The document provides an overview of various tools that can be used to create MVPs and prototypes, including mockup tools like PowerPoint, Balsamiq, and Figma; static and dynamic website builders like Wix, WordPress, and Shopify; form tools like Google Forms and Typeform; and process automation platforms like IFTTT and Zapier. It also lists tools for email marketing, database design, and converting designs into mobile apps. Many of the tools have free basic versions and paid premium tiers ranging from free to $499 per month.

1. MVPs and prototyping tools
Wilhelm Lappe
Mockups: create the screens and show them. It’s need if we don’t have a product and to tell designers and
programmers what we have in mind:
● Powerpoint: very simple, but probably enough
● Genially: presentations enriched with interactive content. https://www.genial.ly/en
● Photoshop: to draw the screens
● Balsamiq: lets interaction with the prototype. https://balsamiq.com, Price: 89$
● Sketch: only Mac. Graphic design very easy to use. It allows the creation of libraries
https://www.sketchapp.com/ Price. 99$
● Flinto: only Mac. App designer app. It’s possible to import from sketch https://www.flinto.com/
Price: 99$
● Figma: interface design tool. https://www.figma.com/ (similar to sketch, but on-line)
Price: 0$-12$/month
● Adobe XD: UX/UI design from Adobe suite. http://www.adobe.com/products/xd.html
Price 9,99$/month
● Pop: converts drawings into mobile apps with interactions (the buttons work and let you move from
one screen to another). https://marvelapp.com/pop/, Price: 0$-48$ per month
Web:
• Static: No server or hosting are needed. They are based on a template and you can simply edit them.
They are perfect for basic info, contact data, in premium versions you can even create a simple
ecommerce:
○ Weebly: https://www.weebly.com/es, Price: 0€-33€ per month
○ Wix: http://es.wix.com/, Price: 0€-4,08€-24,50€ per month
• Landing pages: focused on show a specific information – text, video, photo – and get data from the
visitors (leads). These data can be connected with other services like mailchimp. Based on templates
are easy to use. Usually you need a premium version to use your own domain:
○ Unbounce: test A/B are simple to create. There is a free version, quite hidden in the prices list.
http://unbounce.com/, Price: 0$-49$-499$ per month
○ Instapage: https://instapage.com/, Price: 29$-127$ per month
○ Launchrock: https://www.launchrock.com/, Price: 0€
• Dynamic:
○ Wordpress: server and setup are needed. It’s based on templates form the design and look
and feel. It was originally designed for blogs, but it’s possible to do anything by adding plugins.
https://en.wordpress.org/, Price: 0€-24,92€ per month
○ Worona: converts your Wordpress into a mobile app. Startup from EOI Madrid Coworking.
https://www.worona.org/, Price: free
○ Drupal: it’s similar to Wordpress, but more complex. If you’re going to use many data it’s a
real CMS with many options. https://www.drupal.org/, Price: free
○ Moodle: to create on-line courses. Similar to Wordpress or Drupal, but for e-learning. It’s
perfect to create an online course https://moodle.org, Price: free

2. MVPs and prototyping tools
Wilhelm Lappe
● Forms: many times we only need to get data and save them in a spreadsheet:
○ Google forms: very simple, now with a nice design ,the data are saved in a google spreadsheet
○ Jotform: very complete, many options and easy to setup. One of the few that allows to attach
files (that are saved in a Dropbox, google drive o similar). https://www.jotform.com/, Price:
0$-99$ per month
○ Typeform: another tool for forms and surveys. https://www.typeform.com/
○ Rocketforms: https://www.rocketforms.io Spanish company giving many options in forms and
easy way to integrate on your website with tailored design. Freemium then from 15€/month
Ecommerce:
● Shopify: ecommerce as a service. Create your shop in 4 minutes. From 29$/month and 2% of the sales.
https://www.shopify.es/
● Woocommerce: Wordpress plugin for ecommerce. https://woocommerce.com/,
Price: 49$-249$
● Prestashop: free software for ecommerce. server and setup are needed.
https://www.prestashop.com/es/
● Magento: free software for ecommerce. server and setup are needed. https://magento.com/
Processes automatization: they allow you to automatize processes, connecting different web services. For
example: you can send an email when someone fills-in a form:
● IFTTT: free. https://ifttt.com/
● Zapier: many options, it allows to post on twitter. 0$-13.75$-90.75$ https://zapier.com/
Emailing: a MVP can be a newsletter. And it’s always a good idea to contact to the leads you generate in the
landing page:
● Mailchimp: great tool, easy to use and with many options to manage contacts, campaigns, and
metrics: https://mailchimp.com/ 0€-10€-199€ per month
● Acumbamail: Spanish version of mailchimp. It’s also very useful with similar options, and probably
better prices. https://acumbamail.com/ 0€-15€-250€ per month
Database structure design: good tool to think about your data structure. (Not only for coders). Old users of
Access will be familiar with it:
● Le Wagon tool. http://db.lewagon.com/ Price: free. Based on
https://github.com/ondras/wwwsqldesigner
● Db Desinger: https://dbdesigner.net/pricing Price 0-50$/year
Very complete list of Prototyping Tools: https://www.cooper.com/prototyping-tools Very focused on mockups
and design, great comparative between tools.