23 02 11 Australian Broadcast Summit Final

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Australian Broadcast Summit Final

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23 02 11 Australian Broadcast Summit Final

  1. 1. You can’t close your ears<br />Clive Dickens<br />
  2. 2. 10 years ago<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. The brands we forgot<br />
  7. 7.
  8. 8. Now some bad news<br />
  9. 9. UK Commercial Radio’s revenues falling<br />£(M’s)<br />Source :RAB/Ofcom<br />
  10. 10. Now the good news<br />
  11. 11. 82%<br />Source : BBC Eartime research 2010<br />
  12. 12. 60%<br />Source: BBC Eartime research 2010<br />
  13. 13. 47m<br />Source : RAJAR Q4:10 IPSOS/RSL<br />
  14. 14. Platform neutral<br />
  15. 15. Decide what business you are in...<br />€ ‘000s<br />Source: AA/ Spend in Euro<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. Brand awareness is 7% un-prompted & 34% prompted<br />Source: Harris Interactive 16+ UK Online Omnibus<br />
  20. 20. What about streaming music services?<br />
  21. 21. The stuff in between the music<br />
  22. 22. Unique Music Content<br />
  23. 23. Football & Comedy<br />
  24. 24. Masthead websites are declining<br />
  25. 25. Go where your audience are<br />
  26. 26. Harness passion of Social Graph<br />
  27. 27. Over 10m YouTube views<br />
  28. 28. 1.7m app downloads<br />300,000 active users<br />
  29. 29. All UK Radio in one simple player<br />
  30. 30. Absolute Radio streamed 11.4m hours of live programming in January<br />BBC yet to publish Oct-Jan data<br />
  31. 31. Choice & Convenience<br />
  32. 32. But, who listens to podcasts?<br />
  33. 33. 3,425,603<br />Source : Absolute Radio server logs for January 2011<br />
  34. 34. Over 15,000 free episodes ‘On-Demand’<br />
  35. 35. Website more than a brochure<br />
  36. 36. Is Digital Radio working in UK?<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. 65% of Absolute Radio listening is digital<br />
  42. 42. Disruptive Innovation<br />
  43. 43.
  44. 44. Absolute Radio <br />is becoming a mobile <br />music & entertainment <br />brand with radio at it’s core<br />
  45. 45. You can’t close your ears<br />Clive Dickens<br />@cdickens<br />

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