The document is a personal branding exploration by Tyzhane Lassiter, a 26-year-old digital artist and marketing student. It outlines their background, goals, skills, and plan to build a successful career in digital marketing and help other artists. Their short term goals are to complete an internship, build their portfolio and get their first job. Mid term, they aim to start their own marketing company while gaining hands-on experience. Long term, they want to launch their own successful digital marketing business to help artists and provide training.

1. PERSONAL BRAND EXPLORATION
Tyzhane Lassiter
Project & Portfolio I: Week 1
March 5th , 2023

2. I am a 26-year-old Artist from New Jersey. My name Is
Tyzhane. Im Currently enrolled in Full-sail University receiving
my bachelor's degree in digital marketing. I am currently a
Digital Content Creator. I have Great people skills, and
experience in Adobe software. I have great ideas to help shape
the future in a more creative and exciting way. One day I plan
on growing many businesses and one day Owning some of the
most successful Digital Marketing Companies In the world.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Director of Brand & Creative
Services
• Director Of Executive Media
• Art Director
• Marketing Manager
BRAND ARCHETYPE
My brand archetype is Creator. This
mean I'm in tune with my creative
side. Im an Artist, Designer, and
maker. I tend to use my imagination
and bring whatever I'm thinking to
reality.
Creative
Director

4. Management team /Hiring Managers
TARGET AUDIENCE
Jane Elizebeth Macioci
Outreach Plan:
• The task I will complete is making sure my portfolio is ready for review.I will ensure
that all information is relevant.
• I will monitor all my emails. To ensure I don’t miss any dates or deadlines and
participate in any steps necessary to get Hired.
• I will reach out 3 business days after filling out an application in hopes to hear good
news.
Insurtech Digital Marketing /
SEO Content Manager
Sofia Kreisler
Senior Manager of Creative
Marketing at LoveShackFancy
Mathew Perlman
Outreach Plan:
• The task I will complete is to prepare myself to meet Mr. Mathew is ensure that my
portfolio and resume are altered to fit the job description.
• The method I would use for communication is via email and on the linked account.
• The manner I would follow up with Matthew is to see if there has been any update
on the position and the hiring process.
Manager, Creative services,
Founder, Artishouse
Outreach Plan:
• The task I will complete is making sure my portfolio is ready for review. I will ensure
that all information is relevant and reach all standard of expected skills.
• I will monitor all my emails. To ensure I don’t miss any dates or deadlines and
participate in any steps necessary to get Hired.
• I will reach out 3 business days after filling out an application in hopes to get hired.

5. GOALS
Short Term: (2024)
Intern, Beginning stage
Immediately after graduation year, I plan on getting hired as an intern at a good company that will teach me the basics of what I'll be doing in
my career. I plan on having a small business where I'll be making all the digital marketing content for small businesses to keep money
flowing. Ex. Business Cards, flyers, promotion ads, And animated promotional Videos.
-Build a Portfolio/LinkedIn account
-intern
-side job
Mid Term: (2025)
Start the first Job, Planning Small Business, Hands-on Learning
I would have mastered my small job and internship. I plan on elevation to starting my own marketing company. This will be happening while
I'm working for a Great Marketing company or A part of a great paying marketing team. This will teach me all the ends and outs of what it will
take to build my own multi-Million-dollar Digital Marketing Company. Giving me more hands-on experience, and properly preparing me for
my future business.
-First Real Job
-Hands-on learning
-Blueprint
-Note-taking for personal business
Long Term: (2026-2027)
Start My Business
Overall, my long-term goal is to gain as much knowledge as possible at this point from my interns and jobs. This is the year where I'll be
launching my own digital marketing company where I will be providing all necessary services to my clients. And these years I will be creating
a blueprint for young men and women who are interested in learning about digital marketing. This will be for all my employees to have the
opportunity to learn directly from me for free and exchange for a great staff and team.
-Business Launch
-Blueprint of what I learned
-Hiring Staff

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Adobe Creative Suite
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Team Management
Novice / Adept / Expert
Visual Concepts Novice / Adept / Expert
Graphic Design
SOFT
HARD
Novice / Adept / Expert
Personal Development Novice / Adept / Expert
Digital Strategy
Novice / Adept / Expert
Social media strategy Novice / Adept / Expert
Artist Development

7. I will ensure that All Services and Creations
are done to brand Standards While Bringing
the imagination of others to life.
PROMISE

8. CREDENTIALS
Work Experience:
• Content Creator
• Business and Flyer Creator
• Logo Maker
• Promotional ad Builder
• Digital Marketing
Education:
• Some College , June 2024
• Bachelors Degree in Digital Marketing
Leadership roles
• Social media Manager

