2. Outline:
What is the web blog?
How to create an
What it can use for?
account?
How the business women
will benefits from the web Steps Benefits
blog?
Examples of blog
How to design the blog? Other resources
(links- photos)
How can we add
Questions
information?
Bibliography
3. Introduction:
1- What is the web blog?
Blog is an abbreviated version of "weblog," which is a term used to describe
web sites that maintain an ongoing chronicle of information. A blog features
diary-type commentary and links to articles on other Web sites, usually
presented as a list of entries in reverse chronological order. Blogs range from
the personal to the political, and can focus on one narrow subject or a whole
range of subjects.
Many blogs focus on a particular topic, such as web design, home staging,
sports, or mobile technology. Some are more eclectic, presenting links to all
types of other sites. And others are more like personal journals, presenting
the author's daily life and thoughts.
4. 2- What it can use for?
Blogs can be created for just about anything.
1-They can be used for personal reflections of the owner, political
debates, product reviews, celebrity news, advice giving, religious
commentary, etc.
2- They’re a great way for people to share their knowledge and
expertise on pretty much anything.
3-Some bloggers use blogs as a way to advertise their business, while
others use them for advertising their “main” website!
4-The uses for blogs are countless. Anything that can be written and or
talked about can be presented on a blog.
5. 3- How the business women will benefits
from the web blog?
Search Engine Marketing Social Media Marketing
Direct Communications Media & Public Relations
Brand Building Position Yourself as an
Expert
Competitive Differentiation
Reputation Management
Relational Marketing
Low Cost
6. Examples
(links- photos)
Playstation: If you like playing games, then you must be a fan
of Playstation. You can visit it here
http://blog.us.playstation.com/
Blackberry: You get all you can expect from a blog of a
company like Blackberry.. You can see their blog here
http://blogs.blackberry.com/
Google: The Google blog is a great place for learning insights
about their products, technology and work culture.
http://googleblog.blogspot.com/
8. Steps
• Visit the Blogger homepage
• Enter your username and password, and
click Sign in
• Enter a display name and accept
Blogger's Terms of Service
• Pick an address (URL) and a blog title
• Choose your favorite blog template
9. How to design the blog?
Add images
You can add an image from your computer or the Web to your blog. Click
the image icon in the Post Editor toolbar. A window appears prompting you
to browse for an image file on your computer, or enter the URL of an image
on the Web.
Video
To add a video to your blog post, click the film strip icon in the Post Editor
toolbar above where you compose your blog text. A window appears
prompting you to 'Add a video to your blog post.
Click Browse to select the video file from your computer that you'd like to
upload. Note that Blogger accepts AVI, MPEG, QuickTime, Real and
Windows Media files and that your video must be less than 100MB in size.
10. How can we add information?
How to publish a blog post
Video
11. Benefits
Establish expertise and credibility.
Become a resource.
Create a dialogue.
Develop new relationships.
Search engine visibility.
12. Other resources that can
help you learn more
• http://www.ehow.com/how_4866981_create-blog-google.html
• http://www.ehow.com/how_8240902_upload-blog-templates-blogger.html
• http://support.google.com/blogger/bin/answer.py?hl=en&answer=112498
13. Questions to check the listeners
understanding
What are the first three steps to create an account ?
What are the benefits of blog for business women ?
What can we add in the blogs ?
What Can business women post in the blog ?
14. Bibliography
Introduction to blogging. (n.d.). Retrieved April 8, 2012, from http://codex.wordpress.org/
Introduction_to_Blogging
What are blogs? What can they be used for?. (n.b.). Retrieved April 8, 2012, from http://
www.successdemandsaction.net/2009/02/what-are-blogs-what-can-they-be-used.html
Rycroft, S. (2007). The 10 business benefits of blogging. Retrieved April 8, 2012, from http://
www.hosting-netexplorers.co.uk/blog/web-marketing/the-10-business- benefits-of
blogging/
Five benefits of blogging for business. (2010). Retrieved April 8, 2012, from
http://webbiquity.com/business-blogging/five-benefits-of-blogging-for-business/
Getting started guide. (n.d.). Retrieved April 8, 2012, from
http://support.google.com/blogger/bin/answer.py?hl=en&answer=112498
