Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Advertising and Sponsorship Opportunities with  Private and Confidential © The Poker Channel Ltd. January 2008
Introduction <ul><li>World’s largest TV network dedicated to gaming – 32 countries by end July ‘10 </li></ul><ul><li>Avail...
Why Television? Why The Poker Channel? - Trust, Conversion & Efficiency <ul><li>TV still the dominant entertainment source...
Broadcasts to 23m TV homes Private and Confidential © The Poker Channel Ltd. January 2008  UK Ireland France Monaco Belgiu...
Available in 29 European countries Private and Confidential © The Poker Channel Ltd. January 2008  Poland Czech Rep. Croat...
Poker Channel France – Sept ‘10 Private and Confidential © The Poker Channel Ltd. January 2008  <ul><li>Distribution & Mar...
Poker Channel Latam & S Africa  - July ‘10 Private and Confidential © The Poker Channel Ltd. January 2008  <ul><li>Argenti...
Poker Channel on CNBC Europe Private and Confidential © The Poker Channel Ltd. January 2008  Private and Confidential © Th...
30m TV homes in 32 markets by July 2010  (excluding CNBC) Private and Confidential © The Poker Channel Ltd. January 2008  ...
Strong geographic spread via one network Private and Confidential © The Poker Channel Ltd. January 2008  Private and Confi...
World’s largest TV poker library Private and Confidential © The Poker Channel Ltd. January 2008  Private and Confidential ...
Proven value for gaming brands Private and Confidential © The Poker Channel Ltd. January 2008  Private and Confidential © ...
<ul><li>90% of viewers are male; 70% are 18-35 yrs old </li></ul><ul><li>65% of viewers play at least once a day </li></ul...
Viewership and Audience Share  <ul><li>Historic UK ratings: </li></ul><ul><li>Reached 1m unique viewers per month when BAR...
Channel Marketing and Promotion <ul><li>$1m+ worth’ advertising spend in gaming media (print, online, forums) </li></ul><u...
Advertising & Sponsored Airtime <ul><li>Prime time broadcasts for branded programmes/ events: </li></ul><ul><ul><li>Will f...
Advertising & Production Services <ul><li>Promotions  and site news on screen daily on TV crawler: </li></ul><ul><ul><li>B...
Advertising .com sites on TV in Europe <ul><li>Adverts for .com (real money) sites permitted by UK regulator, OFCOM  </li>...
Video Content and Advertising on pokerchanneleurope.com  Private and Confidential © The Poker Channel Ltd. January 2008  P...
Online Video Advertising Examples: Private and Confidential © The Poker Channel Ltd. January 2008  Private and Confidentia...
Upcoming SlideShare
Loading in …5
×

