Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sport Magazine Media Pack - Dec 2009

Sport Magazine – The Weekend Starts Here. Unlike any other publication, Sport occupies a unique territory that has become a must read for many people. Sport has the look and feel of a paid for publication (75% believe its as good as a paid for) and the style of the content has been hugely popular amongst it’s readers.

  • Be the first to comment

Sport Magazine Media Pack - Dec 2009

  1. 1. Sport Magazine Media Pack
  2. 2. SPORT REJUVENATED Source: ABC Jun – Dec 09/You Gov Key audiences ABC1 profile 87% Male profile 75% 20-45 profile 85% Average Income £44k+ ABC 306,435 Source: ABC Dec 09/You Gov
  3. 3. A UNIQUE OPPORTUNITY <ul><li>Unique readership </li></ul><ul><ul><li>71% do no read traditional men’s mags </li></ul></ul><ul><ul><li>32% do not read another newspaper </li></ul></ul><ul><li>Relevant editorial </li></ul><ul><li>High production value </li></ul><ul><li>Weekly targeted distribution </li></ul><ul><ul><li>Every Friday morning, hitting consumers before the weekend </li></ul></ul><ul><ul><li>Unique VIP network as well as commuters </li></ul></ul><ul><ul><ul><li>Over 150 London tube/rail stations </li></ul></ul></ul><ul><ul><ul><li>Over 900 Gyms & sports/health clubs </li></ul></ul></ul><ul><ul><ul><li>Over 130 office blocks including major banks, law firms and HQs </li></ul></ul></ul><ul><li>Ad friendly re design </li></ul>Source: Sport Magazine Readership Survey
  4. 4. THE MARKET Source: ABC Men’s Magazine’s Circulation/Distribution UK’S 2 ND BIGGEST MEN’S MAGAZINE
  5. 5. SET PIECE SPECIALS 12th March - Cheltenham/Formula 1season 9th April - US masters 16th April - Technology in Sport 23rd April - London Marathon 7th May - Final Weekend of Premier League 14th May - FA Cup Final 21st May - Champions League Final 4th – 11 th June World Cup issues 17th Sept - Autumn/Winter Fashion special 1st October - Ryder Cup special 12th Nov - Winter Sports Special 19th Nov - Fragrance special
  6. 6. ADVERTISING FORMATS Covers Sponsorships Tactical Distribution Double page spreads Sampling Branded content Creative shapes Gatefold
  7. 7. COVERS 4 page Coverwrap 2 Page Coverwrap Available on high gloss Multi covers available Front Cover Footer Cover Corner
  8. 8. SPONSORSHIPS Sponsorship strips Football sponsorship
  9. 9. BRANDED CONTENT Branded Content Advertorials
  10. 10. TACTICAL Contents Strip Contents Ownership Highly Tactical Ad Placement
  11. 11. DISTRIBUTION Branded Hand Distribution on 250 hand distributers Product sampling. Up to 150,000 products on one day
  12. 12. SAMPLING Tip on sample Liquitouch fragrances Scent Strips
  13. 13. GATEFOLDS Gatefolds 6 to 8 pages Minimum 115gsm
  14. 14. CREATIVE SHAPES U shaped ads (can be integrated) L Shaped ads(& integrated advertorials) Bookends (can be integrated)
  15. 15. DOUBLE PAGE SPREADS Half Page DPS Double Page Spread