💁🏻‍♂️ PLANB ELEVEN | WE ARE THE SPORTS AGENCY ✨ “ขับเคลื่อนวงการกีฬาไทยอย่างสร้างสรรค์และแตกต่าง ด้วยพลังของการสื่อสารที่ลงตัว” 👉🏼SPORTS RIGHTS MANAGEMENT ดูแลและจัดการสิทธิประโยชน์ของวงการกีฬาแบบ 360 องศา สมาคม ทีม มหกรรมกีฬา และ นักกีฬา 👉🏼SPORTS CONTENT สร้างสรรค์คอนเทนต์ด้วยไอเดียแปลกใหม่ ทั้งออนไลน์และออฟไลน์ เพราะเราพร้อมเข้าถึงทุกกลุ่มเป้าหมาย 👉🏼SPORTS EVENT ACTIVATION ดูแลทุกขั้นตอนของงานอีเวนต์ โดยการสร้างการเชื่อมโยงระหว่างแบรนด์ให้กับลูกค้าให้เกิดขึ้น 👉🏼E-SPORTS เรื่องเกมส์ไม่ใช่เรื่องเล่นแต่เป็นเรื่องใหญ่ เพราะเรามุ่งดูแลและพัฒนาวงการเกมส์ไทยให้ไปถึงระดับโลก 👀 รู้จักเรามากขึ้นคลิก : https://www.planbmedia.co.th/planb-stadium/

1. PLAN B ELEVEN
ELEVATE
&INSPIRE
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N

2. ELEVATING EXPERIENCE. INSPIRING LIVES.
WE ARE COMMITTED
• TO ELEVATE SPORT EXPERIENCE AND SPREAD INSPIRATION
WE ASK
• WHY DO WE NOT SEE MORE STORY OF SPORT HEROES?
• HOW CAN WE ELEVATE THE EXPERIENCE OF ALL SPORT STAKEHOLDERS?
• WHAT CAN WE DO TO CREATE A FULLY INTEGRATED SPORT EXPERIENCE?
WE BELIEVE
• SPORTS BRING OUT THE PASSION OF OUR LIVES
• FANS WILL ALWAYS LONG FOR PHYSICAL INTERACTION
• BRANDS ARE ESSENTIAL TO THE SPORT EXPERIENCE
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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3. • YOUNGER AUDIENCE, HIGHER INCOME; YEARS OF SUPPORT
• INTERACTIVE, POSITIVE AND INSPIRING CONTENTS
• ACCESSIBLE, APPROACHABLE, LIFESTYLE DRIVEN
• ANTICIPATION THROUGHOUT CAREER JOURNEYS
• ENGAGEMENT OPPORTUNITY WITH FANS
• HAVE COMMUNITY NOT JUST EXPOSURE
• ALWAYS –ON, REAL-TIME ENGAGEMENT WITH FANS
• CUSTOMIZED MEDIA AND NARRATIVE
• END-TO-END SOLUTIONS FOR SPONSORS
• IMPACTFUL ENGAGEMENT TOOLS BEYOND BASIC BRANDING
FANS
ATHELETES
BRANDS
RIGHTS
OWNER
WE ARE TRANSFORMING SPORTS BEYOND TRADITIONAL SPONSORSHIP MEDIA.
WE ARE SHAKING UP SPORT TECTONIC PLATES.
REDEFINING SPORT ECOSYSTEM
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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THE BRIGHT FUTURE OF SPORTS

