Intrigued by economics and law?… Sign up for Bocconi Virtual College. Take part in a truly special initiative: a cycle of nine lessons, held by Bocconi professors via internet. Bocconi Virtual College enables you to experience the world of economics, management and law and to learn about the content of Bocconi’s Bachelor programs. It will help you move toward the choice of a university career by knowing what you are going to study and feeling that you are already keen on it.

1. Bocconi Virtual College Enrolling the smartest high school students

2. Bocconi Virtual College Bocconi Virtual College offers a cycle of university lessons held by Bocconi faculty for secondary schools using elearning. The objective of the lessons is to offer students the opportunity to find out about basic concepts in economics, management and law which are useful not only for understanding courses of study in these fields, but also in acquiring the tools for interpreting social settings and dynamics. Each of the 9 lessons of the cycle are structured as follows: About 30 minutes of audio-visual lessons held by a Bocconi faculty member and an accompanying Power Point presentation 10 self-test questions Watch the trailer

3. The Lessons The nine Bocconi Virtual College lessons, created just for secondary school students, provide a chance to explore the subjects typically included in economic and legal studies: International Management Financial System Microeconomics Public Law Private Law Macroeconomics Mathematics Marketing Economic History Each lesson is made up of an audio-visual module along with a related Power Point presentation which students can download in Adobe Acrobat form. To follows the lessons, students will need a multimedia computer.

4. The Self-Tests After completing each lesson, students will be asked to answer ten questions. Each question will have three possible answers, only one of which is correct. To pass the lesson’s test, at least eight questions must be answered correctly within the established time limit. Students can repeat each self-test a maximum of three times.

5. The Bocconi Virtual College Certificate After a student has successfully passed all nine self-tests, he/she will receive an email with instructions on how to obtain the Bocconi Virtual College Certificate.

6. The 9 lectures

7. International management - Professor Markus Venzin The Business Planning Process This session explains the process of creating a business plan that can be used for start-up companies as well as established firms. A business plan aims at increasing the profitability of a business by analyzing the current situation of a company and identifying the ideal position of the business in the next years. We will use an entrepreneurial campany - Hampi Plates - to illustrate the main strategic process building blocks: 1. market and company analysis; 2. vision and long-term objectives; 3. corporate, business and functional strategy; and 4. implementation and performance measurements. Watch the preview

8. Financial System - Professor Stefano Caselli Financial System - The kick-off for “Financial System” This lecture explains what a financial system is and what its functions are. Studying the financial system means to understand and to analyze the functioning of the “big infrastructure” that helps the economic system to work and develop. The economic system is made up of three different groups of players: families, firms and public administrations that interact together to buy and sell services and goods. The study of the financial system is the analysis and the understanding of its main components (Contracts, Markets, Intermediaries and Supervisors), which interact to form an infrastructure for the economic system. Watch the preview

9. Microeconomics - Professor Nicoletta Corrocher An introduction to Microeconomics Microeconomics studies the functioning of the market, i.e. the choices of consumers and firms facing the problem of scarcity of resources. Choices are necessary because the resources are scarce – if everything were available, there would be no need to choose. The lecture explains how the market works, the interaction between consumers and firms and how prices regulate the exchanges between supply and demand. Watch the preview

10. Public Law - Professor Justin Frosini Forms of State and Forms of Government This lecture concerns comparative public law, talking about different legal systems. This introductive lesson is about forms of State, the relationship between the State (constitutional bodies) and citizens, and forms of Government, the relationship among constitutional bodies (in other words, the way power is distributed). Watch the preview

11. Private Law - Professor Alessandro Scarso Interpretation The lecture deals with interpretation of legal provisions and their application by way of analogy. Specifically, some examples with reference both to extensive and restrictive interpretation, on the one hand, and to literal interpretation, on the other hand, are given. As far as analogy is concerned, the requirements in order to have recourse to analogy and the underlying legal reasoning are briefly outlined. Watch the preview

12. Macroeconomics - Professor Tommy Murphy Macroeconomics Macroeconomics studies economy-wide phenomena, paying close attention to variables such as the gross domestic product, inflation, exchange rate, or unemployment. By looking into how these and other elements evolve through time and interact with each other, macroeconomic analysis can suggest alternative policy actions to try –for example- to reduce inflation, boost employment, or prevent economic crisis. As they have an impact on people’s daily lives, understanding the mechanisms that regulate these variables is fundamental not only for anyone responsible of economic policy or business management, but for everyone. This lesson provides a brief first look into the study of macroeconomics. Watch the preview

13. Mathematics - Professor Emanuele Borgonovo Mathematics for Managers This session explains the process of creating a business plan that can be used for start-up companies as well as established firms. A business plan aims at increasing the profitability of a business by analyzing the current situation of a company and identifying the ideal position of the business in the next years. We will use an entrepreneurial campany - Hampi Plates - to illustrate the main strategic process building blocks: 1. market and company analysis; 2. vision and long-term objectives; 3. corporate, business and functional strategy; and 4. implementation and performance measurements. Watch the preview

14. Marketing - Professor Andrea Ordanini Sketches of marketing The lecture introduces marketing to students who have never studied it and may be interested in having a “first date” with marketing. The video shows and discusses what marketing is, what it is not and what it means. Key activities such as market understanding, product management and delivery, and customer relations are sketched out and presented. Watch the preview

15. EconomicHistory - Professor Luca Fantacci 1929: the lesson from history This lesson concerns the great stock market crash of 1929. When the going gets tough, people look back at old times, in search of comfort and inspiration. As a matter of fact, the interest for history has increased over the past years, in the wake of mounting economic and financial problems. It’s a way to draw comparisons, recognize past mistakes, and try to devise better strategies for the future. Watch the preview

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