B2B Software & Services: Company presentation by Juan Margenat, Co-Founder & COO of Marfeel, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. The Publisher
Platform

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. The problem...
MARFEEL
2

4. The problem...
MARFEEL
3

5. That’s why we built
4

6. MARFEEL
5
● App-like mobile website
● Technical SEO for increased traffic
● UX built to recirculate traffic
● Smooth swiping navigation
● 0.7 seconds loading time
● Premium monetization tools
The Publisher Platform

7. Focus
6
Speed Engagement Ad Revenue
Deliver a flawlessly fast
mobile experience
Keep readers on your
mobile site for longer
Earn more with a suite
of monetization tools
MARFEEL

8. 7
Proprietary APIs that apply the
ideal floor prices and optimize
target segmentation to
maximize ARPU.
Supply-Side Platform
Dynamically adjusts ad
placements and page layouts
for optimal UX based on page
engagement.
Quick Response
Optimize the
presentation, integration,
and monetization of ads.
Premium Ad Formats
Places ad impressions
“Above the fold”, increasing
the value of ad placements
(eCPM).
Above The Fold
MARFEEL
Monetization Engine
Inserts ads when, how and where they really count,
optimizing monetization results.

9. 8
KPIs Pre-Marfeel With Marfeel Variance
AdReq/PV 2.68 1.49 -44.31%
AdReq/V 4.11 2.90 -29.53%
ARPU €2.15 €2.69 24.99%
eCPM €0.52 €0.93 77.53%
Revenue/Day 49.38%
Visits/Day 152.1K 181.8K 19.52%
MARFEEL
Fewer ads - more revenue?

10. But how did we get here?
9

11. Business milestone
Marfeel Milestones
Tech milestone
€1,6M
Series A
Aug ‘11
Apr ‘13
50 tenants
Feb ‘14
€100k MR
Jun ‘14
100M
sessions
May ‘15
€3M
Series A
extension
Oct ‘15 Apr ‘16
Sonar
Google AMP
Nov ‘16
Marfeel
Insight
Jan ‘17
PWA
MBid
MarfeelPush
Jan ‘18
500M
sessions
May ‘18
Aug ‘12 May ‘13
100
tenants
Feb ‘14 Oct ‘14
250
tenants
Sep ‘15
€500k MR
Nov ‘16Apr ‘16
250M
sessions
50
employees
Sep ‘16
€1M MR
Nov ‘17
100
employees
Mar ‘18Mar ‘16
NYC
Office
Jan ‘19
Plugin
Oct ‘18 Nov ‘19
1B sessions
€3M MR
Dec ‘19

12. 11
Publisher
partner sites
600+ 3B+
Ad Impressions
per month
1B
Visits per
month
MARFEEL

13. 12
YoY growth
2x 173
Employees
50+
Countries served
MARFEEL

14. 13
Publishing partners
MARFEEL
Serving 1 billion readers per month

15. 14
Google Certified
Publishing Partner
Gartner Cool Vendor Forrester Partner
Google AMP
Official Contributor
IAB members
Prebid partners
Technology partners
MARFEEL

16. The Market opportunity
15

17. 16
Mobile ad spend worldwide
MARFEEL
Source: www.statista.com

18. Expected to Surpass All Traditional Media Combined by 2020
US mobile ad spend
MARFEEL
17Source: www.emarketer.com

19. 18
Marfeel growth

20. Gross revenue projection
MARFEEL
19
EBITDA positive since 2017

21. ● Become the standard platform for
publisher’s mobile sites
● Serve content for leading global
publishers
● Open office in Bogotá
● Double our team, operations and
capacity
2020 and beyond
20
MARFEEL

22. But a great platform
needs an expert team
21

23. 22
A product-led company
74% of our team are engineers
MARFEEL

24. MARFEEL
23

25. Thank you

26. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis