The Story for Complexity

Tyler Tate
Tyler TateCo-founder & CEO at Crema.co
The Story for Complexity
by @tylertate
The Story for Complexity
The Story for Complexity
The Story for Complexity
The Story for Complexity
The Story for Complexity
The Story for Complexity
“Getting the hang of the instruments is like
drinking information from a firehose.”
— Andy Fowler
*Tyler has no association with these people
http://www.asseenontv.com
http://www.asseenontv.com
http://www.asseenontv.com
[ This is where you sketch wacky ideas ]
Simple is no better than complex any more
than small is better than large.
“The major cause of complicated,
confusing, frustrating systems is not
complexity: It is poor design.”
— Don Norman
“Bad design has no excuse.”
— Don Norman
http://www.thisnext.com/item/22378BAC/Apple-Peeler-Corer
http://www.thisnext.com/item/7E6E63CE/76777D5E/Commercial-French-Fry-Cutter
http://www.thisnext.com/item/7B81EC3F/BC9A533B/Williams-Sonoma-Mozzarella
The Story for Complexity
Task Specificity
Piper PA-18-160 Super Cub (N98SA)
The Story for Complexity
Canon SD200
Sanderson View Camera
Domain Expertise
Moderate
                                     Complexity                               Very High
                                                                             Complexity


                                                                  Plane
   Domain Expertise


                                                   View Camera

                                                                 Bloomberg


                                                                              Moderate
                                                                             Complexity
                                                                     Car
                                                  Polaroid Camera
                      Google

                          Knife                            Apple Corer
  Low
Complexity
                                  Task Specificity
“Everything should be made as simple as
possible, but not simpler.”
— Albert Einstein
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The Story for Complexity