New E-commerce Business Project in Bangladesh

E-commerce Business
Project Report
CAPTIVATOR
TEAMWORK
INNOVATION
Epath
“Digitalize your way of learning for Future”
www.epath.com

Assignment
On
Develop a Unique E-commerce Project
“Online Digital Book Store”
www.epath.com
Submitted To:
Sonia Munmun
Assistant Professor
Department of Finance
Jagannath University
Submitted By:
Group Name: Captivator
Section: A
Batch: 15th
Department of Finance (EMBA)
Jagannath University
Date of Submission: 26th
Novembor, 2019
Place of Submission: Department of Finance, Jagannath University.

List of Group Members
SL. Name of the students Id. No.
1. Apu Gosh M18150203713
2. Emran Hosain M18150203721
3. Md. Monuarul Islam M18150203726
4. Abdul Baki M18150203735
5. Sukanta Roy M18150203738

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ACKNOWLEDGEMENT
This report is prepared as part of the requirement of the course “Electronic Banking and
E-Commerce”. Preparing a report is always a difficult task to do, but we try our best to
complete this report. First of all, we would like to thank almighty Allah for making us
capable of doing this project work. We are also thankful to our honorable faculty “Sonia
Munmun” giving us the opportunity to work on developing unique e-commerce business,
so we choose “Digital Books Store”. We express our gratitude for his specialized supports
and comments to improve the quality of the business project. We have tried our best to
finish this paper with required information and we apologize for any reluctant mistakes.

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Executive Summary
Technology changes everything in our way of life and make it more easy, comfortable and
time saving. Digital book is one of the gift of technology. In the 2000s, there was a trend
of print and e-book sales moving to the Internet, where readers buy traditional paper books
and e-books on websites using e-commerce systems. Digital books can be in text or audio
format. People can read or hear the books and document by different types of electronic
devices. Now people can carry thousands of books one their hand by the help of
technological development.
Epath is an online base digital book shop. Where we have collection over 35,000
eBooks, 6,000 audio book and 55,000 documents & research papers for our free
subscribers. We have larger collection of exclusive e-books, audio-books, and other
digital documents for our premium subscriber. Epath works for capturing the maximum
market share in this region on digital book shop service. Our mission is to be recognized
by our business associates and competitors as one of the top digital books marketer in our
country and to make sure that acceleration translates into prosperity and growth for
everyone involved with our business. We are highly accountable to the society and the
community at large.
Epath develop on modern e-commerce business model. Where we use and leverage the
unique quality of the internet, the web, the mobile and other platform. We provide digital
book services at lowest cost with interactive learning facilities. We develop personalize
database, where every subscribers follow their favorite books first. Our premium
subscriber have option for different time period at different costs. Epath earn revenue
through subscription fee, advertising revenue and sales profit. Epath develop its e-
commerce business as a content provider and also as a virtual merchant.
Epath is a partnership e-commerce business, where every business partners directly
involve in business planning, controlling, organizing and financing activities. This
business stand on each trust and competencies. Here, Epath gave his subscribers the
better experience to learn digitally with best choice in interactive way.

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TABLE OF CONTENTS
PREFATORY PARTS
ACKNOWLEDGEMENT i
EXECUTIVE SUMMARY ii
TABLE OF CONTENTS iii-iv
LIST OF TABILES AND CHARTS v
LIST OF FIGURES v
CHAPTER ONE : INTRODUCTION 1-3
1.1 Introduction 2
1.2 Objectives 2
1.3 Methodology 2
1.4 Limitation 3
CHAPTER TWO: EPATH’S PROFILE 4-7
2.1 General Description 5
2.2 Epath’s Profile 5-7
2.2.1 Vision 6
2.2.2 Mission 6
2.2.3 Values 6-7
2.3 Organizational Structure 7
CHAPTER THREE : BUSINESS MODEL OF EPATH 8-20
3.1 Epath’s Business Model 9-16
3.1.1 Value Proposition 9-10
3.1.2 Revenue Model of Epath 10-11
3.1.2.1 Subscription Revenue Model: 10
3.1.2.2 Advertising Revenue 10-11
3.1.2.3 Sales Revenue Model 11
3.1.3 SWOT Analysis 11-13
3.1.4 Marketing Strategy 13-16
3.2 Business Strategy 17-18
3.2.1 Focus/ Niche Market 17
3.2.2 Cost Competition 17-18
3.3 B2C Business Model 18-19
3.3.1 Content Provider 19
3.3.2 Virtual Merchant 19

