talkSPORT is the UK’s only national commercial sports radio station MediaWeek Media Brand of the Year 2.5 million weekly listeners For over 10 years now talkSPORT has been voice for the sports fan. Known for it’s out spoken and forthright views, talkSPORT is a radio station that is hard to ignore. Taking on the might of BBC 5Live is no easy task yet talkSPORT has continue to grow its’ audience (while commercial radio has remained stable) and the same continue to acquire key sporting rights like the FIFA World Cup, and more recently two FA Prmier League packages from next season. With a line up that includes household names such as Stan Collymore, Andy Townsend, Darren Gough and Alan Brazil, talkSPORT has one of the most experienced sporting line ups in all of broadcast, giving fans real sporting insights.

2. MEDIA BRAND OF THE YEAR

3. WHAT IS talkSPORT? Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, 3 months PE Dec 2009 … the UK’s first and only commercial sports radio station … the UK’s biggest male targeted media brand … official broadcaster of major mainstream sporting events

4. One of the UK’s biggest media brands with wide-ranging appeal ON AIR ON LINE IN MAGAZINE WHAT IS talkSPORT?

5. THE talkSPORT FORMULA Expert analysis Debate & fan interaction Live sports rights 2.5 million listeners Source: RAJAR Q4 2209

7. TARGETED BROADCAST MEDIA Source: RAJAR/IPSOS MEDIA/RSMB PE Dec 2009/Mediate Jan 2010l Efficiently male 2 million men Loyal audience – 8.2 average hours 1.3 million ABC1 SKY SPORTS 1 71% BBC R5 74% DAVE 60% ABSOLUTE 58% BRAVO 55% EUROSPORT 57% C5 41% talkSPORT 79% C4 41% ITV 1 38% Male Profile % 2.5 million weekly listeners 637,000 15-34 Men (index 157)

8. DIGITAL INVESTMENT Source: COMSCORE Unique visitors: 300,000 per month Page impressions: 3 million per month 900,000 hours of listening per month

9. talkSPORT FORMULA Source: ABCE 176,407 New record circulation figure of

10. talkSPORT has become one of the biggest success stories in the media, picking up numerous awards in recent years. 2009 was no different… AWARD WINNING CONTRIBUTIONS Sales team of the year – 2009 Gold award winners ‘ BRAND OF THE YEAR’ – 2009 Silver award winners for Sales Pitch Niche (Sony Pictures) - 2009 Bronze award winners for Sales Pitch Large (Strongbow) - 2009 Also Nominated for Sales team of the year - 2009