More Related Content Similar to Recruitment Advertising 2.0 (12) Recruitment Advertising 2.02. 0.0
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4. Why did online IT jobs decline sharplyÂ
from 2008?Â
Online IT Jobs Vs. ICT Unemployment Rate Vs. National Unemployment  Rate
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18. ⢠Generalist Job Boards
⢠Niche Job Boards
⢠Association Job boards
⢠Online forums
⢠Podcast ⢠Association newsletters
⢠Video Resume ⢠Job Aggregators
⢠SMS ⢠Internet Classifieds
⢠Widgets ⢠Search Engines
⢠RSS ⢠Blogs
⢠MySpace ⢠Communities
⢠Flickr ⢠Social Networks
⢠Facebook ⢠Mailing List s
⢠Twitter ⢠Print
⢠Job Boards ⢠Forums ⢠Radio /Podcast
⢠Print Media ⢠Mobile Phones ⢠Web Portals
⢠Personal Networks ⢠Website ⢠Recruitment Firms
⢠Staffing Agencies ⢠LinkedIn ⢠Referral Networks
1996 2009
20. 250+ Job boards Database providersÂ
> Pure plays  (Generalist)Â
> Niche Operators (Industry) Forums / Community boardsÂ
> Niche Operators (Profession) Blog job boardsÂ
> Niche Operators (Geographic) Social networksÂ
> Vertical Search/Aggregators Directories/ClassifiedsÂ
> Association Platforms Alumni  platformsÂ
> Free Job Boards  University players
Source: Job Board Report 2009, Destination Talent
25. 85%
63%
44% 43% 43% 41%
34% 34% 33% 32% 27% 19% 18% 15% 13% 6% 3%
Choice forÂ
GraduatesÂ
abounds
Source: AAGE 2008 Graduate survey
28. â A revolution doesnât happen
when a society adopts new
tools. It happens when society
adopts new behaviours...
â Clay Shirky
Author, Professor at NYU
29. 1Â million
Approx 5% australians live & work abroad
Source: DFAT
34. Australians are frequent job browsers. 68%
browse jobs online at least once a week
68%
4% 9% 7% 11%
Donât look at all Browse every few Less than once a month Once or twice a month At least once a week
months Source: Employee Satisfaction & Motivation 2008 , SEEK
35. National Turnover Rate 19.9%
Accomodation & Food Service 40.3%
Real Esatte 28.3%
Recreation Services 22.6%
Agriculture 20.8%
ITÂ 20.6%
Healthcare 19.6%
Wholesale trade 19.5%
Finance & Insurance 19.4%
Construction 18.5%
Professional Services 18.2%
Transport 17.9%
Manufacturing 17.2%
Education & Training 13.1%
Utilities 10.6%
Source: AHRI HR Pulse, Love em donât lose em , 2008
36. Shorter Employment TenureÂ
22.10%
17.10%
14.80% 13.70%
10.80% 12.10%
9.40%
20+ 10â20 yrs 5â10 yrs 3â5 yrs 2â3 yrs  1â2 yrs  0â1 yrs
Source :ABS Employee mobility
40. Only 19% of Australians trust CEOsÂ
Source: 2009 Edelman Trust Barometer Australia
41. Only 6% trust Corporate AdvertisingÂ
Industry Analyst/Reports 53%
Business Magazines 49%
Company Employees 39%
Friends & Peers 37%
Radio News Coverage 28%
Newspaper Articles 26%
Internet Search Engines 25%
Live Interview with sr. mgmt 21%
Wikepedia 20%
TVÂ News 19%
Corporate PR/Emails 17%
Business Blogs 14%
Company Website 13%
Personal Blogs/Bulletins 12%
Social Networking Sites 7%
Corporate/Product Advertising 6%
Source: 2009 Edelman Trust Barometer Australia
45. $600 million *
print media advertising
Source: Newspapersworks
48. Where will recruitment advertising dollars go?Â
Push Pull
Search Engines
Banners
Online Career Websites
Pop-Ups
Job Boards
Direct Emails
Social Networks
Television
Recruiters Yellow Pages
Offline
Newspapers Newspapers
Radio Career Fairs
Direct Mail
Source:Â Google
49. Increasing channels to manageÂ
Job Boards (Generalist) 24.54%
Internal Recruiter 16.78%
Corporate Website 10.60%
Recruiting / Staffing firms 6.77%
Internal Promotion 6.29%
Print media 4.73%
Referrals (external) 4.58%
Contract to perm conversion 4.58%
Referrals (internal) 4.14%
Resume Database 3.42%
Job Boards (Niche / Specialist) 2.56%
Job Boards (aggregators) 2.55%
College / campus recruitment 2.15%
Walkâins 1.75%
Other 1.37%
Career Fairs 1.15%
Internship 0.68%
Mass Media (TV, Radio) 0.53%
Reâhires (Alumni) 0.51%
Social Media/Network 0.33%
Source: Source of Talent 2009 (Destination Talent & Inspecht)
52. Whatâs Ahead?Â
> Battle for Attention (Acquisition cost will increase)
> Targeting /Employment Branding will go nicheÂ
> Context/Influence will be importantÂ
> Accountable for your own Traffic (Leadership)
53. connecting employers and talent solution providers
www:Â destinationtalent.com.au
email:Â phillip.tusing@destinationtalent.com.au
phone: 0402 416 767 or 9212 0702
blog:Â destinationtalent.com.au/blogÂ
skype:Â phillip.tusingÂ
twitter:Â philliptusing
Š
54. Image credit and references
> Slide1: Slimjim (http://www.flickr.com/photos/slimjim/2687043572Â
> Slide 6: http://flickr.com/photos/arkad/499182706
> Slide 9: Wonder lane (http://www.flickr.com/photos/wonderlane/2967970411)
> Slide 10: Kplawver (http://www.flickr.com/photos/kplawver/2749599568)
> Slide 13: Whatdavesees (http://www.flickr.com/photos/whatdavesees/251484422)Â
> Slide15:Â http://www.flickr.com/photos/purplemattfish/3310501794/Â
> Slide 19: http://www.flickr.com/photos/elavats/549041490 Â
> Slide 21: http://www.flickr.com/photos/claudio_ar/2077867996Â
> Slide 24: http://www.flickr.com/photos/stabiloâboss/93136022Â
> Slide 25: http://www.flickr.com/photos/boo_rebelxt/3619210616/in/setâ72157619545932665Â
> Slide 29: http://flickr.com/photos/bcorreira/2061677494
> Slide 31: http://www.flickr.com/photos/purplemattfish/3360590086
> Slide 32: http://www.flickr.com/photos/aftab/2531914911
> Slide 33: http://www.flickr.com/photos/zachklein/54389823
> Slide 34: http://www.flickr.com/photos/vox_efx/2900866264Â
> Slide 35: http://www.flickr.com/photos/27021814@N00/3203929149
> Slide 37: http://www.flickr.com/photos/chubbybat/2919126867
> Slide 38: http://www.flickr.com/photos/daunphilipp/3605651096
> Slide 40: http://www.flickr.com/photos/cosmosfan/2414002070Â
> Slide 41: http://www.flickr.com/photos/4yas/3411519332
> Slide 45: http://www.flickr.com/photos/faby74/2545026823
> Slide 46: http://www.flickr.com/photos/danzen/432388521Â
> Slide 50: http://www.flickr.com/photos/30003321@N00/2293923826Â
> Slide 54: http://flickr.com/photos/practicalowl/314989744Â