As a part of my project work, I did my side of research on Google's Project Penguin and have put down the pointers in this presentation. Hope this helps!

1. A Google Project
By
Vaibhav Kulkarni

2. Google’s Penguin project came in
2012, a year after its Panda algorithm
 The company now wanted to focus on SEO as a long term
process. So no shortcuts and no Black-Hat tricks.
 Aimed at devaluing sites which had artificial back-links or
that violate its Webmaster guidelines

Vaibhav Kulkarni (@vaimasters)
2/22/2014
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3. 
To stop Red-Hat SEO, Google updates its algorithm in
a major way and it gives it a name

Penguin is Google’s algorithm to keep its search engine
free of spammers and spamdexers

The original Penguin (2012) affected 3% and its update
in 2013 affected 1% of Google search results
Vaibhav Kulkarni (@vaimasters)
2/22/2014
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4. Penguin stops rewarding and penalizes over
optimized websites, that may have:
 built unnatural links
 built a high proportion of links with the
same anchor text
 a higher keyword density
 a lower number of site pages
 keyword matching domains
Vaibhav Kulkarni (@vaimasters)
2/22/2014
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5. 
Updating Content frequently on the web pages

Sharing on Social networks is complementary to SEO.
Use of social sharing buttons on the website is advised.

Improving the Usability of your website (Navigation)
Maintaining a balance in organic links pointing to you

which are optimised vs non optimised (Back links)

Avoiding over Optimization

Still, If your rankings have been negatively affected by
Penguin, you can submit this form to Google for
reconsideration
Vaibhav Kulkarni (@vaimasters)
2/22/2014
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6. Vaibhav Kulkarni (@vaimasters)
2/22/2014
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