6. MARKETING TODAY
IS A 24/7 CONVERSATION
Are you equipped
How many leads did this
to communicate? campaign generate?
Which marketing campaign
was more effective?
What is my return on
investment?
www.inspired-cog.com A West-Camp Company
7. CROSS MEDIA TODAY
Direct mail Print:
Web: Email
Press ad
Search Newsletter
Signage
Display ad Loyalty updates
Catalog
Press release Re-engagement
Collateral
Blog post
Affiliates
Social media: Mobile:
Facebook SMS
Twitter QR codes
LinkedIn Apps
Cross media marketing should not live in a silo