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3.4 Payment system 20
CHAPTER FOUR: FINANCIAL SIGMENT 21-26
4.1 Capital collection for Epath 22
4.2 Financing Plan and Loan Requirement 23
4.3 Estimated Income Statement 24
4.4 Projected Income Statement for 5 years 25-26
CONCLUSION & APPENDIX 27-29
A. Conclusion 28
B. Appendix 29

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List of Tables and Charts
Table no. Table Name Page no.
4.1 Share of Total Equity Capital of Epath 22
4.2 Financial Plan & Loan Requirement for Epath 23
4.3 First year Estimated Income Statement of Epath 24
4.4 Five years Projected Income Statement of Epath 25
List of Figures
Figure no. Subjects Page no.
2.1 Organizations Hierarchy of Epath 7
3.1 Value Proposition of Epath 9
4.1 Epath’s total share of debt & equity capital 22
4.2 Five years Projected Income Statement of Epath 26

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Chapter 1:
Introduction

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1.1 Introduction
As digital technology continues its steady transformation of the book market, we have seen
in recent years. The growing popularity of e-books and the adoption of specialized e-book
reading devices are documented in a series of new researches. In the past few years, the
number of e-book readers grew after a major increase in ownership of e-book reading
devices and tablet computers etc. For the foreseen demand, we develop the online e-book
site “Epath.com” with multiple facilities to fulfill our potential customer’s large verities
demand. Our customer will find, nearly all kinds of national and international E-book, audio
book, research papers, magazines and also facility to buy authentic books from our websites.
We start with a new mindset to fulfill the dream of ‘Digital Bangladesh’.
1.2 Objectives
As a digital marketer, we have clear and specific objectives:
I. To provide huge collection of books and documents to ensure the customers larger
needs.
II. To ensure the user friendly website and mobile apps.
III. To ensure the acceptance of digital books in Bangladesh.
IV. To established the multifunctional digital reading and learning sit in Bangladesh’s
perspective.
1.3 Methodology
For the purpose of the plan, we have collected primary and secondary data from various
sources.
Primary data are collected through effective analysis of collecting data through taking
interviews, survey and observation of other competitor’s activities.
Secondary data are collected from different publications, records, documents, books and
web sites.
We tried our best to make our plan effective and informative.

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1.4 Limitations
While preparing this plan, we have faced many limitations. Some limitations are given
below:
 Limited information about the development and influence of digital book sites.
 Lack of experience in analyzing a huge amount of data.
 Limitation of time to prepare the plan.

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Chapter 2:
Epath’s Profile

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2.1 General Description
A digital library is an online database of digital objects that can include text, still
images, audio, video, or other digital media formats. Objects can consist
of digitized content like print or photographs, as well as originally produced
digital content like word processor files or social media posts. In addition to storing
content, its provide means for organizing, searching, and retrieving the content
contained in the collection. It can vary immensely in size and scope, and can be
maintained by individuals or organizations.
Epath.com is a library collection over 35,000 eBooks, 6,000 audio book and 55,000
documents & research papers which are fully free. Free subscribers can choose among
this free epub and Kindle eBooks, download them or read them online. You will find
the world's great literature here, with focus on older works for which copyright has
expired. Thousands of volunteers digitized and diligently proofread the eBooks, for
enjoyment and education.
Beside those free services, we also have premium books, research documents for our
paid customers. In this paid service, customer can access to most exclusive books and
documents through our websites or mobile app. We are charges minimum price for our
services. We also have sales service for physical books. Customer can ordered book
from our sit or customer can order their desired book through us.
We inspire ourselves and also our subscribers to-
This is the evolution to the way of learning. We human are one step closer to our new
century, where evolve everything faster and fluently. Bangladesh cannot avoid this
process of changing. Because it is our dream of “Digital Bangladesh”.
2.2 Epath’s Profile
Like every other organization we have our own vision, missions and goals. We stand strong
on our values to achieve epath’s goals.

