Google webmaster tools


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Google Webmaster Tools

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  • Likewise, for maintaining robust presence on the web, site ranking, data on crawl activity, and statistic on traffic, can also be judged and improved with webmaster tools.
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Google webmaster tools

  1. 1. Webmaster ToolsIan OlsonCOM 585Kathy GillNovember 14th 2012
  2. 2. Is a free service to improve your site’s visibility in Google search results and address potential SEO issues.Three big advantages Webmaster Tools offers are:1) Get Google’s view of your site and diagnose problems2) Discover link and query traffic3) Share information about your website
  3. 3. Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s search results. In general, the higher ranked a website is on the search results page results, the more visitors it will receive from the search engine’s users.SEO is a internet marketing strategy that considers how search engines work, what people search for, and which search engines are preferred by their target audience.
  4. 4. Remember, if you’re making changes to your site, you want the bots to see this as quickly as possible and as deep within the site as possible.
  5. 5. 1) Entice and Lure Them-Easiest way to improve your SEO is through generating new content. The more links you have out on the web, the greater your chances are of attracting crawling bots to your site.2) Make your site as transparent as possible for Google to index.-Create a XML sitemap-Fix internal links resulting in 404 errors.
  6. 6. Google Webmaster Tools will not only show broken links on your site, but also links that are driving traffic to to the site for which there is no valid page. Google also tells you pages it knows about but has been restricted from crawling.
  7. 7. In the links section of Google Webmaster Tools, you can find out who else is linking to you, which pages have the highest number of links, and your internal linking structure.
  8. 8. Creating a Sitemap helps Google know all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process. A XML Sitemap is simply a list of the pages on your website.You can use a Sitemap to provide Google with metadata about specific types of content on your site including video, images, and news.
  9. 9. Tell Google to show your page with the www or without, set a geographic target and select if you want the images show up in Google’s enhanced image search.
  10. 10. If a site is lucky enough to get an additional block oflinks beneath its Google listing, these can be managed inGoogle Webmaster Tools. You cannot tell Google whatpages to add, but you can tell Google not to show asitelink it has created.
  11. 11. Google Webmaster Tools will notify you if your site becomes infected with malware. Google can block your site if it becomes infected. If this happens, you’ll need to have your site cleaned and resubmitted to Google for their approval through Google Webmaster Tools.
  12. 12. Google Webmaster Tools shows traffic for each keyword separately and gives info about website performance based on Google search queries. However, it does not cover search results from other search engines like Bing or Yahoo.-Google Analytics shows total traffic for a website regardless of what search engine and search terms were used. It shows whatever search terms brought up your site in the listings, many of which may not be relevant.
  13. 13. Analyze search data including how much traffic you got from Google search data Check who links to Find out how your website as Google crawls well as your indexs and ranks internal linking your site structure Receive alertswhen your site has Customize your malware or site’s defaults and generates error sitelinks links to your site
  14. 14. Google Webmaster Tools: A Comprehensive Guide To Increase Google’s Crawl Frequency Wikipedia Page- For Google Webmaster Tools Webmaster Tools like an SEO’s the Difference Between Google Analytics and Google Webmaster Tools? differences/