Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Case study on green food in India


Published on

Organic foods are healthy than conventional food. but due to lack of sufficient organic store and high prices consumers are not purchasing green products.

Published in: Food
  • Be the first to comment

Case study on green food in India

  1. 1. Case study: Green food in India By: Snehal Bawre
  2. 2. Green Food • Green/Organic foods are foods produced by organic farming. While the standards differ worldwide, organic farming in general features cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity. Artificial chemical fertilisers are prohibited, also the use of drugs, pesticides and antibiotics, and wormers. • "Organic farmers develop a healthy, fertile soil by growing and rotating a mixture of crops, adding organic matter such as compost or manure and using clover to fix nitrogen from the atmosphere." Farmers develop soil rich in nutrients to grow strong and healthy crops. They encourage wildlife to help control pests and diseases by letting them range freely on the farms. Mixed farming helps break cycles of pests and disease and builds up fertility in the soil.
  3. 3. Vegetarian Mark • Packaged food products sold in India are required to be labelled with a mandatory mark in order to be distinguished between vegetarian and non-vegetarian. • The symbol is in effect following the Food safety and standards (packaging and labelling) act of 2006, and got a mandatory status after the framing of the respective regulations (Food safety and standards (packaging and labelling) regulation in 2011. • According to the law, vegetarian food should be identified by a green symbol and non-vegetarian food with a brown symbol.
  4. 4. Companies producing green food There is widespread public belief, promoted by the organic food industry, that organic food is safer, more nutritious, and tastes better than conventional food. So now companies are manufacturing green food, some of them are as follows- • Made Green Exports • Jagan Enterprises • Prakrati Organic • Saico Healthcare Pvt. Ltd. • Sun Agrifresh • Royal Agro Green Foods Industries Pvt. Ltd. etc.
  5. 5. Benifits of Green food • Organic produce contains fewer pesticides. • It is often fresher. • Organic farming is better for the environment. • Organically raised animals are NOT given antibiotics, growth hormones, or fed animal byproducts. • Keeps Our Families Healthy • Purchasing organic, especially from the farmer's market, supports your local community's economy, creating jobs and keeping farmers thriving. • No sick birds, dying sea or freshwater life, or infertile wildlife from chemical exposure.
  6. 6. Consumer awareness Organic food can be difficult to find. Your area may not have a farmer's market and your local stores may only carry a limited selection. Thankfully, these things are expanding drastically in recent years, but we still have a ways to go and this means a little extra work on your part, either finding good sources, ordering in bulk or growing and/or raising our own. As we all know the benifits of organic food but companies are needed to aware consumer more about the green food and its benifits. The most common complaint though is that organic food is too expensive. And this seems accurate when you're comparing it in your grocery store to conventional food.
  7. 7. cont.. But it's important to understand that what IS organic isn't actually more expensive; non-organic food has just been made artifically cheap by government farm subsidies. Most non-organic food derives from corn and soy, two heavily subsidized commodities. Think about it: most processed foods are about 80% corn-derived, and animal products are fed a corn- and soy-based diet. (Yum.) The other subsidies come in the form of oil: petroleum-based fertilizers, pesticides, and so on. And another has to do with scale: large-scale producers are often government-supported, too. Non-organic farmers simply get more subsidies in various ways for producing food than organic farmers, and so they can keep their prices artificially low.