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2.2.1 Vision
“Capture the maximum market share in this region of digital book shop service”
2.2.2 Mission
Being a digital service provider, we mostly concern about the users comfortability level and
the user friendly access to our website and app. Provide the high quality and high-res digital
books is our first priority. We are aiming for the largest collection of digital books to give
our customers more freedom to choose. Our mission is to be recognized by our business
associates and competitors as one of the top digital books marketer in our country and to
make sure that acceleration translates into prosperity and growth for everyone involved with
our business. We are highly accountable to the society and the community at large.
2.2.3 Values
Our values stablished on customer-centric services. When we hires employees, the company
tells them about core values and goals, while defying whether a person will follow this
corporate culture. Everyone in our company act in line with this culture, we know this will
help us to grow dramatically.
I. First is customer obsession. Customers are at the top of the company’s interests.
Not competitors, not other websites and other businesses, just customers and their
interests.
II. Invent and simplify. Epath wants to make everything as simple as it is possible. If
there are some innovative ideas, they are always ready to take a look at them and
implement the best plans.
III. Earn trust. Treating others respectfully and doing everything to be compliant with
Epath mission and vision helps grow trust. As you know, trust is what keeps
customers interested in your brand, what keeps employees working for a company,
what keeps people together.

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IV. Insist on the highest standards. Making the best business, selling the best products
in comparatively lower cost to provide the best customer experience is one of the
top Epath company goals. We also provide the best features and support to our free
subscribers.
V. Deliver Result: E-commerce processes are important but results are what every
business person is looking for. Every entrepreneur and leader should be result-
oriented.
2.3 Organizational Structure
An organizational structure is a diagram that shows the structure of an organization and the
relationships and relative ranks of its parts and positions or jobs. Organization hierarchy
traces the line of responsibility and authority between jobs.
We have designed our organization structure in the follwing way:
Fig 2.1: Organizations Hierarchy of Epath
President/ CEO
Emran Hosain
Senior Vice President/
Advisor of Web Development
Mr. Abdul Baki
Board of Directors
Mr. Apu Gosh Mr. Md. Mounarul Islam Mr. Sukanto Roy

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Chapter 3:
Business Model of Epath

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3.1 Epath’s Business Model
Epath develop on modern e-commerce business model. Where we use and leverage the
unique quality of the internet, the web, the mobile and other platform. We understand that,
we need to facilitate some question’s answer to aggregate our plan. There for we flow this
business model:
3.1.1 Value Proposition
A company like us has multiple value propositions, as it serves several target customers in
different markets. We realize to develop and/or analyze a firm’s value proposition, we need
to understand why customers will choose to do business with the firm instead of another
company and what we need provides that other firms do not and cannot. From that point of
view, we personalized every subscriber differently based on their personal data, points of
choice and the current product’s popularity. This personalization save their time and money
both.
We also offer them the largest collection of digital books without charging any money. Our
premium digital books and reports are also low at current market price from any other
website. We deliver our physical books with in right time with lower price tag.
Fig 3.1: Value Proposition of Epath
Epath.com
Mobile
App
Premium
Prime
Download
Delivery

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Epath believe that, successful e-commerce value propositions include personalization and
customization every subscribers data for product offerings, reduction of product search
costs, reduction of price discovery costs, and facilitation of transactions by managing
product delivery.
3.1.2 Revenue Model of Epath
The function of epath is both to generate profits and to produce returns on invested capital
that exceed alternative investments. Profits alone are not sufficient to make a company
“successful”. In order to be considered successful, a firm must produce returns greater than
alternative investments.
Epath follows some combined revenue model to earn greater revenue. They are-
3.1.2.1 Subscription Revenue Model:
Likes a number of companies have been combining a subscription revenue model with a
freemium strategy, we also follow this strategy. In a freemium strategy, epath give away
35,000 eBooks, 6,000 audio book and 55,000 documents & research papers of products
for free, but epath charge a subscription fee for premium levels of the product or service.
From our premium subscribers we earn our subscription revenue. Our premium service offer
unlimited access and customer protection in our websites and app.
We offer different premium option for different time period at different costs.
Time Period Costs/ Payments (Taka)
1 Month 399
3 Months 1150
6 Months 2100
1 Year 3810
3.1.2.2 Advertising Revenue
Revenue from CPM (Cost Per Thousand Impression) display advertising on site like banners
ads and skyscrapers. Epath charges advertisers a rate card price (for example 2000tk. CPM)
according to the number of its ads shown to site visitors. Ads may be served by the site