4. MASS POPULAR SPORT WITH
LARGEST FAN BASE, FROM
INFLUENCERS TO GRASSROOTS
WORLD’S ORIGINATOR OF
“LETHAL STRIKING
COMBAT SPORT”
FASTEST GROWING
PARTICIPATORY SPORT
WORLD’S MOST FOLLOWED
AND ANTICIPATED SPORTING
EVENTS
FASTEST GROWING SPORT
WITH NO BARRIERS; ANYONE
CAN PLAY
INTERNATIONAL
CONTENT
COMBAT
SPORTS
FOOTBALL
GAMING
& ESPORTS
RUNNING
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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WE MANAGE THE MOST PROMISING
SPORTS PROPERTIES AND COUNTING
STARTED OUT AS JUST A SMALL UNIT IN THE OOH MEDIA COMPANY
ESTABLISHING NEW
DESTINATION FOR NEW
GENERATION GAMERS
OPTIMIZING EXPERIENCE AS
ON-GOING & CUSTOMIZED
NARRATIVE
BUILDING THAILAND INTO
LETHAL STRIKING COMBAT
CAPITAL OF THE WORLD
CREATING LONGIVITY
BEYOND MATCHDAY
CREATING MASS PREMIUM
COMMUNITY THAT DRIVES
SPORT TOURISM ECONOMY

5. INTERNATIONAL
CONTENT
COMBAT
SPORTS
FOOTBALL RUNNING
OUR KEY COMPETITIONS & IP’S
NON-STOP EXCITEMENT
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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YEAR-ROUND CONTENT AND EVENTS PROVIDING CONTINUITY IN SPORT EXPERIENCE
GAMING
& ESPORTS

6. UNIQUE MEDIA SYNNERGY: “THE 4 O’S”
TO TRANSFORM SPORTS EXPERIENCE
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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44.4B
EYEBALLS/YEAR
300M
TOTAL DAILY REACH/YEAR
ACROSS ALL
SOCIAL MEDIA CHANNELS
2.8M
FANS
ATTENDED EVENTS/YEAR
(PRE-PANDEMIC)
4
TOP TEN RATING
CONTENTS ON FREE TV
IN 2021
0VER
90 CLUBS
OUR OWN CHANNELS
OVER-THE-AIR ONLINE OOH ON-GROUND

7. ENSURING THE ULTIMATE EXPERIENCE FOR OUR PARTNERS
END-TO-END INITIATIVES
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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COMPETITION
MANAGEMENT
4 O’S MEDIA
TALENT
MANGEMENT
MERCHANDIZING
GAMING
BROADCASTING
CONTENT
PLANNING
CREATIVE
SOLUTIONS

8. THE VIRTUAL OUTGOING
NEW GEN
THE TRENDY
THRILLER SEEKER
THE MASS FAN
WITH TRIBAL SPIRIT
COMFORT + ROUTINE LOVERS, OVERALL SPECTATOR,
SPORT ENTHUSIAST. GREAT ADOPTERS OF CONVENIENCE
AND EASY ACCESS PRODUCT & SERVICES
SOPHISTICATED, LIFE
EMBRACING ADULTS WITH
HIGH SPENDING POWER
AND ORGANIZED LIFE
ACTION + LIFESTYLE DRIVEN
MILLENNIALS. WITH DYNAMIC
IN INTERESTS; TRENDS
CATCHER
GREAT SENSE OF
BELONGING.
TOGETHERNESS IS THEIR
CORE VALUE. LOYAL TO
WHAT REPRESENTS THEIR
COMMUNITY
YOUNG EARLY ADOPTERS,
TECH SAVVY WHO LOOK FOR
THINGS THAT STIMULATE THE
MIND. MANY MORE YEARS OF
LOYALTY
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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ULTIMATE OPPORTUNITIES TO ENGAGE
WITH THE BROADEST RANGE OF FANS
THE COMFORT LOVING
SPORT ADDICT
THE HEALTH CONSCIOUS
URBANITE

9. E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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SUCCESSFULLY IMPLEMENTED
INTEGRATED 4 O’S FOR TOKYO 2020