Media Pack Master A

1,571 views

Published on

Published in: Entertainment & Humor, Travel
  • Be the first to comment

  • Be the first to like this

Media Pack Master A

  1. 1. Advertising and Sponsorship Opportunities with Private and Confidential © The Poker Channel Ltd. January 2008
  2. 2. Introduction <ul><li>World’s largest TV network dedicated to gaming – 32 countries by end July ‘10 </li></ul><ul><li>Available in 23m European TV homes: 12.5m in Cont. Europe, 10.5m in UK & Eire </li></ul><ul><li>Available in 5m TV homes in Latin America in Spanish; 2m homes in Sth Africa </li></ul><ul><li>More than 2m viewers a month in UK and Europe </li></ul><ul><li>Airs to a global audience on pokerchanneleurope.com </li></ul><ul><li>Reaches young, male, high-value viewers, proven to convert effectively </li></ul><ul><li>1000+ hours of most popular tournaments, tutorial shows, news, player profiles </li></ul><ul><li>Airs 24/7 in Europe (Fr & Eng); 10pm-4am in UK & Ireland; evenings in Latam (Sp) </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  3. 3. Why Television? Why The Poker Channel? - Trust, Conversion & Efficiency <ul><li>TV still the dominant entertainment source in the household </li></ul><ul><li>Viewers watch more TV than they consume any other media </li></ul><ul><li>TV builds trust/brand awareness & generates conversion on broad scale </li></ul><ul><li>Well-established brand with high-value male audience, wide distribution and valuable EPG positions </li></ul><ul><li>Cost-effective, pan-regional marketing platform for real money sites, sportsbooks and games </li></ul><ul><li>Generates ~3,000 real-money players p/m for its poker partners from current Europe footprint </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  4. 4. Broadcasts to 23m TV homes Private and Confidential © The Poker Channel Ltd. January 2008 UK Ireland France Monaco Belgium Netherlands Luxembourg Germany Austria Scandinavia Baltics Spain Portugal
  5. 5. Available in 29 European countries Private and Confidential © The Poker Channel Ltd. January 2008 Poland Czech Rep. Croatia Serbia Bulgaria Slovak Rep Slovenia Hungary Greece Cyprus Malta Romania
  6. 6. Poker Channel France – Sept ‘10 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><li>Distribution & Marketing: </li></ul><ul><li>Will replace English-language Poker Channel in France </li></ul><ul><li>Available at launch to at least 4 million TV homes </li></ul><ul><li>Expansion via Orange TV and Canalsat (6m homes) </li></ul><ul><li>24/7 in French language </li></ul><ul><li>Marketing partnerships with all key French gaming media </li></ul><ul><li>Programming: </li></ul><ul><li>Partnerships with top French pros for exclusive tutorial content </li></ul><ul><li>All major tournaments covered, eg: WSOP, WPT, High Stakes Poker, Million Dollar Cash Game, EPT, Grand Prix de Paris </li></ul><ul><li>Regular pro interviews and strategy sessions </li></ul><ul><li>Daily news updates via ‘Bloomberg-style’ TV crawler </li></ul><ul><li>Live coverage of major final tables in France </li></ul>
  7. 7. Poker Channel Latam & S Africa - July ‘10 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><li>Argentina </li></ul><ul><li>Available at launch to c. 1 million TV homes </li></ul><ul><li>Available to subscribers of Cablevision (digital), Supercanal (analogue), Telered (analogue) and other regional operators </li></ul><ul><li>Broadcasts daily from 8pm </li></ul><ul><li>Mexico </li></ul><ul><li>Available at launch to c. 4 million TV homes </li></ul><ul><li>Available to subscribers of Cablevision, Cablemas, Megacable, Cablecom, Telecable </li></ul><ul><li>Broadcasts daily from 12am on TVC Deportes </li></ul><ul><li>South Africa </li></ul><ul><li>Available at launch to c. 2m TV homes </li></ul><ul><li>Available to subscribers of DsTV </li></ul><ul><li>Broadcasts daily from 12am </li></ul>
  8. 8. Poker Channel on CNBC Europe Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><li>Available to over 100 million homes in 50+ countries from 12am </li></ul><ul><li>Key strength in UK, Germany, Italy, France, Spain </li></ul><ul><li>In UK on Sky (505), Virgin (613), Tiscali TV (510), Freesat (210) </li></ul><ul><li>Available every Fri & Sat night </li></ul><ul><li>Airs within most watched news channel in Europe </li></ul><ul><li>Affluent CNBC demographic is strong complement to Poker Channel </li></ul><ul><li>Poker Channel has exclusive control of CNBC poker block </li></ul><ul><li>Strong correlation between viewer interest in financial markets and poker </li></ul><ul><li>EMS/ CNBC data 12AM – 2AM (analysis over 8 weeks. 100% of viewers) </li></ul><ul><li>Reach (000) 14,745 </li></ul><ul><li>Ratings 508 </li></ul><ul><li>Impacts (000) 201,055 </li></ul><ul><li>OTS 67 </li></ul>
  9. 9. 30m TV homes in 32 markets by July 2010 (excluding CNBC) Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  10. 10. Strong geographic spread via one network Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  11. 11. World’s largest TV poker library Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><li>Coverage of all major tournaments, eg: </li></ul><ul><ul><li>World Series of Poker </li></ul></ul><ul><ul><li>World Poker Tour </li></ul></ul><ul><ul><li>European Poker Tour </li></ul></ul><ul><ul><li>Irish Open </li></ul></ul><ul><ul><li>World Heads Up Championship </li></ul></ul><ul><ul><li>Aussie Millions </li></ul></ul><ul><ul><li>Latin America Poker Tour </li></ul></ul><ul><li>Live events, premium content and exclusives: </li></ul><ul><ul><li>Live tournament coverage such as EPT and PCA </li></ul></ul><ul><ul><li>Live Bloomberg-style news tickers on screen </li></ul></ul><ul><ul><li>Exclusive tutorial and educational shows </li></ul></ul><ul><ul><li>Weekly news with player interviews, event results </li></ul></ul>