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owners own ad server or more commonly through a third-party ad network service such as
Google AdSense as is the case with our site.
3.1.2.3 Sales Revenue Model
Epath also sales physical books to the customers. Through this sales service we earn profit.
Epath has large selection of physical books also. We also take order from our customer,
which are unavailable in our site and also international books. We provide home delivery
of this book at shorter time period than other competitors with full security of products.
3.1.3 SWOT Analysis
The SWOT analysis is a business analysis technique that your organization can perform for
each of its products, services, and markets when deciding on the best way to achieve future
growth. The process involves identifying the strengths and weaknesses of the organization,
and opportunities and threats present in the market that it operates in.
Epath is an online based e-commerce business. Like all other ecommerce business, we have
some opportunities and share some common threats. But, we build up our own internal
strengths and try to solve our weaknesses.
1. Strengths:
These are the characteristics of a business project or venture that give it an advantage over
others. A project manager or entrepreneur must first understand why his or her project is
more advantageous than other. Epath has its own strengths to rule over its competitors. They
are-
 Huge collection of digital books and reports.
 Low cost in premium access than other competitors.
 Easy to subscribe with having both free and premium option.
 Products collection and regulation based on niche marketing.
 Different format of digital books in one site.
 Customized website and mobile app to insure the best user experience.
 Up-to-date collection of digital books.
 Personalize every subscriber data based on their interest.

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2. Weaknesses:
Weaknesses are simply characteristics of a business that put them at a disadvantage or that
can prevent you from reaching their business objectives. Epath build its own strength by its
action and purpose, but we also have some weaknesses that we cannot totally abolish. They
are-
 Security is a biggest challenge in to progress of our business.
 Large number of free digital books all over internet.
 Only internet based promotional advertisement.
 Lack of e-commerce management experience.
3. Opportunity:
Opportunities refer to favorable external factors that could give epath a competitive
advantage over its competitors. These factors will serve to exploit and highlight the
advantages to obtain the best possible outcome with proper execution. Some of epath’s
opportunity are-
 Ability to be linked to other resources.
 Large number of students use internet at daily basis.
 Less competition in this niche market.
 Enriched distance education.
 Platform innovation.
 Prevention from being lost, stolen, or damaged.
 Capability to search within a book and across a collection of books.

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4. Threats:
It refers to external factors that may prevent epath from achieving its objectives and goals.
These factors are beyond our control and if we ignore these threats our website can't make
progress. Some of the common threats for us are-
 Culture of print book readership.
 Usability and awareness of e-books.
 Emergence of new competitors.
3.1.4 Marketing Strategy
It’s important to stay up to date with the most current marketing trends and techniques for
our business. Structuring and finally launching an e-commerce website is a milestone
achievement for Epath. Therefore, it’s crucial to invest in an effective website, mobile app
structure and marketing strategy.
1. Optimize Epath’s Website Layout
It’s important to test our website’s layout, language, and placement of conversion elements.
When customers visit our website, you want to make sure it’s easy and simple to check out,
that they feel naturally inclined to purchase our products and that it’s abundantly clear how
to do so. We test the language displayed on our landing and product pages, the language in
your conversion elements, and even the strategic placement of icons and elements.
2. Search Engen Optimization
One of the most important and manual methods of optimizing a successful e-commerce
website is making sure it’s optimized for search engines. With today’s Search Engine
Optimization (SEO) standards, it’s now more important than ever to make sure
‘www.epath.com’ is constantly updated with rich and relevant content, promotes a good
user experience (UX), and is optimized to be as error-free as possible.

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The content within epath.com is rich, reliable, and provide information to the public that is
useful and relevant to what they’re looking for.
3. Optimize Epath’s Marketing Effort for Mobile Devices
We absolutely make that, our website is responsive to any user layout. Mobile users are
starting to dominate the sea of internet use, and it’s important to accommodate their needs
to provide a good user experience (UX) for everyone. In Bangladesh, most of the internet
users use internet through mobile phone and also they are mostly involve with mobile most
of their time.
People who want to visit our website, they can do by any mobile browser and our most
prominent epath mobile app. We develop mobile app for android and ios users. This app is
most convenient to access products and services.

