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1. Copyright © 2020 TutorsIndia. All rights reservedd 1
How E-Commerce in India Creates New Opportunities for
Entrepreneurs in 2020
Dr. Nancy Agens, Head,
Technical Operations, Tutors India
info@tutorsindia.com
I. INTRODUCTION
E-commerce, also known as electronic
commerce in its extended form, is a business
model which is a process of buying of goods
from retailers and selling it to the consumers,
and also the financial transactions conducted
electronically on the internet. For example,
Flipkart.com is one of the most popular online
stores in the e-commerce industry.
E- commerce provides many
advantages to emerging entrepreneurs
(Bermudez et al. 2012). They can ship
products with logistics support, maintain
financial transaction online, can open the
store for 24*7, global coverage of the
customers and less infrastructure cost for
establishing a business.
Here ,some examples are listed
below showing how e-commerce creates
new opportunities for
entrepreneurs:(Understanding eCommerce,
2019; Wu et al., 2011)
1. BY REDUCING THE COST OF
INFRASTRUCTURE NEEDED FOR
STARTING A BUSINESS
As we all know, the traditional way
of starting a business is quite costly and
risky for a new entrepreneur as it needs huge
investment in establishing the required
infrastructure. In contrast to this, the online
store does not need any support in terms of
infrastructure to start a business and hence
any kind of risk does not exist.
 SAVING ON RENT
There is no need to have a high
charging rented space to start a business
because all kind of commercial transaction
is conducted through the internet. So, the
entrepreneurs does not have to arrange extra
money to rent a space.
 DECREASE IN NUMBER OF STAFF
Big physical setups are not present
with e-commerce business, so there is no
need of more work staff, which is a
favourable condition for the entrepreneurs.
2. GLOBAL COVERAGE OF THE
CUSTOMERS
 The business is always started in a
regional locality, and therefore it has
limited customers belonging to that area
only, but e- commerce provides a
medium to reach out and can buy and
sell vice versa, the products
internationally. For example, let an
entrepreneur started a business of
Banarsi sarees in a small locality of
Banaras. The local area customers can
only purchase that Sarees from the shop
and therefore profit will be very nominal
and restricted to the locality. Through e-
commerse, the suppliers get the
opportunity to register themselves with
e-commerce websites through a contract.
Thus, the publicity of their products such
as Saree in this case becomes
straightaway available to entire list of

2. Copyright © 2020 TutorsIndia. All rights reservedd 2
customers associated with the
ecommerce website. It is thus, e-
commerce is helping not only sellers but
also customers particularly remotely
located from cities which don’t have
direct access to the
products.(Brzozowska & Bubel, 2015)
3. PERSONALIZATION AND
CUSTOMIZATION OF CUSTOMERS
HELP ENTREPRENEURS TO
UNDERSTAND THE BEHAVIOR
AND CHOICES OF THE
CUSTOMERS
 With the help of e-commerce [Bharati
and Chaudhury(2015)], the
entrepreneurs can customizes their
websites to reach people internationally.
They can design the website according
to the need of the locals of that particular
country.
 It also provides the facility to
personalize the customer choices, by
understanding the behavior through their
past purchases and suggesting the
products similar to their previous
choices. This in-turn enhances the
satisfaction level of the customers and
profit margin of the
entrepreneurs.(Bucko et al., 2018)
1. INTERACTIVITY
 Interactivity feature of e-commerce
provides the entrepreneurs, the facility to
interact with the people even before they
become their customers. They can know
the requirements of the people, and can
provide the products according to their
need only. This will decrease the
chances of rejection of the product by
the customer and hence increases the
profit margin of the entrepreneur. (Kim
& LaRose, 2004)
2. OMNIPRESENCE
 E- commerce websites are characterised
by its omnipresence behavior i.e it is
almost available everywhere and at any
point in time. Customers can purchase
any products of different brands without
physically going outside for shopping, at
a single platform and at any time of their
choice from their desktop only. This will
help the entrepreneurs to reach out their
business prospects and the customer can
also get their needs fulfilled. For
instance: we can purchase ethnic wear of
almost all the popular brand from
myntra.com at any time and also from
anywhere. (Asheim & Isaksen, 2002)
3. ADVERTISEMENT AND
PROMOTION
 Before purchasing anything , the
customers should know about products
and offers related to it and this can be
easily achieved by advertisement and
promotion. E-commerce websites can
deliver the advertisement and
promotional activity to the customer
through the internet, very effectively and
this will help to influence the customer
for purchasing the goods. For example ,
the present e-commerce websites like
flipkart, amazon offers the season end
sale and big billion sale to the customers
and advertise it so well over the
internet , that when these sales started
customers are in the queue to purchase
the goods, which in turn enhances the
profit margin of the sellers.
4. INFORMATION TRANSPARENCY
 Availability of bulk information in e-
commerce markets, compel the sellers to
keep the costs of the goods nominal.
Price transparency is characterized by

3. Copyright © 2020 TutorsIndia. All rights reservedd 3
the process ransparency refers to the
ease with which customers can compare
the variety of prices for a specific
goods . for example customers can
compare the cost of a particular policy,
offered by different companies , and
then can decide which one to purchase.
(Isenberg, 2010)
REFERENCES
[1] Asheim, B.T. & Isaksen, A. (2002). Regional
innovation systems: the integration of local
‘sticky’and global ‘ubiquitous’ knowledge. The
Journal of Technology Transfer. [Online]. 27 (1). pp.
77–86. Available from:
https://link.springer.com/article/10.1023/A:1013100
704794.
[2] Brzozowska, A. & Bubel, D. (2015). E-business as a
New Trend in the Economy. Procedia Computer
Science. [Online]. 65. pp. 1095–1104. Available
from:
https://linkinghub.elsevier.com/retrieve/pii/S187705
0915028732.
[3] Bucko, J., Kakalejčík, L. & Ferencová, M. (2018).
Online shopping: Factors that affect consumer
purchasing behaviour. Cogent Business &
Management. [Online]. 5 (1). pp. 1535751.
Available from:
https://www.tandfonline.com/doi/abs/10.1080/23311
975.2018.1535751.
[4] Isenberg, D.J. (2010). How to start an entrepreneurial
revolution. Harvard business review. [Online]. 88
(6). pp. 40–50. Available from:
https://institute.coop/sites/default/files/resources/Isen
berg - How to Start an Entrepreneurial
Revolution.pdf.
[5] Kim, J. & LaRose, R. (2004). Interactive e-commerce:
promoting consumer efficiency or impulsivity?
Journal of Computer-Mediated Communication.
[Online]. 10 (1). pp. JCMC10112. Available from:
https://academic.oup.com/jcmc/article-
abstract/10/1/JCMC10112/4614485.
[6] Understanding eCommerce (2019). Benefits of
eCommerce for Entrepreneurs. [Online]. 2019.
Understanding eCommerce. Available from:
https://www.understandingecommerce.com/benefits-
of-ecommerce-for-entrepreneurs/. [Accessed: 10
February 2020].
[7] Wu, J.-N., Zhong, W.-J. & Mei, S.-E. (2011).
Application capability of e-business, e-business
success, and organizational performance: Empirical
evidence from China. Technological Forecasting
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Available from:
https://www.sciencedirect.com/science/article/pii/S0
040162511000758.