10. INTEGRATED PLATFORMS TO ENHANCE F1 EXPERIENCE THAT EMANATES FROM RACE BROADCASTING
MULTI-DIMENSIONAL LIVE
EXPERIENCE
NETFLIX
DOCUSERIES
F1 FANTASY
GAME
ALL ACCESS & IN-DEPT
CONTENTS
LIFESTYLE & TRAVEL
GUIDE
SUCCESS CASE: LIBERTY MEDIA’S F1
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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11. • Declining popularity >>>> decreasing revenue
• Aging target audience with conventional media consumption behavior (TV)
• Relying on TV rights and race hosting fees
• Liberty Media bought F1 Group in 2017
• Redefine fan experience with data-centric approach
• Created a new exciting ecosystem that revolves around live broadcast
LIFESTYLE
BRAND
IMPRESSIVE OUTCOME BOTH FINANCIAL & NON-FINANCIAL
F1 enhances fan experience on all levels through data, using it to cater both casual followers and devoted fans, with the vision of transforming the sport to a lifestyle brand
For 3 year in a row F1 is the
fastest growing sport on
social media exceeding EPL
Recruited younger
audience over 50% of
which are younger than
35 y/o
Engagement growth 2019-20
99% 3%
TV rights soared to USD 600M
in 2018
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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HOW A DECLINING SPORT TURNED INTO YOUNG GENERATION’S MARKETING SUPERSTAR
SUCCESS CASE: LIBERTY MEDIA’S F1

12. JOIN
THE RISING
LEGENDS
E L E V A T E & I N S P I R E I N T R O D U C T I O N T O P L A N B E L E V E N
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13. E L E V A T E & I N S P I R E F O O T B A L L
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NATION’S
UNIVERSAL
PASSION
FOOTBALL IS A CULTURE
THAT CONNECTS & UNITES

14. FOOTBALL POPULARITY IS RISING IN THAILAND
INTEREST HAS INCREASED BY 21% OVER THE LAST 6 YEARS
INTEREST IN THAILAND IS ONE THE HIGHEST
2ND HIGHEST BEHIND UAE FROM THE 18 MARKETS
WHERE SURVEYS WERE CONDUCTED
Source: Nielsen Sports 2019, Percentage of “Interested” or “Very interested” by respondents to the question How interested are you in the following football
tournaments? - In terms of whether you attend event, watch in on TV, follow it online, listen to the radio or read about it in print, Survey sample size 3,000
2014 2015 2016 2017 2018 2019
57%
64%
72%
74%
67%
78%
E L E V A T E & I N S P I R E F O O T B A L L
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THAI FOOTBALL POPULARITY IS SOARING

15. OPPORTUNITY TO ENGAGE WITH
THE LARGEST SPORT FANBASE
E L E V A T E & I N S P I R E F O O T B A L L
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WE MANAGE ALL PROPERTIES ACROSS PROFESSIONAL FOOTBALL IN THAILAND
• UNIVERSALLY RECOGNIZABLE
• NATION’S SENSE OF OWNERSHIP AND IDENTITY
• LARGEST SPORT COMMUNITY IN THAILAND
• LONGEST RUNNING SPORT CONTENT IN A YEAR
• INSTANT ACCESS TO 100+ CLUBS NATIONWIDE
• LOCAL PROVINCIAL GRASSROOTS COMMUNITIES
THAILAND NATIONAL TEAMS LEAGUE & CUP COMPETITIONS

