on how the site is being viewed on mobile devices and provide suggestions for improving mobile performance.

1. What Is Google Search
Console
• Google Search Console (GSC) is a free tool provided by
Google that allows website owners to monitor and optimize
their website's performance in Google search results.
Formerly known as Google Webmaster Tools, GSC
provides a range of insights and data that can help website
owners improve their site's visibility, attract more traffic,
and ultimately drive more conversions.
• One of the main functions of GSC is to provide data on
how often a website appears in Google search results, as
well as how many clicks and impressions it receives. This
data can be used to identify areas of the website that need
improvement, such as pages that are not ranking well or
keywords that are not performing as expected.
• GSC also provides tools to help website owners optimize
their site's performance in search results. For example, it
can help to identify and fix technical issues such as broken
links or crawl errors that may be affecting the site's search
engine rankings. It can also provide data on how the site is
being viewed on mobile devices and provide suggestions
for improving mobile performance.

2. Google Analytics Vs Google Search Console
Comparison

3. Let’s Take Few More Points To Understand Better
• GSC and GA are two different tools used in digital marketing for different purposes. GSC stands for Google Search Console, while GA
stands for Google Analytics. Here are the main differences between the two:
1. Purpose: GSC is primarily used to track the performance of a website in Google search results. It provides data on how many times a
website has appeared in search results, how many clicks it has received, and the average position in search results. On the other
hand, GA is used to track website traffic and user behavior, including how visitors are interacting with the website, what pages they
are visiting, and how long they are staying on the site.
2. Data Sources: GSC and GA collect data from different sources. GSC gathers data from Google search results, while GA collects data
from website traffic, including visitors' IP addresses, browser information, and pageviews.
3. Metrics: The metrics that GSC and GA measure are different. GSC provides data on impressions, clicks, click-through rate (CTR), and
average position in search results. GA, on the other hand, measures metrics like sessions, pageviews, bounce rate, and conversion
rate.
4. Integration: GSC and GA can be integrated with each other to provide more comprehensive data on website performance. By
connecting the two tools, marketers can track how search traffic is interacting with the website, including what keywords they are
using to find the site and how they are engaging with the content.
Summary
In summary, GSC and GA are two different tools that serve different purposes in digital marketing. While GSC is used to track website
performance in Google search results, GA is used to measure website traffic and user behavior. Both tools can be used together to
provide a more comprehensive view of website performance and to help marketers optimize their digital marketing campaigns.

4. Search Console offers tools and reports for the following
activities:
1. Website Health. Overview of your overall statistics and rates, and whether Google has encountered any issues.
2. Search, Discover, and News. Details about the performance of your pages in each of Google’s products.
3. Crawling. Confirmation that Google can locate and crawl your website.
4. Indexing. Fixing indexing problems and re-indexing requests for new or updated content.
5. Organic Traffic. Analyzing Google Search traffic data for your website: how frequently your site shows up in Google Search, as a result of which search
queries is your site shown, how often searchers click through on your website for those queries, and much more.
6. URL Inspection. Details about errors in the code, canonical tags, usability inconsistencies, etc.
7. Issues. Receiving notifications when Google comes across indexing, spam, or other black hat concerns on your website.
8. Backlinks. Showing you the sites that link to your website.
9. Mobile-First Indexing. Information whether your website has been switched to mobile-first indexing or not.
10. Mobile Usability. How mobile-friendly each of your pages is, and whether there’s room for improvements.
11. Core Web Vitals. Details on how your pages perform based on field data from real users.
12. Sitemaps. Information about the current status of your submitted sitemaps, and any indexing issues that the bots may have encountered.
13. Rich Results Status. Analysis of the rich results that Google has crawled, and whether there were any issues.
14. Other Relevant Tools and Reports. There are also reports about security issues, manual actions, links, migrations, redirects, associations,
troubleshooting various issues, and more. Also, you have access to AMP, and mobile-friendliness testing tools.

5. How To Verify
Domain Property On
Google Search
Console Using URL
Prefix Method

6. Click on Add
Property
STEP : 1 ( This step is only for those who already have 1 verified property
on GSC )

7. Here choose URL prefix method for GSC verification &
Enter the URL
“https://investor.franklintempletonacademyindia.com”
After entering the URL, click on the continue button to
proceed on next step
STEP : 2

8. Download “googledad90cdaf7855fbc.html” file & upload
it on the root directory of
“https://investor.franklintempletonacademyindia.com”
After uploading .html file on the root directory of
“https://investor.franklintempletonacademyindia.com” .
Click on verify button
STEP : 3

9. The Last
Stage
If every step performed correctly, ownership verified box will appear
which shows your domain is successfully verified with Google Search
Console.
Click on Go To Property to check GSC metrics – Clicks, Impressions,
CTR, Mobile Usability, Indexed Pages, Search Query etc

10. Thank You