9. COMPETITION
Paul Williams
Industry Experience:
• Social media manager, Marketing Director
• Social Media Marketing
• Marketing Branding Consultant
Education:
• University of New York College of Statin Island
Leadership Experience:
• The Party Starters Podcast (Power 105)
Skills and Proficiencies:
• Google Computer Networking
• Google Technical support
• It Operations Management
• It Hardware support
• SEO
• Event Planning
Tyzhane Lassiter
Overall Online Presence:
• 393 connections
• The banner image is customized
• Professional headshot
• Detailed and informational profile
HEADSHOT
Industry Experience:
• Content creator
Education:
• Fullsail University
Leadership Experience:
• Digital Creator For IG influencers
Skills and Proficiencies:
• Web design
• Adobe
• Keynote
Overall Online Presence:
• No connection
• Banner image not customized
• Professional Headshot
• Not Enough Info

10. COMPETITION
Dionnee Harper
Noteworthy Experience:
• Artist Development at Warner Records
• Executive vise President
• Senior vise president Marketing
• Senior director marketing
Tyzhane Lassiter
Industry Experience:
• Executive vise president
• Artist Development
Education:
• Syracuse university
Skills and Proficiencies:
• Marketing coordinator
• Marketing Assistant
• Product Manager
Overall Online Presence:
• 500+ connections
• The banner image is not customized
• Headshot is professional
• The profile is full of detail
• Active on social media
• Linkin URL is customized
Industry Experience:
• Industry experience goes here
Education:
• Full sail University
Leadership Experience:
• Digital creator for Ig influences
Skills and Proficiencies:
• Web design
• Adobe
• Keynote
Overall Online Presence:
• No connection
• Banner image not customized
• No Professional Headshot
• No details
• Not Enough Info

11. BRAND POSITION
I want to give artists the oppertunity to unlock
those qualities needed to succeed in the music
industry.

12. NETWORKING &
MARKETING
Industry Events & Organizations
Mastering the Art of Digital Marketing Strategy with Dr. Dave Chaffey by MMC Learning
‣ Tue ,Mar 14, 2023 8:00 AM-9:30 AM
‣ Online
How To Start Your Digital Marketing Career In 50 hours
By Ashish Sharma
‣ Wed Mar 8,2023 5:00PM-6:00PM
‣ Online
Discover the Future of Digital Marketing with an alternative to CHAT GPT
Thu Mar 9, 2023, 6:00 AM-7:00
AM
Online
Digital Marketing
• Primary Content: the kind of content I will be posting on social media will be different
examples of art that can be used for different businesses. I will post promotional ads to
enhance my personal brand. I will also post testimonials of customers who have
experience working with me.
• Primary Tools: The type of tool that I will use is Photoshop, adobe creative cloud, and a
lot of its tools, Canva and iMovie.
• Website: The way that I will use my website is to promote the brand in the most creative
and inventive way. I will make daily posts to keep engagement and weekly updates of
new offers that are available.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will seek is my competition.
She is Working in the exact field that I am working
Towards. I know I can learn so much from her
experience her name is Dionnee Harper she works
in Artist Development at Warner Record. She will be
able to provide me with first-hand info on the
knowledge and skills necessary for me to succeed.
Formal Education
• Fullsail University
Technical Skills
• Adobe Creative Cloud, Feb 2023
• Color Palette Coolers.co, Mar 2023
• CSS Canva,July 2021
• Intro to Web Design and Development,Feb 2022
Soft Skills
• Keynote Essential Training, Nov 2023
• Learning Adobe Fonts, Mar 2023
• Adobe Color Essential, Mar 2023
• Building a Portfolio,Feb 2023

14. Tyzhane Lassiter
Lets Put Our Great Minds Together And Create A Legacy

15. REFERENCES
Matthew , p (2023). Retrieved from
Matthew Perlman | LinkedIn on Mar 4, 2023
Sofia , K (2023). Retrieved from
Sofia Kreisler | LinkedIn
on Mar 4, 2023
Jane , E (2023). Retrieved from
Jane Elizabeth Macioci | LinkedIn
on Mar 4, 2023
Jane, E (2023). Retrieved from Creative circle hiring director retrieved from
Creative Circle hiring Director of Executive Media in Atlanta, Georgia, United States
on Mar 4, 2023
(2023). Retrieved from Creative circle hiring director retrieved from
Omnicom Health Group
Omnicom Health Group hiring Freelance Art Supervisor in New York, New York, United
States
Mar 4, 2023
(2023). Retrieved Sargento foods inc from Sargento Foods Inc. hiring Sr. Creative
Manager (Hybrid Remote) in Plymouth Town, Wisconsin, United States
Mar 4,
2023https://https://www.linkedin.com/search/results/all/?keywords=Paul%20williams&ori
gin=GLOBAL_SEARCH_HEADER&sid=(51
https://www.pxfuel.com/en/query?q=ultra+3d&page=13
https://blog.edmentum.com/summer-professional-development-without-conferences-
and-meetings