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4. Content Marketing
Proper content marketing can attract more positive attention, interaction, and sustainable
conversions in a way no other marketing method can. By creating and promoting original
content, epath are ensuring that their audience is receiving new information that matters to
them on a continual basis.
We are brainstorming with our team to create a list of the different types of content our
wish to create. Our content based on Pareto’s 80/20 rule, which means that epath’s
promotions should comprise of 80% informational content, and 20% promotional content.
All of the content we publish are relevant, interesting, and unique.
5. Social Media Marketing
Social media marketing is a very powerful tool. It allows epath to communicate with
industry, customers, and market in a personal way. We are utilizing social media to
generate engagement and interaction, boost traffic our website, and develop a larger base
of customers. Utilizing different social media platforms for different purposes also creates
a rich presence for epath that diversifies our abilities, efforts.

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Maintaining a solid tone and personality of epath through social media is very important
because consistency is what will create trust within our audience. In order to develop and
maintain brand recognition and authority, make sure epath’s outreach efforts are unified
by ensuring our team is on the same page with our communication style.
6. Email Marketing
One of the most effective forms of reaching out to the customer base is through email
marketing. We are very careful about the content within our emails and who is included in
our outreach. The reason we choose the email marketing for so long is because it works.
In order to reach our audience most effectively, provide useful content within our
emails. Make them as personal as we can, offer valuable promotions, and use it as an
opportunity to socialize. Open up about what Epath is offering and doing, any events we are
attending, new features or products, and be transparent about our company.

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3.2 Business Strategy
A business strategy is a set of plans for achieving superior long-term returns on the capital
invested in a business firm. A business strategy is therefore a plan for making profits in a
competitive environment over the long term.
Internet is a unique marketplace, Epath use this platform to buildup proper strategy for the
business. A successful e-commerce strategies involve using the Internet and mobile
platform to leverage and strengthen the business and to provide products and services your
competitors cannot copy (in the short term anyway). That means developing unique
products, proprietary content, distinguishing processes and personalized or customized
services and products.
Epath e-commerce business focus on two generic business model. They are-
1. Focus/ Niche Market
2. Cost Competition
3.2.1 Focus/ Niche Market
Niche means a distinct segment within the market, generally a targetable part of a market
where the customer demand is still unmet. An example of finding a niche in the market
successfully is to offer a product for sale in a geographical location where it was previously
unavailable.
Epath realize that, in this region the online digital books platform are so expensive or narrow
content providers. In Bangladesh, most online digital books sites provide nearly same and
low quality small collection of books. We see through this opportunity and try to operate
our online digital library at freemium basis with large collection of high quality digital
books.
3.2.2 Cost Competition
Like us, there are no other Bangladeshi e-commerce site. E-commerce business are not
bound by geographically where number of well-known digital books sites are there. But this
e-commerce sites are too expensive and they have narrow collection of our regional or

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cultural books. There we, “Epath.com” comes to solve this both problem, where we provide
large collection of favorable digital books with a low subscription cost.
Our premium subscriber can subscribe for unlimited digital books for limited 1 month, 3
months, 6 months or 1 year at lowest cost than any other digital books site. There are also
an option for free subscribers to access the premium digital books by paying per premium
book. This per premium books access cost 20-50 tk. each and the subscriber access this book
for 6 months.
Epath also sales books with the reliable home delivery services at low price. Customer can
order other books which are not available in our website. This process take little bit more
time to delivery and cost based on books actual cost, shipping and other cost (if any).
3.3 B2C Business Model
B2C e-commerce or business-to-consumer e-commerce refers to online purchases between
a business and a consumer. An e-commerce website enables customers to shop like they do
in stores but by using an online catalog, selecting items for purchase and virtually checking
out.
Epath is one of the business to consumer business model. In B2C business model, Epath
continue mostly as a “Content Provider”. We also categorized under E-tailer as “Virtual
Merchant” where we sell physical books to our customer through our website and mobile
app.

