Power Backup Market - India
February 2009
Executive summary

                Devices: Generators or Genset, battery-based Inverters and Uninterrupted Power Supply (...
•Market Overview
•Segments
•Drivers & Challenges
•Competition
•Key Developments




           POWER BACKUP - INDIA.PPT   3
Power backup devices comprise generators, UPS and inverters

  Device                   Description                       ...
Stationary generators, which are largely used in industrial and
 large commercial locations, are driving generator sales
 ...
Challenges

                                                          Rising input costs – battery; packaging

           ...
Unorganized sector comprising of assemblers dominates the
 market with few, large players in the organized sector
 Generat...
Thank you for the attention
The Backup Power report is a part of Netscribes’ Power Industry Series.
For more detailed info...
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Power Backup India Sample

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Power Backup India Sample

  1. 1. Power Backup Market - India February 2009
  2. 2. Executive summary Devices: Generators or Genset, battery-based Inverters and Uninterrupted Power Supply (UPS) Introduction End-user segments: Commercial (generators, inverters, UPS) and Residential (inverters and UPS) Wide range of products manufactured domestically India developing as an exporter of generators and inverters Domestic Exports Categories Market Size (2008) CAGR (2008-12) Value (2007) CAGR (2004-07) Generator INR – bn x% INR – bn x% UPS INR – bn y% INR – bn y% Inverter INR – bn z% INR – bn z% Drivers & Drivers Challenges Challenges E Chronic power deficit; widening supply-demand gap L Demand from telecom sector P Growth in desktop user base Increasing cost of raw materials Competition from unorganised sector Lack of consumer awareness Competition SAM Large unorganized sector across all three product segments Generators: Few leading organized players; unorganized sector comprise of OEAs – In portable segment, Company A and B are leaders while in the stationary segment Company C and D are some of the major players UPS: Company X, Y and Z account for x% of low-capacity UPS Inverters: AA, BB and CC are leading companies POWER BACKUP - INDIA.PPT 2
  3. 3. •Market Overview •Segments •Drivers & Challenges •Competition •Key Developments POWER BACKUP - INDIA.PPT 3
  4. 4. Power backup devices comprise generators, UPS and inverters Device Description End-use Size (2008) Industrial and large residential Combination of an electrical generator Generator / complexes while portable gen- and engine, which run on fuels like diesel INR -- bn Gen-set sets are used by smaller or gasoline, to generate back up power establishments like shops UPS PLE Battery-based device providing immediate power backup in case of power failure. Typically used for IT PC users like SME & SOHO setups, shops, home users, BPOs, retail chains, server INR -- bn M equipment. rooms etc. Inverter SA Electric or electro-mechanical device converting DC (direct current) from SME & SOHO setups, shops, home users, BPOs, retail chains, INR -- bn batteries to AC (alternating current). hospitals etc. Generators are the largest product segment in India. Generators are the largest product segment in India. POWER BACKUP - INDIA.PPT 4
  5. 5. Stationary generators, which are largely used in industrial and large commercial locations, are driving generator sales Generator market overview Market size & growth •Market size (2008): INR XX bn INR bn •Expected growth rate : x% p.a up to 2012 120 +x% B •Generator sales are declining as inverters gain 100 preference since the latter are: 80 LE A More efficient & cost effective 60 Pollution-free MP Easy to operate and do not require fuel 40 20 0 Product sub-segments •Stationary: Primarily run on diesel SA 2008 Segment share Portable 2012 <125 KVA used in large residential & commercial y% complexes, hotels, hospitals >125 KVA used in large core sector industries, process industries •Portable (0.5-6KVA) run on: Petrol x% Diesel Kerosene Stationary Source: POWER BACKUP - INDIA.PPT 5
  6. 6. Challenges Rising input costs – battery; packaging Competition from unorganised sector Drivers Power shortages and demand supply Lack of consumer awareness gap in India Demand from telecom operators Demand for UPS for desktops POWER BACKUP - INDIA.PPT 6
  7. 7. Unorganized sector comprising of assemblers dominates the market with few, large players in the organized sector Generator competition Portable Genset Sales (Organized) • Fierce competition from unorganized players, which No. of Units Sold A compete on price, and Chinese imports X 2006 B Y • In stationary generator segment: X Leaders: AA, BB, CC 2007 Y LE Others: X, Y, Z X • Few organized players in portable gensets 2008 Y A and B Power are market leaders through assemblers MP ABC entered the market in 2008 instead of supplying More than x% of organized market is accounted for A and B combined • Unorganized segment comprises Original Equipment Assemblers (OEAs) SA Have exclusive understanding for sourcing engines from manufacturers Stationary Generators (Organized) Company Units Sold (sales in INR mn) 2007 2008 Buy engines and alternators for assembly and sale to customers W A (a) A (a) Major OEAs are dominate their respective regions: X B (b) B (b) – Mumbai: Powerica – Delhi: Jakson, Sudhir and Bhaskar Y C (c) C (c) – Chennai: Power Electrics Z D (d) D (d) – Bangalore: DPK * Production figures; sales data unavailable Source: India Markets ” Generators :Industry “; Religare Technova Company Financials Database; Company Annual Reports POWER BACKUP - INDIA.PPT 7
  8. 8. Thank you for the attention The Backup Power report is a part of Netscribes’ Power Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Subhash Chennuri Phone: +65 9651 6382 Phone: +91 98190 59664 E-Mail: natasham@netscribes.com E-Mail: subhashr@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com POWER BACKUP - INDIA.PPT 8

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