2. Executive Summary
Market estimated worth USD XX mn in 2008; Expected to reach USD YY mn by 2012
Annual growth rate of x% from 2008-12
Market
India is becoming a global outsourcing hub providing animation production services
About X students undergoing training in animation technology across India
LE
Drivers: Challenges:
Drivers & – Increasing domestic demand for animation – High set up and production cost
Challenges
hub
MP
– India emerging as animation outsourcing – Manpower shortage
– Protection of Intellectual property
A
– Increase in institutions providing
S
animation education
– Increase in character licensing business
Increase in budgets and realizations for animation movies
Future Trends Use of animated content across sectors
Indian animation movies are gaining international appeal especially the mythological characters
Majority of the revenues for animation companies in India are from outsourced projects
Competition Indian animation companies are moving up the value chain by developing original content
Some of the prominent animation studios in India are Company A, Company B, Company C
ANIMATION INDUSTRY – INDIA.PPT 2
4. India is becoming a hub for outsourced animation production
services as well as developing a robust domestic market
Overview Market size & growth
• Indian animation market is estimated to be USD XX USD mn
mn in 2008 and is expected to grow at an annual rate 1,500
of x% till 2012 E
x%
• The sector is booming with overseas entertainment 1,000 D
LE
giants like Walt Disney, Imax and Sony outsourcing C
B
cartoon characters and special effects to India A
500
appeal
MP
• Future outlook for animation sector is bright as
Indian mythological characters gain international
0
A
2008 2009 2010 2011 2012
Animation revenues split - India
Domestic services
S Market segments & share
2008 u% v% w% x%
y%
2012 u% v% w% x%
x% Education
Outsourced services Multimedia/ web design CAGR
a%
Animation entertainment
Custom content development
Sources:
ANIMATION INDUSTRY – INDIA.PPT 4
5. Drivers & Challenges
Challenges
Drivers High set up production cost
Increasing domestic demand for
animation Manpower shortage
India- animation outsourcing hub Protection of intellectual property
Increase in institutions providing
animation education
Increase in character licensing
business
ANIMATION INDUSTRY – INDIA.PPT 5
6. Investments and realizations in animated movies expected to
increase while applications will be seen in other sectors
Increase in budgets and realizations for animation movies
• Animation sector is poised to grow at a CAGR of x% in India during 2008 - 12
• With the growth of this industry, the production budgets and the average realizations for an
animation movie are expected to increase over this period
Budget (USD mn) Realization (USD mn) ----
2008 x y
PLE 2008 x
2012 x
Lower range
Upper range
SAM y 2012 y
Use of animated content across sectors
• Animated strips are being used to convey a medical related issue to the layman or to
disseminate important health issues to a large segment of people
• Institute ABC is in talks with the traffic department and automobile vendors to prepare
animation strips, informing a new driver of the various rules to be followed and offering driving -----
tips
Source:
ANIMATION INDUSTRY – INDIA.PPT 6
7. Major players (1/3)
Company Overview Work portfolio
• “Veneta Cucine”, an Ad-Film done by company A won the Best
Company A • Based in Pune Animated Ad-Film of the year at FICCI Frames 2006
• -- • ---
• ---
• Majorly work for American Studios
• 3D animation company based in
Company B • ---
Mumbai
• ---
• Warner Brothers’ Histeria
• 2D animation studio based in
Company C • ---
Hyderabad
• ---
• Working on an animated film series Lord Krishna and the crime caper
Bombay Dogs
Company D • Bangalore based animation firm
• ---
• ---
Note: This list is not exhaustive
SAMPLE
Source:
ANIMATION INDUSTRY – INDIA.PPT 7
8. Thank you for the attention
The Animation Industry – India report is a part of Netscribes’ Entertainment & Media Industry
Series.
For more detailed information or customized research requirements please contact:
Natasha Mehta, CFA Subhash Chennuri
Phone: +65 9651 6382 Phone: +91 98190 59664
E-Mail: natasham@netscribes.com E-Mail: subhashr@netscribes.com
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ANIMATION INDUSTRY – INDIA.PPT 8
