Bas Jansen, Conversion specialist bij Google, vertelde op het ISM Omnichannel Event over hoe u uw doelgroep engaged houdt met de modernste technologie.

1. Start fast - Stay Engaged
By using the latest modern web technology

5. Source: L2 Inc. October 2017
88%
UNIQUE MOBILE UX
MIRRORS DESKTOP EXPERIENCE
Something better is out there, but it’s not being used

7. Users generally have a poor experience on mobile
Excellent Good Fair
Poor
8.6s
3s 5s 8s
testmysite.withgoogle.comSource: Think With Google - September 2017

9. Confidential + Proprietary
Proprietary + Confidential

10. Why people like native apps
2
More easy to navigate
3
Always signed-in
1
Quicker to load
Source: Ipsos - Q3 2016 NL Research

11. Increasingly harder to build reach with apps
Source: The 2017 U.S. Mobile App Report Comscore - August 2017
51%
Amount of users who didn’t install any apps

12. Engagement
Reach
Mobile webApps

13. Engagement
Reach
Mobile webApps

14. Modern Mobile Web
For better results
Start fast
Stay engaged

15. Confidential + Proprietary
Start with a search Explore the category, pick your
favorite

16. Confidential + Proprietary
See that it’s out of stock Ask to be notified Stay up-to-date

17. Confidential + Proprietary
User loses connection But continues exploring... ...even with no reception

18. Confidential + Proprietary
Get notified by the website Add to cart Checkout your basket Sign up with one tap

19. Confidential + Proprietary
Re-engage on the goAccess with easeOne tap to pay Add to homescreen

20. The web does not meet
can exceed user expectations today.

21. PWAs work across all browsers

22. Radically improving mWeb experiences
Acquisition Engagement Conversion Retention

23. Radically improving mWeb experiences
Acquisition Engagement Conversion Retention

24. Average NL
Website
Average AMP page
8.6 s
<0.5 s
Source: Think With Google - September 2017; ampproject.org

25. Source: AdWords Blog September 2017

26. Source: ampproject.org - https://www.ampproject.org/case-studies/greenweez/

27. From idea to first Proof of
Concept live within 5 weeks
Travix used AMP to
show +27% CTR
You can now measure AMP with
Google Analytics and use AMP
in Google AdWords
Source: Marketingfacts - September 2017

28. “By 2020, Progressive Web
Apps will have replaced 50%
of general-purpose consumer
facing apps.”
Gartner Research
Source: Gartner post