CENTRAL OHIO COG INC.inspiring change…through communication
EACH COG SOLUTION PLAYS A SMALL PART IN THE BIG JOB OF GROWING          YOUR BUSINESS
CORE COMPETENCIES   Marketing Strategy Development   Creative Design and Copywriting   Data Asset Management   One2one...
   This slide should be the second of the core    competencies slide in our standard    presentation.
WE ARE IN THE MIDDLE OF A MARKETING REVOLUTION
THE CHANGE      How the population consumes media and       interacts with the brandsExpect the unexpected…
Creating Brand Advocatesis now just as important as creating brand awareness
Marketing in the Digital    space is about   “conversations”
“conversations” that are conducted 24/7 in digital  forums, on blogs, socialnetworks, mobile devices,email, print, and in ...
CONVERSATION RELEVANCEDEPENDS ON DATA CAPTURE
The     Customer Relationship   Management System (CRM) is    the “conversation” driverCommunication based on Emotional In...
The mix of media channels has      shifted from a one-way broadcast       model to a set of dynamic two              way m...
WHAT IS OUT?           Broadcast                 Media   Television   Radio   Newspapers   Billboards   Print
WHAT IS IN?           Direct Relevant                         Media   VDP (Variable Data Print)   SMS (Short Message Ser...
THE DIGITAL REVOLUTION             IS HERE! PRINT               Digital VDP is breathing new life into                Pri...
PRINT REVOLUTION   Creating a conversation involves    engagement with relevant printed material   The strongest form of...
THE DIGITAL REVOLUTION         IS HERE! EMAIL        90% of US internet users have gone         online and sent or read e...
EMAIL REVOLUTION   Email is a very effective tool to further the    brand “conversation” BUT…   Challenges exist in capt...
EMAIL REVOLUTION   Make your email speak!   Make it relevant!   Make it engaging!   83% of consumers want more control...
THE DIGITAL REVOLUTION IS HERE! PERSONAL URL   The funnel to which all digital tracking    is possible   Know how consum...
PERSONAL URL   Know how consumers are engaging    with your brand   Creating a personal space for each    end user to en...
PERSONAL URL   The PURL allows the brand to conduct    a two-way “conversation”Capture date to feed the CRM
SOCIAL MEDIA GROWTH   By creating a 2-way conversation that    allows the brand to speak to its    consumers, they soon b...
MEDIA IS THE “NEW CREATIVE”Message distribution is now even more importantthan creative execution
MARKETING TODAYIS A 24/7 CONVERSATION   Are you equipped to communicate?
Direct Mail         Postcard  PURLEmail
CENTRAL OHIO COG INC.inspiring change…through communication
Cog Cross Channel Marketing3
Cog Cross Channel Marketing3
Cog Cross Channel Marketing3
Cog Cross Channel Marketing3
Cog Cross Channel Marketing3
Cog Cross Channel Marketing3
Cog Cross Channel Marketing3
Cog Cross Channel Marketing3
Cog Cross Channel Marketing3
Upcoming SlideShare
Loading in …5
×

Cog Cross Channel Marketing3

271 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
271
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cog Cross Channel Marketing3

  1. 1. CENTRAL OHIO COG INC.inspiring change…through communication
  2. 2. EACH COG SOLUTION PLAYS A SMALL PART IN THE BIG JOB OF GROWING YOUR BUSINESS
  3. 3. CORE COMPETENCIES Marketing Strategy Development Creative Design and Copywriting Data Asset Management One2one Marketing Consultation Targeted Variable Data / Variable Image Print Targeted Direct Mail Personalized URLs Targeted CRM Email Video Hosting /Messaging Social Messaging
  4. 4.  This slide should be the second of the core competencies slide in our standard presentation.
  5. 5. WE ARE IN THE MIDDLE OF A MARKETING REVOLUTION
  6. 6. THE CHANGE  How the population consumes media and interacts with the brandsExpect the unexpected…
  7. 7. Creating Brand Advocatesis now just as important as creating brand awareness
  8. 8. Marketing in the Digital space is about “conversations”
  9. 9. “conversations” that are conducted 24/7 in digital forums, on blogs, socialnetworks, mobile devices,email, print, and in person
  10. 10. CONVERSATION RELEVANCEDEPENDS ON DATA CAPTURE
  11. 11. The Customer Relationship Management System (CRM) is the “conversation” driverCommunication based on Emotional Interests
  12. 12. The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two way media forumsSource: Booz Allen HamiltonHD Marketing 2010: Sharpening the Conversation
  13. 13. WHAT IS OUT? Broadcast Media Television Radio Newspapers Billboards Print
  14. 14. WHAT IS IN? Direct Relevant Media VDP (Variable Data Print) SMS (Short Message Service) VDE (Variable Data Email) PURL (Personal Uniform Resource Locator) CRM (Customer Relationship Management)
  15. 15. THE DIGITAL REVOLUTION IS HERE! PRINT  Digital VDP is breathing new life into Printed Mail  98% of US Citizens receive Postal Mail DIRECT MAIL IS THE WORKHORSE FOR LEAD GENERATIONStudy from: Pew Internet and American Life Project 2009
  16. 16. PRINT REVOLUTION Creating a conversation involves engagement with relevant printed material The strongest form of lead generation campaigns is Direct Mail Use VDP Direct Mail to start a “conversation” Make your mail work 4x to 5x harder Print less and get more
  17. 17. THE DIGITAL REVOLUTION IS HERE! EMAIL  90% of US internet users have gone online and sent or read email  57% do this as part of a typical day  1.4 billion email users in 2009, expected to rise to 1.9 billion by 2013  247 billion emails were sent each day in 2009Study from: Pew Internet and American Life Project 2009
  18. 18. EMAIL REVOLUTION Email is a very effective tool to further the brand “conversation” BUT… Challenges exist in capturing email data Lists are easily available but often very costly and out-dated!
  19. 19. EMAIL REVOLUTION Make your email speak! Make it relevant! Make it engaging! 83% of consumers want more control of what email content they receive Use email to further your “conversation”
  20. 20. THE DIGITAL REVOLUTION IS HERE! PERSONAL URL The funnel to which all digital tracking is possible Know how consumers are engaging with your brand Learn what Marketing Channel is the most effective
  21. 21. PERSONAL URL Know how consumers are engaging with your brand Creating a personal space for each end user to engage with your brand allows 2 things:  A personal experience  Capture of data to grow a relevant “conversation”
  22. 22. PERSONAL URL The PURL allows the brand to conduct a two-way “conversation”Capture date to feed the CRM
  23. 23. SOCIAL MEDIA GROWTH By creating a 2-way conversation that allows the brand to speak to its consumers, they soon become “brand advocates” and the social forward is born
  24. 24. MEDIA IS THE “NEW CREATIVE”Message distribution is now even more importantthan creative execution
  25. 25. MARKETING TODAYIS A 24/7 CONVERSATION Are you equipped to communicate?
  26. 26. Direct Mail Postcard PURLEmail
  27. 27. CENTRAL OHIO COG INC.inspiring change…through communication

×