1. Joe Fuller
The colour scheme is white and a pale pink colour which is the colour of
a French manicure which is gives off the effect that it is classy and
sophisticated the gold bracelet also helps get this point across. What the
advert is advertising. The lines are also not perfectly straight which
shows being different because usually those lines would be straight. The
camera angle is close up which give the effect of power which makes it
seem as though you will be better if you owned this product. The image
of the product is smack bang in the middle so your eyes are instantly
drawn towards it. The image is of a clenched fist held up in the air which
a sign of impendence and being different and “breaking the mould”. The
lighting is lighter around the hand so it draws your eyes in. The fonts for
the titles are bold so it makes them stand out. The fonts for the rest of it
are a sort of messy pencil-written text which fits with the background of
the advert. The title says “Sheer Strength” which insinuates your nails
will be strong.