Let’s move past obsolete vanity metrics like page hits and visit counts. Use analytics to find out exactly how your users interact with your website and apps. Master concrete tactics that help you practice the Lean UX ideal of build, measure, and learn. Actively record touch-points on your UX with Google Analytics to track what buttons, options, and selections your users make on your UI. Use this technique in your native and web apps to accurately report new feature use. QA, designers, and programmers benefit from device capabilities, geo-location, and O/S info collected passively by the Google Analytics system. Empower everyone on your team to make better choices in their daily work!