A presentation given to KPMG Melbourne as part of their internal learning/education sessions on design.

1. THREE SKILLS TO WIN AT UX
A CRASH COURSE
Tim Evans
www.websilk.com.au

2. WHO IS THIS GUY?
https://www.linkedin.com/in/timevansdesigner/
www.websilk.com.au

3. WHAT IS
USER EXPERIENCE?

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11. WHAT IS USER EXPERIENCE?
DONALD NORMAN
“User experience
encompasses all aspects of
the end-user’s interaction with
the company, its services, and
its products.”

12. UX 101
WHY IS UX SO
IMPORTANT?
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13. BILL BUXTON
“Ultimately, we are deluding ourselves if
we think that the products that we
design are the ‘things’ that we sell, rather
than the individual, social and cultural
experience that they engender, and the
value and impact that they have”
WHY UX IS SO IMPORTANT?

14. http://www.dmi.org/blogpost/1093220/182956/Design-Driven-Companies-Outperform-S-P-by-228-Over-Ten-Years--The-DMI-Design-Value-Index

15. https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design

16. 16WHY IS UX SO IMPORTANT?
WIN THE EXPERIENCE WARS
Don Norman, The Invisible Computer, 1998
Pure function
Feature wars
Experience wars

20. BRIAN REED
“ Everything is designed,
few things are designed well.”

21. HOW DO I UX ?

22. ANALYSIS
SYNTHESIS

23. BUILD THE
RIGHT THING
BUILD THE
THING RIGHT
then…

24. TODAY THREE TIPS /
MINDSETS TO WIN AT UX.BUILDING THE RIGHT THING

25. EMPATHY

28. POSITIVITY

29. http://www.core77.com/posts/41855/Is-Design-Thinking-Rocket-Science

32. ITERATION

36. “ You can only make it once, but
you can make it better as many
times as you like.”

37. LETS DO IT
OR WOULD YOU RATHER HAVE A CHAT?

38. INTERVIEWS

41. IDENTIFY
USERS
RECRUIT
PARTICIPANTS

42. PRACTICE
PLAN
INTERVIEWS

43. RECORD
INTERVIEWS
REVIEW THE
TAPE

44. A BAD QUESTION
“Do you like working
at KPMG?”

45. A BETTER QUESTION
“While working at KPMG, could
you share a moment that sticks
out in your mind as significant?”

46. FOLLOW UP WITH WHY
“Why was this significant? ”
“Why do you think it happened?”
“Why?”

47. GET PROOF
“How do you know ….”
“Can you show me how you manage…”
“When was the last time you…”

48. LET’S HAVE A
CRACK

49. PEOPLE KEEP LEAVING
OUR COMPANY
PLEASE SAVE US UX PERSON, YOU’RE OUR
ONLY HOPE….

50. AN EXAMPLE

51. FURTHER READING
Interviewing Users - Steve Portigal
Design thinking ten stories that work - Jeanne Liedtka
The design way - Harold G Nelson
Mindset - Carol Deck
Change by design - Tim Brown