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3.3.1 Content Provider
Epath has wide verities of e-books, audio books and digital document collection in its server.
We provide our digital contents to our subscriber in freemium basis. We collect all our
digital document from different authentic sources, which is much more costly and hard to
collect for this region of area. Epath has authority to provide this e-commerce service. And
we do it more cost effectively to our subscriber at lower cost.
3.3.2 Virtual Merchant
As a virtual merchant, epath’s website sells books to the public via online transactions with
mobile payment, debit and credit card processing. The end result is a fully online experience
where consumers can virtually visit our sit and looking for their desired books with preview.
Then customer can order their books through website and receive their ordered via our
selected mail service with in a several days, all from the comfort of your personal computer
or our mobile app.

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3.4 Payment system
Epath is an e-commerce business site, where most of its activities and services perform on
online. Because of that the customers have to pay for their service through online base
payment systems. We have access with most of the popular online base payment system,
through this payment system they can pay their premium subscription and ordered books.
1. Credit Card & Debit Card
The most popular form of payment for e-commerce transactions is through credit cards and
debit cards. It is simple to use; the customer has to just enter their credit or debit card number
and date of expiry in the appropriate area on our web page. To improve the security system,
increased security measures, such as the use of a card verification number (CVN), have been
introduced to on-line credit card payments. Epath always keep secret of their subscriber’s
confidential information.
2. Mobile Payment
One of the latest ways of making online payments are through mobile phones. Instead of
using a credit card/ debit card or cash, consumer can paid through mobile base banking
payment system. Epath accept mobile payment system, where consumer can payment
through bKash, Rocket, M Cash, Payple, Nagad.
3. Cash Payment System
Epath also received cash payment directly only in physical book order policy. Customer can
paid their amount at delivery time. For physical books, we keep this option for the
betterment of our customers. Cash payment is more acceptable and comforting in this types
of services.

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Chapter 4:
Financial Segment

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4.1 Capital collection for Epath
Raising capital is one of the most important functions for us to start-up our business. Epath
is a partnership business. We arranged our capital through loan and personal funds. Epath
collect total 8,000,000Tk seed capital to start up business and operate it works.
Fig 4.1: Epath’s total share of debt & equity capital
Epath has 25% of debt capital of total capital. This 2,000,000Tk debt capital was collect
from Agrani Bank Ltd. at 11% for 5 years term loan. Like all other partnership business, all
equity capital is funded by the all five partners equally.
Table 4.1: Share of Total Equity Capital of Epath
Name of Partners Percentage of
total Capital
Amount of Equity
Capital (Taka)
Percentage of
Equity Capital
Emran Hosain 15% 1,200,000 20%
Mr. Abdul Baki 15% 1,200,000 20%
Mr. Apu Gosh 15% 1,200,000 20%
Mr. Md. Mounul Islam 15% 1,200,000 20%
Mr. Sukanto Roy 15% 1,200,000 20%
Total 75% 6,000,000 100%
Bank Loan
25%
Equity
75%
TOTAL CAPITAL

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4.2 Financing Plan and Loan Requirement
Epath is an online base ecommerce, where we provide mostly the digital books and also
physical books. For starting our business we need capital which are funded by the five
business partners and bank loan. This capital is use for acquiring some fixed assets,
inventories and also used for other operating expenses.
Epath properly used its limited capital in effective and efficient way that will help both for
our business development and ensure the customer services. We use our collected capital
used in-
Table 4.2: Financial Plan & Loan Requirement for Epath
Particular Owner’s equity Loan Total
Fixed capital
Floor rent 1,000,000 700,000 1,700,000
Building development 1,050,000 1,050,000
Equipment 2,000,000 1,000,000 3,000,000
Pre operating expenses 300,000 300,000
Total Fixed Capital 4,050,000 2,000,000 6,050,000
Working capital
Inventory 1,000,000 1,000,000
Salary 200,000 200,000
Maintenance 300,000 300,000
Utilities 200,000 200,000
Advertisement 100,000 100,000
Others 150,000 150,000
Total Working Capital 1,950,000 1,950,000
Total: 6,000,000 2,000,000 8,000,000
Percentage 75% 25% 100%