  12. 12. Proven value for gaming brands Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  13. 13. <ul><li>90% of viewers are male; 70% are 18-35 yrs old </li></ul><ul><li>65% of viewers play at least once a day </li></ul><ul><li>Over 25% of viewers have converted to a site advertised on Channel </li></ul><ul><li>(Viewer Survey Results 2010) </li></ul><ul><li>Conversion rates of registrations to real money players at 20%+ </li></ul><ul><li>Has delivered ~2500 registrations for a single partner in one month </li></ul><ul><li>Channel-delivered players have generated c. $120 gross rake a month </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 Attracts high-value players globally
  14. 14. Viewership and Audience Share <ul><li>Historic UK ratings: </li></ul><ul><li>Reached 1m unique viewers per month when BARB rated on Sky platform in UK </li></ul><ul><li>Poker in peak time (post 9pm) gained 50,000+ viewers nightly </li></ul><ul><li>Channel attracted up to 22,500 average viewers for a single hour in the UK only </li></ul><ul><li>Sky platform at that time was c. 8m homes </li></ul><ul><li>Europe ratings and audience share </li></ul><ul><li>Continental Europe reach is now over 100% of historic Sky reach </li></ul><ul><li>On pro-rata basis, infer at least 50,000 viewers in the evenings </li></ul><ul><li>However, conditions more favorable for Poker Channel in Europe </li></ul><ul><li>Only c.150 channels on Europe platforms vs. 500+ on Sky platform in UK </li></ul><ul><li>Limited betting content in Europe while poker/betting prevalent in UK </li></ul><ul><li>Less competition implies greater audience share in Continental Europe than pro-rata calculation </li></ul>“ Primetime”: 12 noon to 1am
  15. 15. Channel Marketing and Promotion <ul><li>$1m+ worth’ advertising spend in gaming media (print, online, forums) </li></ul><ul><li>Monthly schedules and editorial in major gaming print and news sites </li></ul><ul><li>Marketing of channel and highlights on online video sites inc. youtube </li></ul><ul><li>Marketing by platforms in subscriber magazines, promotional channels, direct mail </li></ul><ul><li>Positioning in sports or entertainment sections of electronic programme guides (EPGs) </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  16. 16. Advertising & Sponsored Airtime <ul><li>Prime time broadcasts for branded programmes/ events: </li></ul><ul><ul><li>Will feature real money sites in Europe & Latam </li></ul></ul><ul><ul><li>Up to 1 hour daily in fixed, peak time slots </li></ul></ul><ul><ul><li>Up to 10 x 30’’ branded programme trailers daily </li></ul></ul><ul><li>Shortform (30’’) or long-form (30-60’) advertising: </li></ul><ul><ul><li>Will promote real money sites in European adverts </li></ul></ul><ul><ul><li>Will promote free-play sites in Latam adverts </li></ul></ul><ul><ul><li>Up to 16 x 30’’ spots daily in prime time 9pm-2am </li></ul></ul><ul><li>Exclusive sponsorship of premium content inc. WSOP: </li></ul><ul><ul><li>Up to 2 hours of sponsored airtime daily in prime time </li></ul></ul><ul><ul><li>Up to 16 x 10’’ billboards daily at start and end of break </li></ul></ul><ul><ul><li>Up to 10 x 30’’ trailers daily with sponsor branding </li></ul></ul>
  17. 17. Advertising & Production Services <ul><li>Promotions and site news on screen daily on TV crawler: </li></ul><ul><ul><li>Bloomberg-style ticker - 30+ displays p/d </li></ul></ul><ul><ul><li>Can run commercial promotions on regular rotation </li></ul></ul><ul><li>Low-cost production services from in-house team: </li></ul><ul><ul><li>Will reversion online tournaments for TV broadcast </li></ul></ul><ul><ul><li>Permanent branding on screen, ofcom-compliant </li></ul></ul><ul><ul><li>Produce adverts/ billboards within 10 days </li></ul></ul>
  18. 18. Advertising .com sites on TV in Europe <ul><li>Adverts for .com (real money) sites permitted by UK regulator, OFCOM </li></ul><ul><li>(Gambling Act 2005) </li></ul><ul><li>Adverts can be shown in Europe if aired by a UK-originating channel </li></ul><ul><li>(EU TV without Frontiers Directive) </li></ul><ul><li>Many local broadcasters cannot legally advertise real money sites </li></ul><ul><li>.Com sites need license from a white-listed jurisdiction (eg. EU, Antigua) </li></ul><ul><li>Can feature direct call-to-action promotions, bonus codes, and urls </li></ul><ul><li>Scheduled around premium content in peak slot (9pm-2am) </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  19. 19. Video Content and Advertising on pokerchanneleurope.com Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><ul><li>Dedicated online video and display advertising to complement TV campaigns </li></ul></ul>
  20. 20. Online Video Advertising Examples: Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><ul><li>Pre-, post roll video advertising </li></ul></ul><ul><ul><li>Banner ads around video player </li></ul></ul><ul><ul><li>Clickable overlay ads during video playback </li></ul></ul><ul><ul><li>Dedicated video players for advertisers’ content </li></ul></ul>

×