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Animation Industry India Sample


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Animation Industry India Sample

  1. 1. Animation Industry - India May 2009
  2. 2. Executive Summary Market estimated worth USD XX mn in 2008; Expected to reach USD YY mn by 2012 Annual growth rate of x% from 2008-12 Market India is becoming a global outsourcing hub providing animation production services About X students undergoing training in animation technology across India LE Drivers: Challenges: Drivers & – Increasing domestic demand for animation – High set up and production cost Challenges hub MP – India emerging as animation outsourcing – Manpower shortage – Protection of Intellectual property A – Increase in institutions providing S animation education – Increase in character licensing business Increase in budgets and realizations for animation movies Future Trends Use of animated content across sectors Indian animation movies are gaining international appeal especially the mythological characters Majority of the revenues for animation companies in India are from outsourced projects Competition Indian animation companies are moving up the value chain by developing original content Some of the prominent animation studios in India are Company A, Company B, Company C ANIMATION INDUSTRY – INDIA.PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Future Trends •Competition •Key Developments ANIMATION INDUSTRY – INDIA.PPT 3
  4. 4. India is becoming a hub for outsourced animation production services as well as developing a robust domestic market Overview Market size & growth • Indian animation market is estimated to be USD XX USD mn mn in 2008 and is expected to grow at an annual rate 1,500 of x% till 2012 E x% • The sector is booming with overseas entertainment 1,000 D LE giants like Walt Disney, Imax and Sony outsourcing C B cartoon characters and special effects to India A 500 appeal MP • Future outlook for animation sector is bright as Indian mythological characters gain international 0 A 2008 2009 2010 2011 2012 Animation revenues split - India Domestic services S Market segments & share 2008 u% v% w% x% y% 2012 u% v% w% x% x% Education Outsourced services Multimedia/ web design CAGR a% Animation entertainment Custom content development Sources: ANIMATION INDUSTRY – INDIA.PPT 4
  5. 5. Drivers & Challenges Challenges Drivers High set up production cost Increasing domestic demand for animation Manpower shortage India- animation outsourcing hub Protection of intellectual property Increase in institutions providing animation education Increase in character licensing business ANIMATION INDUSTRY – INDIA.PPT 5
  6. 6. Investments and realizations in animated movies expected to increase while applications will be seen in other sectors Increase in budgets and realizations for animation movies • Animation sector is poised to grow at a CAGR of x% in India during 2008 - 12 • With the growth of this industry, the production budgets and the average realizations for an animation movie are expected to increase over this period Budget (USD mn) Realization (USD mn) ---- 2008 x y PLE 2008 x 2012 x Lower range Upper range SAM y 2012 y Use of animated content across sectors • Animated strips are being used to convey a medical related issue to the layman or to disseminate important health issues to a large segment of people • Institute ABC is in talks with the traffic department and automobile vendors to prepare animation strips, informing a new driver of the various rules to be followed and offering driving ----- tips Source: ANIMATION INDUSTRY – INDIA.PPT 6
  7. 7. Major players (1/3) Company Overview Work portfolio • “Veneta Cucine”, an Ad-Film done by company A won the Best Company A • Based in Pune Animated Ad-Film of the year at FICCI Frames 2006 • -- • --- • --- • Majorly work for American Studios • 3D animation company based in Company B • --- Mumbai • --- • Warner Brothers’ Histeria • 2D animation studio based in Company C • --- Hyderabad • --- • Working on an animated film series Lord Krishna and the crime caper Bombay Dogs Company D • Bangalore based animation firm • --- • --- Note: This list is not exhaustive SAMPLE Source: ANIMATION INDUSTRY – INDIA.PPT 7
  8. 8. Thank you for the attention The Animation Industry – India report is a part of Netscribes’ Entertainment & Media Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Subhash Chennuri Phone: +65 9651 6382 Phone: +91 98190 59664 E-Mail: E-Mail: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. ANIMATION INDUSTRY – INDIA.PPT 8