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4.3 Estimated Income Statement
Epath mainly focus on their subscriber’s betterment, but earning profit in continuous basis
is also a necessary role to stay in the business. Gaining revenue continuous in increasing
rate is more important than earning profit. Because this increasing revenue shows that our
business is doing well into the market.
Here you can see our estimated earnings in the first years-
Table 4.3: First year Estimated Income Statement of Epath
Particulars
Amount
(Taka)
Amount
(Taka)
Sales Revenue 1,160,000
Less : Cost of Services
Inventory 1,000,000
Salary 200,000
Maintenance 300,000
Utilities 250,000
Others Expenses 200,000
Total Cost 1,950,000
Gross Profit/ Loss (790,000)
Less : Advertisement 100,000
Operating Profit or Earnings Before Interest &
Tax (EBIT)
(890,000)
Less: Interest Expense (11%) 220,000
Less: Depreciation (10%) 200000
Earnings Before TAX (EBT) (1,310,000)
Less: TAX (Provision for Taxation, 35% TAX) _
Net Profit/ Loss (1,310,000)

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4.4 Projected Income Statement for 5 years
Epath projected its future income statement based on the current market and market’s
behavior to business like us. This projected income realized based on our expected revenue
and other estimated costs.
Table 4.3: Five years Projected Income Statement of Epath
Particulars Year-2019 Year-2020 Year-2021 Year-2022 Year-2023
Sales Revenue 1,160,000 2,230,000 3,300,000 4,100,000 5,700,000
Less:
Inventory 1,000,000 1,200,000 1,500,000 1,700,000 1,600,000
Salary 200,000 200,000 250,000 300,000 300,000
Maintenance 300,000 300,000 300,000 350,000 350,000
Utilities 250,000 250,000 280,000 280,000 300,000
Others Expenses 200,000 200,000 200,000 300,000 300,000
Total Cost 1,950,000 2,150,000 2,530,000 2,930,000 2,850,000
Gross Profit/ Loss (790,000) 80,000 770,000 1,170,000 1,850,000
Less : Advertisement 100,000 150,000 150,000 200,000 200,000
Earnings before Interest & TAX
(EBIP)
(890,000) (70,000) 620,000 970,000 2,650,000
Less: Interest Expense 220,000 184,675 145,463 101,939 53,626
Less: Depreciation (10%) 200,000 200,000 200,000 200,000 200,000
Earning Before TAX (EBT) (1,310,000) (454,675) 274,537 668,061 2,396,374
Less : TAX (Provision for
Taxation, 35% TAX) _ _ 96,088 233,821 838,731
Net Profit/ Loss (1,310,000) (454,675) 178,449 434,239.65 1,557,643
Epath earn its first profit margin in third years. Earning profit against its costs is real bit hard
in real business life. But our revenue increase constantly growing basis, which mean our
business are accepted by the customer and we will make sure that in every possible means.

26 | P a g e
The growth of a business based on its business demand generation. Epath generate
customers demand with new and improved technology. So, we are confident of our
projected future revenue and profit level.
This graph shows the five years projected income flow to the epath business.
Fig 4.2: Five years Projected Income Statement of Epath
All this financial data shows our financial planning and stability in the market. Beside that
the capability of our team to archive our business goals and objectives. We work hard to
make this true in real business life. Epath knows it is hard to achieve in current technology
based market, but we will make sure to grab all of the opportunity come toward us with the
help of developed and innovative technology.
-1500000
-1000000
-500000
0
500000
1000000
1500000
2000000
1 2 3 4 5
Net Profit/ Loss -1,310,000 -454,675 178,449 434,239.65 1,557,643
Year 2019 2020 2021 2022 2023
TAKA

27 | P a g e
Conclusion & Appendix

28 | P a g e
A. Conclusion:
Epath realized the way of digitalization of human life in every aspect and we want to be a
part of this evaluation with changing the way of learning. Digitalize the reading document
is common matters in developed country. In Bangladesh it is little bit complicated
because of our custom. But, this situation is about to change, where large number of
Bangladeshi people using smart devices and internet and most of them are young
generation who accept the technology for better future. Epath gave this people better
experience to learn digitally with interactive way. Epath is always with his customers
to give them better experience of technology. So this is the time to-

29 | P a g e
B. Appendix
1. Number of e-books sold in the United States from 2010 to 2017
Sources: https://www.statista.com/statistics/426799/e-book-unit-sales-usa/
2. E-book readers in the United States in 2018, by age-
Sources: https://www.statista.com/statistics/249767/e-book-readers-in-the-us-by-age/

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