16. IMMERSIVE EXPERIENCE ANYWHERE
14.7B
EYEBALLS/YEAR
146M
TOTAL DAILY REACH/YEAR
ACROSS ALL OFFICIAL SNS
OVER 1,450
MATCHS/YEAR
7
OUT OF TOP TEN RATED
SPORTS CONTENT IN 2021
THB 230M
OF MEDIA INVENTORY
FOR OOH COMMUNICATIONS
1.5 HRS
AVERAGE TIME SPENT AT
FANZONE
230
OOH CONTENTS/YEAR
4M
FANS ON
OFFCICIAL SNS
550
LIVE MATCHES/SEASON
120
LIVE MATCHES/YEAR
OVER-THE-AIR ONLINE OOH ON-GROUND
E L E V A T E & I N S P I R E F O O T B A L L
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17. E L E V A T E & I N S P I R E F O O T B A L L
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THAILAND NATIONAL TEAM QUICK FACT
NATION’S SENSE OF PRIDE AND ALL-TIME NATIONAL AGENDA
10.3 AFF Suzuki Cup 2021 (IDN V THA)
10.2 AFF Suzuki Cup 2021 (THA V VIE)
9.6 AFF Suzuki cup 2021 (VIE V THA)
8.4 AFF Suzuki cup 2021 (THA V IDN)
7.2 AFF Suzuki cup 2021 (THA V SIN)
5.9 AFF Suzuki cup 2021 (THA V MYA)
5.7 Volleyball Women’s Nations League 2021 (THA V ITL)
4.6 AFF Suzuki cup 2021 (PHI V THA)
4.5 Volleyball Women’s Nations League 2021 (THA V CAN)
TOP 10 SPORT CONTENT IN 2021
Pre-pandemic
SPORT CONTENT
IN THAILAND
#1
HIGHEST GRP
IN 2021
10.3
20M+
FOLLOWERS ON
OFFICIAL SNS
2.5M
29.12.21
IDN v THA, Thairath TV
OF THAI POPULATION
ARE FANS
20%
FOLLOWERS
ON UNOFFICIAL SNS
AVERAGE ANNUAL
MATCHDAY ATTENDANCE
220K

18. E L E V A T E & I N S P I R E F O O T B A L L
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LEAGUE RANKING
IN ASIA
#8
AVERAGE ANNUAL
MATCHDAY ATTENDANCE
2.3M
60M+
HIGHEST RATING
1.17
AVERAGE MONTHLY
LIVE MATCH VIEWS
16
18
76
240
310
900
CLUBS
CLUBS
CLUBS
MATCHES
MATCHES
MATCHES
THAI LEAGUE QUICK FACT
1,450 MATCHES
110 CLUBS
SEASON: SEP-JUN (9 MONTHS)
TL, PPTV
Chiangrai Utd v Muangthong Utd , 04.09.21
In comparison with
1.23 GRP
English Premiere League, PPTV
Manchester Utd v Liverpool FC, 24.10.21
NON-STOP EXCITEMENT THAT REACHES FANS ON PROVINCIAL & GRASSROOTS LEVEL
Pre-pandemic

19. E L E V A T E & I N S P I R E F O O T B A L L
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EXCITEMENT BEYOND THE PITCH
SOME OF OUR INITIATIVES IN MAKING FOOTBALL ALWAYS-ON AND ACCESSIBLE TO ALL
NFT
TRADITIONAL MEDIA CONTENTS MERCHANDIING & FANS LOYALTY PROGRAM
MUSIC MARKETING
FANS
INVOLVEMENT
DATA DRIVEN
CONTENTS
YOUTH
CONTENTS & MARKETING GAMING
LIFESTYLE
COLLABORATION
MASS PARTICIPATION
& EVENTS

20. E L E V A T E & I N S P I R E F O O T B A L L
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WE LOVE WORKING WITH BRANDS
TOGETHER WE CREATED SOME OF THE MOST UNQUE AND SUCCESFUL CAMPAIGNS IN SPORTS MARKETING
CHANNEL SPECIFIC IMC TO
CREATE CONVERSION IN
PRODUCT TRADE-UP
1ST INTERNATIONAL FOOTBALL
FESTIVAL THAT CREATED A
TOTAL BRAND EXPERIENCE
O2O CAMPAIGN THAT FULLY
INTEGRATED ONLINE & OOH
MEDIA TO DRIVE ENGAGEMENTS
CHANG: VOICE OF 12 M-150: M-150 CUP GILLETTE: FACE OF NATION

21. E L E V A T E & I N S P I R E F O O T B A L L
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LET THE
PASSION
RISE