Apple Company Marketing Strategy for 18-50 Social Media Users
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Apple targets social media users ages 18 to 50 to increase sales and build their familiar brand image. Their $1.152 billion annual marketing budget is focused on pay per click (53%), social media (31%), and mobile (16%) through platforms like Twitter, Facebook, Instagram, YouTube, and Google to reach their target audience.
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Apple Company Marketing Strategy for 18-50 Social Media Users
- 1. Apple Company Eunice Cheong (A44498655)
- 3. Target Audience Age 18 to 50, regardless of their age and nationalities Social media user: Twitter, Facebook, Instagram etc. Personal phone user Email account
- 4. Key Performance Indicator Number of times of ‘Retweet’ Number of times of ‘Like’ Pay per click for banners, and links
- 5. Big Idea Increasing sales Familiar brand image
- 6. Tools & Tactics Twitter Facebook Instagram Youtube Google Mobile services Email
- 7. Budget $1.152 billion per year Pay per click: $5.76 hundred million Social media: $3.456 hundred million Mobile: $1.728 hundred million
- 8. Pie Chart Budget 16% PPC 53% Social Media 31% Mobile
- 9. Summary 18 – 50 / Gender Nationalities doesn’t matter Increasing sales and brand image Social media users
- 10. Work Cited Apple Official Website (www.apple.com/) Apple Company (http://en.wikipedia.org/wiki/Apple_Store) Digital Marketing Budget Calculator (http://digitalmarketingcalculator.com/)